Automotive Head-up Display (HUD) Market

Automotive Head-up Display (HUD) Market: Overview

• The global automotive head-up display (HUD) market is anticipated to expand at a CAGR of ~22% during the forecast period, owing to the rise in sale and production of luxury vehicles across the globe that has led to an increase in consumption. This, in turn, is estimated to boost the production of head-up display. Major original equipment manufacturers (OEMs) are investing on luxury vehicles that contain head-up display, which provides better standard viewpoint.
• Increase in adoption of artificial intelligence in vehicles is estimated to play a key role in propelling the automotive head-up display (HUD) market. Developed counties, including the U.S. and Japan are more focused on the adoption of head-up display. Major luxury vehicles manufacturers, including Audi and BMW, have already implemented head-up displays in their vehicles and furthermore, these vehicle manufacturers are developing advanced technology regarding head-up display, which is likely to propel the automotive head-up display (HUD) market across the globe.

Drivers of Automotive Head-up Display (HUD) Market

• Rising urbanization and demand for smart cities across the globe have fueled the usage of luxury vehicles across the globe, significantly, which is likely to augment the automotive head-up display (HUD) market during the forecast period
• Integration of advanced technologies, including light emitting diodes (LEDs) and liquid crystal displays (LCDs) that deliver bright and transparent images and data on the windshield display is increasing, owing to the development of display technology that helps vehicle manufacturers to manufacture head-up displays at minimum cost. This is anticipated to boost the automotive head-up display (HUD) market across the globe.
• Demand for connected vehicles is rising, which increases the adoption of advanced safety features, including blind spot detection and pedestrian protection system in vehicles that use head-up display for navigation and detection while driving. Introduction of new projection technologies, including micro mirror-based devices based on electromechanical systems is expected to encourage the development of brighter displays with the usage of more colors. This is anticipated to propel the automotive head-up display (HUD) market across the globe.

Challenges for Automotive Head-up Display (HUD) Market

• Major vehicle manufacturers shutdown their plants due to the COVID-19 pandemic, which led to a decline in vehicle production and sale. Prominent automakers, including GM, Ford, and FCA, under pressure from unions to protect employees and to follow government advisories, decided to idle their plants across the globe. Toyota, Honda, Tesla, and Nissan also announced a temporary suspension of production across the globe, which is a major challenge for the automotive head-up display (HUD) market across the globe.
• Automotive head-up display has developed as portable multimedia that is likely to directly distract the driver while driving. Diversion from the voice and flashing text can be responsible for accident, which is likely to restrain the automotive head-up display (HUD) market.

Automotive Head-up Display (HUD) Market Segmentation

• Based on vehicle type, the passenger vehicle segment dominated the global automotive head-up display (HUD) market due to the rise in production of passenger vehicles across the globe. Demand for luxury or premium passenger vehicles is increasing due to rise in disposable income of people and increase in living standards of people across the globe.
• Based on technology, the conventional HUD segment dominated the market, as low installation cost of the HUD system and growing importance of passenger and vehicle safety systems among automotive consumers. Major vehicle manufacturers are adopting conventional HUD to provide better and transparent view of surroundings, which is likely to boost the automotive head-up display (HUD) market across the globe.

Automotive Head-up Display (HUD) Market: Regional Analysis

• Based on region, the global automotive head-up display (HUD) market has been segregated into North America, Asia Pacific, Europe, Latin America, and Middle East & Africa
• Asia Pacific and Europe are projected to be highly lucrative markets during the forecast period. This is primarily due to the presence of prominent automotive industry in China, Germany, Japan, and India. Major presence of original equipment manufacturers and tier-1 suppliers across Europe, who have advanced research and development facilities for head-up display, is anticipated to drive the automotive head-up display (HUD) market in the region during the forecast period.

Automotive Head-up Display (HUD) Market: Competition Landscape

• Key players operating in the global automotive head-up display (HUD) market include 
  • Robert Bosch GmbH
  • Continental AG
  • Denso Corporation.
  • Magna International.
  • ZF Friedrichshafen AG.
  • Pioneer Corporation
  • Nvidia Corporation
  • Panasonic Corporation
  • Garmin Ltd.
  • Harman International
  • LG Display Co. Ltd
  • Mitsubishi Electric
  • Marelli Holdings Co. Ltd.
  • Texas Instruments
  • Toshiba Corporation
  • Visteon Corporation
  • YAZAKI Corporation
  • Valeo SA
  • Alps Alpine Co. Ltd
  • Clarion
• Key players at the global level are expanding their footprint by engaging in mergers and acquisitions with several players in the industry. In May 2020, Continental AG and the Pioneer Corporation signed a strategic cooperation agreement. Their integrated infotainment solution means both partners create a holistic user experience that is specially aimed at the market in Asia. In February 2015, Magna International Inc. acquired the head-up display and electronic components business units of Philips & Lite-On Digital Solutions (PLDS) in Wetzlar, Germany, as well as PLDS' ultrasonic sensor business in Hsinchu, Taiwan.