Application-to-Person (A2P) SMS and API Market - Snapshot

A2P SMS is an Application to Person SMS service in which SMSs are sent from an application programming interface (API) based application or platform on a person’s mobile/smartphone. A2P SMS typically includes sending SMS for appointment reminders, notifications, marketing, and pin codes among others. Over the years as mobile phones have become ubiquitous, it has changed the way communication is conducted; further A2P SMS API has assisted businesses around the globe to reach a significant number of people rapidly and at a very low cost. Furthermore, OTT (Over-the-Top) service providers and online and mobile payment transaction service providers are using A2P SMS API for two factor authentication (2FA) purpose.

applicationtoperson a2p sms and api industry

The global application-to-person (A2P) SMS and API market has been segmented based on technology, end-users, applications, and geography. Based on technology, the market is segmented into cloud API and traditional API. The traditional API segment dominated the market whereas cloud API is anticipated to grow at a much faster rate.  The cloud API market is likely to grow in the coming years as companies are majorly adopting cloud technology for more efficiency and it also has low cost. Cloud technology is the fastest growing technology, cloud API operates as a gateway by providing direct and indirect cloud infrastructure. Several companies to provide API platform so as to support analytical capabilities. Companies are offering security and data loss services with the help of cloud API. Businesses are evolving cloud integration solution with the open platform enabling enterprises to migrate and integrate applications and data. The market in terms of end-users is segmented into SMS aggregators, bulk SMS providers, marketers/resellers and telecom operators. Of these, bulk SMS providers dominated the market in terms of revenue share in 2018, and are expected to continue the dominance during the forecast period.  The rising popularity of bulk A2P SMSs as an effective and cheaper mode for undertaking business communications has helped the segment remain at the forefront of the market and the trend will continue in the next few years as well. Based on application, the market is segmented into pushed content services, customer relationship management services, promotional campaigns, interactive services application, and others (inquiry related services). Customer relationship management (CRM) services held the largest market share in the year 2018 and is expected to expand at a significant pace from 2018 to 2026. This growth is primarily attributed to the increasing online trade and rising adoption of ecommerce in corporate and individual user sectors. Moreover, rising use of authentication-related messages adds to the growth of this market over the forecast period.

In terms of region, Asia Pacific led the application-to-person (A2P) SMS and API market in the year 2017 and is expected to remain dominant throughout the forecast period from 2018 to 2026. This is due to the ever-rising base of mobile subscribers in the region. In 2017, Asia Pacific dominated the global application-to-person (A2P) SMS and API market with countries such as China, India, and Japan acting as major markets and key users of A2P SMS marketing. It is anticipated to increase at the fastest speed among key regional markets as well. The region’s importance in the global market is due to factors such as expanding e-commerce industry, rising online transactions, and the rising penetration of smartphones. North America is the second-largest contributor to the market’s revenue and is anticipated to maintain its position in the market in the next few years as well.

The global application-to-person (A2P) SMS and API market is largely driven by product launches and partnerships. For instance, in October 2017, Syniverse Technologies, LLC partnered with Listrak, a digital marketing company, to expand its suite of mobile marketing. The partnership would enable Listrak to integrate messaging service as a part of its cross-channel offerings that include email, mobile engagement, and social media marketing.

Key players profiled in the global application-to-person (A2P) SMS and API market include Syniverse Technologies, LLC, OpenMarket, Inc., Nexmo Inc., Twilio Inc., Ogangi Corporation, CLX Communications, Beepsend AB, Tyntec Ltd. and FortyTwo Telecom AB.

Application-to-Person (A2P) SMS and API Market: Overview

This report by Transparency Market Research on the global application-to-person (A2P) SMS and API market analyzes and forecasts the data at the global and regional levels. The report provides an analysis of the industry trends in each of the segments from 2016 to 2026, where 2018 to 2026 is the forecast period and 2017 is the base year. The global application-to-person (A2P) SMS and API market report provides in-depth and accurate analysis of the market. It also highlights various drivers, restraints, and opportunities expected to influence market growth during the forecast period. The study provides a complete perspective about the application-to-person (A2P) SMS and API market and expansion throughout the research study in terms of value (US$ Mn) across North America, Asia Pacific, South America, Middle East & Africa, and Europe. Moreover, the study explains the penetration of each market segment within various regions and how these segments have accelerated the growth of the market.

