The consumption of bleach is high across various regions due to its deep penetration in the consumer market through different products. Oxidizing bleaching agents constitute an important portion of bleaching agents. Chlorine as a bleaching agent is being substituted with other safer options such as hydrogen peroxide and chlorine dioxide. Moreover, the pulp and paper industry is moving towards using Total Chlorine Free (TCF) bleaching. Industrial bleaching agents are of high concern as the use of elemental chlorine produces organic pollutants and are also resulting in the respiratory risk.

global bleaching agent marketThe sodium hypochlorite bleaching agent is one of the highly preferred bleaching agents for water treatment as compared to chlorine. However, health risk associated with bleach such as damage to lungs, skin, stomach, and eyes are acting as a restraint in the bleaching agent market. Moreover, increasing regulations on the usage of bleaching agents in various countries are also emerging as a challenge for the global market for bleaching agent.

As per the report by Transparency Market Research (TMR), the global market for bleaching agent is likely to showcase sluggish growth, registering 3.6% CAGR between 2017 and 2026. The global market for bleaching agent is also projected to bring in 1,232,016 tonnes by 2026 end.

Chlorine Based Bleaching Agent- Top-Selling Product

Compared to the peroxide based bleaching agent, chlorine based bleaching agent is likely to emerge as one of the top-selling products in the global market for bleaching agent. By 2026 end, chlorine based bleaching agent is projected to surpass 652, 300 tonnes. Chlorine is being used on a large scale to produce calcium and sodium hypochlorites. It is used largely as a disinfectant in wastewater treatment, especially in drinking water and in swimming pool. Chlorine is also extensively used as a bleaching agent for wood pulp that can be used in manufacturing printing and writing paper.

Bleaching Agent to Find Largest Application in Manufacturing Pulp & Paper

Among various uses of bleaching agent, it is likely to find the largest application in the pulp & paper. Pulp & paper is projected to create an incremental opportunity of more than 10,900 tonnes between 2017 and 2026. Chlorine and sodium borohydride bleaching agents are commercially used in bleaching pulp and paper. Chlorine is largely used as a bleaching agent in pulp and paper industry. However, there has been an increasing focus on safety concerns due to the use of chlorine in the industry in the recent years.

APEJ to Reflect Highest Market Value in the Global Market for Bleaching Agent between 2017 and 2026

Asia Pacific Excluding Japan (APEJ) is likely to gain the highest share in terms of revenue in the global market for bleaching agent. Owing to the growth in various industries including household cleaner manufacturers, pulp and paper industry, textile, etc., the bleaching agent market is likely to witness growth in APEJ. Meanwhile, Europe and North America are also likely to witness growth in the coming years. The government in various countries are also focusing on introducing various regulations on the use of bleaching agents in manufacturing various products.

Competitive Landscape

Some of the major players in the global market for bleaching agent are Ashland, Hawkins, Inc., Christeyns, Unilever, Arkema, Aditya Birla Chemicals, Spartan Chemical Company, The Procter & Gamble Company, Shandong Huatai Interox Chemical, The Clorox Company, Novozymes, DuPont, S.C.Johnson & Son, Merck, Dow Chemicals, Evonik, Clariant, AkzoNobel, Colgate-Palmolive Company, and BASF.

Global Bleaching Agent Market- Snapshot

Bleaching agents are largely used to remove color from substances such as textiles. Being a matured market, bleaching agent market is anticipated to witness growth in the coming years. Other than textile, bleaching agents are also being used on a large scale for cosmetic and medicinal purposes. For instance, hydrogen peroxide is finding wide application in healthcare and personal products. Increasing demand for wastewater treatment solutions due to a high level of contamination is also driving the demand for bleaching agents.

Customers are also moving towards using eco-friendly bleaching agents instead of chlorine-based bleaches. Hence, manufacturers are focusing on producing biodegradable oxygen-based bleaching agent, as it is gentle on the environment and safe to use on colored cloths. Pulp and paper industry is also emerging as one of the largest users of the bleaching agents in order to remove the color of the pulp.

Global Bleaching Agent Market- Research Methodology

The report on the global bleaching agent market offers vital information and forecast on the global market as well as regional market. Top-down and bottom-up approaches were used to validate the size of the market and provide estimation on the size of the various dependent markets. The report also offers important insights on various market drivers, trends, factors restricting market growth, and opportunities. The primary and secondary research was also conducted to identify opportunities in the market. Secondary research included the financial and annual report of the leading market players. While the primary research included interviews with market leaders including directors, marketing executives, CEOs, etc. The information provided through interview was crosschecked with the valid data sources. 

To provide information regarding various major factors SWOT analysis, Porter’s five force analysis was also done. Market attractiveness analysis was done to identify opportunities in the market that one may obtain by investing in the market and product development. The study also comprises estimated percentage, share, value and volume, and year-on-year growth in the global bleaching agent market. Incremental opportunity in the market was also provided to analyze business opportunity for the prominent players and new entrants in the business.

Information on the leading players operating in the global bleaching agent market is also given in the report. These players are evaluated on various parameters such as company and financial overview, long-term and short-term strategies, product portfolio, and key developments. The report also offers a clear picture on various micro-economic and macro-economic factors, regulations, current market scenario, and new technology in the global bleaching agent market.

Global Bleaching Agent Market- Segmentation

The global market for bleaching agent is segmented on the basis of product type, application, and region. On the basis of product type, the market segment includes chlorine based, peroxide based, and others. By application, the market segment consists of pulp & paper, textile, construction, electrical & electronics, homecare, healthcare, and other applications.

Geographically, the global bleaching agent market is segmented into Europe, Japan, Latin America, Asia Pacific Excluding Japan (APEJ), North America, and the Middle East and Africa (MEA).

Competition Tracking

The report offers a detailed profile of various prominent players operating in the global bleaching agent market such as AkzoNobel, Clariant, BASF, Colgate-Palmolive Company, DuPont, Dow Chemicals, Evonik, Novozymes, Merck, S.C.Johnson & Son, Spartan Chemical Company, Shandong Huatai Interox Chemical, The Clorox Company, The Procter & Gamble Company, Unilever, Aditya Birla Chemicals, Christeyns, Arkema, Ashland, and Hawkins, Inc.