Global Baking Powder Market: Overview

Baking powder is primarily used to for making different types of breads and bakery products such as pancakes, muffins, waffles, and cakes. It helps in holding the raised batter till it is set during the baking process. Baking powder is a mixture of cornstarch, dry acid, and baking soda. The sales of baking powder have witnessed a significant surge over the last couple of years owing to the growing demand for fast food products, bakery items such as pastries and cakes, and quick instant mixes. These items have gain popularity across caterers, bakeries, households, and restaurants. This trend is spreading significantly across the globe owing to the burgeoning urbanization.

Over the last few years, consumers have shifted towards a more lavish lifestyle and are keen on spending on luxurious items. Furthermore, they are increasingly relying on traditional tasting food items rather than convenience foods. Baking powder is becoming a crucial ingredient across several segments, thus exhibiting strong growth. The flourishing food markets worldwide are likely to bode well for the growth of the global baking products market. However, manufacturers are likely to face challenges from the repercussions that baking powder has on health from its prolonged consumption. 

The global baking powder market is expected to exhibit a 5.3% CAGR between 2013 and 2019. The market is projected to reach US$3.4 bn by the end of 2019 from a valuation of US$2.3 bn in 2012.

Tartar-based Baking Powder to Gain Preference across Consumers

The global market for baking powder was dominated by tartar based baking powder or tartaric acid with a share of 30.4% in 2012. This growth can be attributed to the growing demand for tartaric acid based baking powder owing to the rising awareness among people regarding the health benefits associated with the consumption of bakery products made using it. Phosphate-based baking powder closely trailed tartar based baking powder with a share of 24.5% in 2012. However, its demand is expected to stay persistent owing to sales of various innovative baking powder items such as phosphate free and aluminum free baking powder. In terms of revenue, in 2012, other different baking powder items such as sodium aluminum phosphate and anhydrous phosphate collectively accounted for a share of 28.6% in the global baking powder market.

Asia Pacific to Hold Leading Position in terms of Consumption

With the involvement of several countries in the manufacturing of and trade of baking powder, the global market for baking powder is expected to expand at significant rate. Based on revenue, at present Europe and Asia Pacific together account a share of 64.8%. However, Asia Pacific emerged dominant in 2012. The baking powder market in Asia Pacific witnessed promising over the last few years owing to the rising urban population and increasing consumption of fast food across the region. In countries such as Brazil and the U.S., and parts of Europe, the market for baking powder has reached a saturation point due to the stable economic development and extreme urbanization. Thus, manufacturers can focus on regions countries such as China and India for capitalizing on the opportunities arising from the untapped markets of these countries.

The leading manufacturers in the global baking powder market are Weikfield Products Private Limited, ACH Food Companies Inc., Caravan Ingredients Inc., Clabber Girl Corporation, Davis, and Rumford.

The primary objective of the baking powder market report is to facilitate the consumers and entrepreneurs with the understanding and importance of baking powder as a raw material and its use in various applications. Due to a parallel growth in the food and hotels and restaurant industry, the baking powder market has experienced steady growth in the last few years. However, the study also reports that baking powder is detrimental to health, which is the biggest challenge for manufacturers at the moment.
The report serves as guidance to the users in helping them gain the purpose of the research scope and various research methodologies applied while conducting an analysis on this market. The study elaborates a full competitive advantage of the market through factors such as opportunities, growth drivers, and restraints, and their various impacts followed by three critical parameters such as high, medium, and low for the forecast period of 2013-2019.  
Through SWOT analysis and recent developments, the report takes into account several factors that help to analyze the framework of the market, its market attractiveness (by product type), and provide details about the major players contributing to the growth of the global baking powder market. 
Overview of the baking powder market
The primary use of baking powder is mainly found in breads such as waffles, muffins, and pancakes to help hold the raised batter until its set while baking. Rapid emergence and high demands for fast food items, quick instant mixes, and cakes and pastries have become extremely popular among restaurants, households, bakeries, and caterers. The trend for such food items is spreading rapidly due to growing urbanization as well. 
Last few years have witnessed a definite shift in perspective of people willing to spend on luxurious items and rely on eating habits that have more traditional taste than convenience food items. As the consumption of baked products increases among people living in the urbanized areas, the baking powder becomes an essential ingredient showing high growth across the globe. 
Findings in the report state that the global baking powder market was valued at US$2.35 billion in 2012 and is further expected to rise at a 5.3% CAGR for the forecast period 2013 and 2019. The product type segmentation also highlights anhydrous phosphate, phosphate, sodium aluminum sulfate phosphate, aluminum-free, tartrate, phosphate-free, and others as some of the major types of baking powder. Tartrate baking powder held around 30.4% of all revenues, while phosphate-based baking powder followed at distant second with 25.4%. 
Asia-Pacific region, especially China, India, and Japan regions are likely to outpace other regions with a CAGR of 5.6% over the forecast period. However, Europe that once held 28.5% demand for baking powder is likely to expand in the foreseeable future too. 
Companies mentioned in the research report 
The report profiles Clabber Girl Corporation, Weikfield Products Private Limited, ACH Food Companies Inc., and Caravan Ingredients Inc., as some of the major players operating in the global baking powder market.  
Major geographies analyzed under this research report are: 
  • Europe
  • North America 
  • Asia-Pacific 
  • Rest of the World 
This report gives you access to decisive data such as:
  • Market growth drivers 
  • Factors limiting market growth
  • Current market trends 
  • Market structure
  • Market projections for the coming years 
Key highlights of this report
  • Overview of key market forces propelling and restraining market growth 
  • Up-to-date analyses of market trends and technological improvements 
  • Pin-point analyses of market competition dynamics to offer you a competitive edge
  • An analysis of strategies of major competitors 
  • An array of graphics and SWOT analysis of major industry segments 
  • Detailed analyses of industry trends
  • A well-defined technological growth map with an impact-analysis 
  • Offers a clear understanding of the competitive landscape and key product segments

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Baking Powder Market

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