The application-to-person (A2P) SMS and API market report covers all the major trends and technologies playing a major role in market growth from 2018 to 2026. The overview section of the report analyzes market dynamics such as drivers, restraints, and opportunities that influence the current nature and future status of this market, key indicators, integration challenges, type adoption analysis, and trends of the market. A market opportunity analysis for every segment has also been included in the report to provide a thorough understanding of the overall scenario in the application-to-person (A2P) SMS and API market. The report also provides an overview of various strategies adopted by key players in the market.

Global Application-to-person (A2P) SMS and API Market: Scope of the Report

The report segments the global application-to-person (A2P) SMS and API market on the basis of technology into cloud API and traditional API. Due to deployment across a large number of industries, the traditional A2P SMS APIs is presently the leading contributor to the global application-to-person (A2P) SMS and API market revenue. In terms of end-user, the market is segmented into SMS aggregators, bulk SMS providers, marketer/reseller, and telecom operators. Bulk SMS providers is the largest contributor to the application-to-person (A2P) SMS and API market. The growing popularity of bulk A2P SMS as an effective and cheaper mode of undertaking business communications will help the segment remain at the forefront of the market in the coming years as well.

The report also highlights the competitive landscape of the application-to-person (A2P) SMS and API market, thereby positioning all the major players according to their geographic presence and recent key developments. The comprehensive application-to-person (A2P) SMS and API market estimates are the result of our in-depth secondary research, primary interviews, and in-house expert panel reviews. These market estimates have been analyzed by taking into account the impact of different political, social, economic, technological, and legal factors along with the current market dynamics affecting the application-to-person (A2P) SMS and API market growth.

This report provides all the essential information required to understand the key developments in the global application-to-person (A2P) SMS and API market and expansion trends of each segment and region. It also includes strategies, company overview, and key competitors under the company profiles section. Additionally, the report provides insights related to trends and their impact on the regional market. Moreover, Porter’s Five Forces analysis provides analysis of bargaining power of buyers, bargaining power of suppliers, threat of new entrants, threat of substitutes, and degree of competition in the global application-to-person (A2P) SMS and API market. The study provides a comprehensive ecosystem analysis of the global application-to-person (A2P) SMS and API market, explaining the various participants including software & third-party vendors, system integrators, and distribution channels of the value chain operating in the market.

Global Application-to-Person (A2P) SMS and API Market: Research Methodology

The research methodology is a combination of primary research, secondary research, and expert panel reviews. Secondary research sources such as annual reports, company websites, broker reports, financial reports, SEC filings and investor presentations, national government documents, internal and external proprietary databases, statistical databases, relevant patent and regulatory databases, market reports, government publications, statistical databases, World Bank database, and industry white papers are usually referred.

Primary research involves telephonic interviews, e-mail interactions, and face-to-face interviews for detailed and unbiased reviews on the global application-to-person (A2P) SMS and API market, across regions. Primary interviews are conducted on an ongoing basis with industry experts and participants in order to get the latest market insights and validate the existing data and analysis. Moreover, the data collected and analyzed from secondary and primary research is again discussed and examined by our expert panel.

Global Application-to-Person (A2P) SMS and API Market: Competitive Dynamics

The research study includes profiles of leading companies operating in the global application-to-person (A2P) SMS and API market. Key players profiled in the report include Syniverse Technologies, LLC, OpenMarket, Inc., Nexmo Inc., Twilio Inc., Ogangi Corporation, CLX Communications, Beepsend AB, Tyntec Ltd. and FortyTwo Telecom AB. The global application-to-person (A2P) SMS and API market has been segmented as below:

Global Application-to-Person (A2P) SMS and API Market, by Technology

  • Cloud API
  • Traditional API

Global Application-to-Person (A2P) SMS and API Market, by End-user

  • SMS Aggregators
  • Bulk SMS Providers
  • Marketers/Resellers
  • Telecom Operators

Global Application-to-Person (A2P) SMS and API Market, by Application

  • Pushed Content Services
  • Customer Relationship Management Services
  • Promotional Campaigns
  • Interactive Services
  • Others

Global Application-to-Person (A2P) SMS and API Market, by Region

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • Germany
    • U.K.
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Argentina
    • Rest of South America
.