Global Automotive Millimeter Wave Compatible Emblem Market - Snapshot

The number of road fatalities worldwide is high. This is the primary factor prompting automakers to focus on minimizing the number of road accidents. This has led to incorporation of radar-based technologies in vehicles, which can alert, inform, or detect accident-causing elements on roads, including nearby vehicles and pedestrians. Millimeter wave radar is one of the crucial elements used in vehicles to detect and avoid vehicle collisions. Emblems are metal symbols installed on the front and rear side of a vehicle. These can be used as millimeter wave compatible devices to detect accident-causing elements in the surroundings of a car.

automotive millimeter wave compatible market

The global automotive millimeter wave compatible emblem market is primarily driven by advancements in the automobile technology, growing concerns about safety, and rising purchasing power of buyers of premium cars or autonomous cars. These factors are augmenting the sale of high-end and medium-range vehicles. Vehicles belonging to this class largely contain advanced driver-assistance systems (ADAS) that help in the evaluation of real-time location of other surrounding vehicles and that have safety features such as brake assistance, lane-departure warning, automatic emergency braking, pedestrian detection, adaptive cruise control, blind-spot detection, automatic high beams, and backup cameras. Several among these features have been made mandatory by governments and regulatory bodies across the world. Rules and regulations associated with driver safety augment the sale of automobiles with ADAS. For instance, in 2015, National Highway Traffic Safety Administration’s (NHTSA) New Car Assessment Program (NCAP) recommended use of lane departure warning systems and emergency braking in passenger cars. The European Union has already mandated the use of autonomous emergency braking systems, lane departure warning systems, electronic stability control, and automatic brake systems in vehicles.

Furthermore, lack of wide bandwidth in the 24-GHz band and rise in the need for high performance in emerging radar applications make the 24-GHz band unsuitable for new radar implementations. Hence, the 77–81 GHz short-range radar (SRR) band has been developed to enable long-range radar applications. The 76–81 GHz band is available for use in vehicular long-range radar applications. This bandwidth significantly improves range resolution and accuracy. Also, it offers the benefit of high Equivalent Isotropic Radiated Power (EIRP), which enables front long-range radar applications such as adaptive cruise control and all accident avoidance systems. Owing to this, the demand for development of 79-GHz-band, high-resolution, millimeter wave radar systems has risen among automobile manufacturers, as they wish to provide high-end vehicles with highly efficient and accurate accident avoidance systems to their customers. This factor is likely to drive the automotive millimeter wave compatible emblem market during the forecast period.

Based on application, the market has been classified into passenger and commercial. The passenger segment is expected to hold a major market share during the forecast period, owing to extensive deployment of automotive millimeter wave compatible emblems on high-end passenger car brands of Toyota Motor Corp, Skoda Auto, Mazda Motor Corporation, and Buick.

In terms of geography, the global automotive millimeter wave compatible emblem market has been classified into North America, Europe, Asia Pacific, Middle East & Africa, and South America. Asia Pacific dominated the global automotive millimeter wave compatible emblem market in 2017, with Japan holding a major share of the market in the region, in terms of revenue. However, regulations imposed by the Federal Communications Commission (FCC) as well as governments in Europe regarding phase-out of the 24-GHz-frequency band and shift toward millimeter-wave frequencies are expected to make North America and Europe highly lucrative markets for millimeter wave compatible emblems during the forecast period.

Key players operating in the global automotive millimeter wave compatible emblem market and profiled in this report are TOYODA GOSEI Co., Ltd, Shinko Nameplate Co., Ltd., ZANINI AUTO GRUP, S.A., Toyota Motor Corporation, Shimadzu Corporation, and ROHDE & SCHWARZ GmbH & Co. KG.

Global Automotive Millimeter Wave Compatible Emblem Market: Overview

This comprehensive report by Transparency Market Research analyzes and forecasts the automotive millimeter wave compatible emblem market at the global and regional levels. The report provides analysis for the period from 2018 to 2026, wherein 2018–2026 is the forecast period and 2017 is the base year. Data for 2016 has been added as historical information about the market. An in-depth and unbiased market assessment has been made to offer readers comprehensive and accurate analysis. Based on application, the market has been broadly classified into passenger and commercial. The report emphasizes all major trends likely to be witnessed in the global automotive millimeter wave compatible emblem market from 2018 to 2026. It also focuses on restraining factors, market drivers, and opportunities for the automotive millimeter wave compatible emblem market during the forecast period. The study provides a complete perspective about the automotive millimeter wave compatible emblem market, in terms of value (in US$ Mn) and volume (in thousand units), across various geographies including Asia Pacific, South America, North America, Middle East & Africa (MEA), and Europe. 

