Attention deficit hyperactivity disorder is a disorder of brain, formerly known as attention deficit disorder. It is one of the most common mental disorders affecting children as well as adults. According to an estimation by the American Psychiatric Association, 2.5% of adults and 5% of children suffer from attention deficit hyperactivity disorder in the U.S. Among the children, the disorder is more common in boys than in girls. Attention deficit hyperactivity disorder is a condition where the patient has trouble in sitting still, focusing on tasks, and paying attention. The patient acts without thinking. This disorder can be diagnosed between the age of 6 and 12 years. The disorder is diagnosed by gathering information from teachers, parents, and others by performing a medical evaluation (including hearing and vision screening) and filling out checklists. No specific cause of the disorder is known.
Increase in the number of pre-term births of babies is a driving factor for the attention deficit hyperactivity disorder market. According to the University of Maryland Medical Center (UMMC), currently, 20% of the prematurely born babies develop this disorder. Increasing inclination of pregnant women toward toxins such as alcohol, cigarette, and drugs leads to children born with the attention deficit hyperactivity disorder. Complementary and alternative therapies such as special diets, vitamins, minerals, and herbs may restrain the attention deficit hyperactivity disorder market during the forecast period.
The attention deficit hyperactivity disorder market can be segmented on the basis of symptom type, treatment type, end-user, and region. Based on symptom type, the market can be classified into impulsivity (acting without thinking), hyperactivity (trouble in sitting still), and inattention (trouble in focusing). Based on treatment type, the market can be segmented into psychotherapy, medication, combination of treatments, and others. The psychotherapy segment can be sub-divided into family & marital therapy and behavioral therapy. The medication segment can further be classified into stimulants and non-stimulants. The medication segment is anticipated to hold a large market share during the forecast period, due to technological advancements and increasing R&D activities. Psychotherapy and combination of treatments segments are expected to expand at a moderate rate during the forecast period, owing to increasing awareness about attention deficit hyperactivity disorder among the people and technological advancements. Based on end user, the market can be segmented into pediatric clinics, psychological centers, hospitals and others.
Geographically, the global attention deficit hyperactivity disorder market can be divided into Asia Pacific, Latin America, Middle East & Africa, North America, and Europe. North America is expected to hold a leading market share from 2017 to 2025, owing to high usage of cigarettes, alcohol, and drugs during pregnancy in the region. According to the American Psychiatric Association, in the U.S., approximately 1 in 20 children is affected by attention deficit hyperactivity disorder. In terms of market share, Europe is projected to follow North America during the forecast period, due to high prevalence of attention deficit hyperactivity disorder in the region. For instance, the prevalence of attention deficit hyperactivity disorder is high in Ukraine, due to psychosocial dislocation and environmental adversity associated with the Chernobyl disaster. The market in Asia Pacific, Middle East & Africa, and Latin America is anticipated to expand at a significant rate during the forecast period, due to growing population of baby boomers and high rate of nutritional deficiencies and imbalances among children in developing countries in these regions.
Key players operating in the global attention deficit hyperactivity disorder market are Janssen Global Services, LLC, Cingulate Therapeutics, LLC, Shire, Eli Lilly and Company, Purdue Pharma L.P., GlaxoSmithKline plc, and Novartis AG.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.