Behavioral Therapy Market: Overview

Behavior therapy, also known as behavior analytical and psychotherapy, is a term that broadly refers to the treatment that helps alter self-destructing behaviors in a patient. It is sometimes also termed as cognitive behavioral therapy or behavioral modification. Those patients who practice behavior therapy usually learn behaviors and are more specific. Medical professionals perform behavior therapy to substitute bad habits with good ones. In addition, behavior therapy also helps to manage difficult situations. This type of therapy is mostly performed to treat patients suffering from anxiety disorders. Behavior therapy is also performed to treat various mood disorders such as post traumatic stress disorder (PTSD), social phobia, schizophrenia, depression, obsessive compulsive disorder (OCD) and bipolar disorder.

Behavior therapy is also used to treat patients suffering from eating disorders, autism, substance abuse and personality disorders. Behavior therapy can be classified into three disciplines namely social learning theory, cognitive behavior therapy (CBT), applied behavior analysis (ABA). Applied behavior analysis entails operant conditioning by undertaking such measures as positive reinforcement to bring about the desired changes in behavior; this is done after a thorough functional behavior assessment of the patient. Cognitive behavior therapy focuses mainly on the feelings and thought process behind the mental health condition. Social learning therapy treats patient through complete observation and instruction.

Therapists usually produce certain treatment plans tailored to individual medical conditions. Some exercises that a therapist may perform on patient include role playing, modifications in fear, pain and responses to anger, breathing and relaxation methods, social skills training, positive reinforcement, journal writing, activities to promote focus and discussions about coping mechanisms. Behavior therapy results in increasing quality of life of patients suffering from aforementioned medical condition. This also reduces incidence rate of self-harm, improved emotional expressions, better pain management, less outburst, improved social skills and raises the ability to recognize the urgency of various medical help.

Behavioral Therapy Market: Drivers

The market for behavior therapy is anticipated to grow at a significant CAGR during the forecast period 2014 to 2020. Rising incidences of obsessive compulsive disorder is primarily fueling the growth of behavior therapy market. According to a reputed U.S. journal, nearly 1 in 100 children and 1 in 40 adults suffer from obsessive compulsive disorder every year. According to the World Health Organization (WHO), obsessive compulsive disorder is amongst top 20 causes of illness-related disability across the globe.

Likewise, increasing cases of depression will further accentuate the growth of behavior therapy market. The Centers for Disease Control and Prevention (CDC) has projected that around 1 in 10 adults report depression in the U.S.  Moreover, changing lifestyle in terms of working culture is also expected to boost the growth of behavior therapy market throughout the forecast period.

Behavioral Therapy Market: Region-wise Outlook

In 2013, North America and Europe collectively accounted for the largest share of global behavior therapy market. This is due to the presence of large patient population in the regions. Also, heavy work conditions that results in various mental medical conditions has also contributed heavily in sharing large revenue share of the global behavioral market. Asia-Pacific is expected to see highest growth rate during the forecast period owing to aging population. Aged people usually suffer from various mental disorders. In addition, increasing disposable income of the patient population enhance the affordability for receiving such medical services. All the aforementioned parameters would propel the growth of behavior therapy market in Asia-Pacific region from 2014 to 2020.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Behavioral Therapy Market

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