The report includes detailed value chain analysis, which is focused to offer a widespread view of the global automotive millimeter wave compatible emblem market. Porter’s five forces analysis has also been provided to help understand the competition scenario in the global market. The study incorporates market attractiveness analysis, wherein application and regional segments of the market have been benchmarked based on their market size, growth rate, and market attractiveness. In order to offer a complete analysis of the overall competition scenario in the global automotive millimeter wave compatible emblem market, every geographical region mentioned in the report has been provided with attractiveness analysis. 

The market overview chapter in the report explains market trends and dynamics including restraining factors, drivers, and the current and future opportunities for the automotive millimeter wave compatible emblem market. Market outlook analysis has also been provided in the report. Moreover, the report provides analysis of different business strategies being adopted by leading players in the automotive millimeter wave compatible emblem market. The market introduction chapter assists in getting an idea of different trends in the global automotive millimeter wave compatible emblem market.

Global Automotive Millimeter Wave Compatible Emblem Market: Scope of Report

The study provides a decisive view of the global automotive millimeter wave compatible emblem market, by segmenting the market in terms of application and region. Based on application, the market has been segregated into passenger and commercial. The report provides detailed region-wise segmentation of the global automotive millimeter wave compatible emblem market by categorizing it into North America, Europe, Asia Pacific, Middle East & Africa, and South America, thereby providing valuable insights at micro and macro levels. 

The report further highlights the competition scenario in the global automotive millimeter wave compatible emblem market, by ranking all major players according to their geographical presence and key recent developments. The insights into the market is a result of TMR’s extensive primary interviews, secondary research, and in-house expert panel reviews. The market estimates have been analyzed by considering the impact of different economic, political, social, legal, and technological factors. 

In terms of country, the North America automotive millimeter wave compatible emblem market has been divided into Canada, the U.S., and Rest of North America. Furthermore, the Europe market has been categorized into the U.K., Germany, and Rest of Europe. The APAC automotive millimeter wave compatible emblem market includes China, Japan, and Rest of Asia Pacific. Middle East & Africa covers Turkey, South Africa, and Rest of Middle East & Africa. Similarly, South America includes Brazil and Rest of South America. This report provides all strategic information required to understand the global automotive millimeter wave compatible emblem market. Also, the report provides insights into the market in geographical regions mentioned above. 

Global Automotive Millimeter Wave Compatible Emblem Market: Research Methodology

The research methodology is a perfect combination of primary research, secondary research, and expert panel reviews. Secondary sources include annual reports, company websites, SEC filings, investor presentations, national government documents, internal and external proprietary databases, statistical databases, relevant patent and regulatory databases, government publications, and statistical databases.

Primary research involves telephonic interviews, e-mail interactions, and face-to-face interviews for detailed and unbiased reviews of the global automotive millimeter wave compatible emblem market. Primary interviews are usually conducted on an ongoing basis with market experts and participants in order to obtain the latest market insights and validate the existing data and analysis. Primary interviews offer new information on important factors such as market trends, market size, competition landscape, and growth trends. These factors help validate and strengthen secondary research findings. Moreover, the data collected and analyzed from secondary and primary research is again discussed and examined by TMR’s expert panel. 

Global Automotive Millimeter Wave Compatible Emblem Market: Competition Dynamics

The research study includes profiles of leading companies operating in the global automotive millimeter wave compatible emblem market. Market players have been profiled in terms of attributes such as company overview, financial overview, SWOT analysis, business strategies, and recent developments. Major players operating in the global automotive millimeter wave compatible emblem market are TOYODA GOSEI Co., Ltd, Shinko Nameplate Co., Ltd., ZANINI AUTO GRUP, S.A., Toyota Motor Corporation, Shimadzu Corporation, and ROHDE & SCHWARZ GmbH & Co. KG. 

The global automotive millimeter wave compatible emblem market has been segmented as follows:

Global Automotive Millimeter Wave Compatible Emblem Market, by Application

  • Passenger
  • Commercial

Global Automotive Millimeter Wave Compatible Emblem Market, by Geography

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • U.K.
    • Germany
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • Rest of Asia Pacific
  • Middle East & Africa (MEA)
    • Turkey
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Rest of South America
.