Adaptogens, a special class of non-toxic substances, mainly plant extracts, have garnered rising momentum in the recent times, which are held to improve body’s ability to resist the damaging effects of stress and restore normal physiological functioning. As interest in nutritional formulators supporting mood, calm, and stress reduction is significantly increasing among consumers, food and beverage producers are focusing on inclusion of adaptogens in their products.

Some common adaptogens include rhodiola, ashwagandha, ginseng, holy basil, and maca; while medicinal mushrooms such as shiitake, maitake, and reishi also make the list. These herbs and roots have been used for centuries in various healing traditions, consumed as supplements, brewed into teas, or even eaten as a part of meal. While each of these adaptogens is considered to have slightly different function, they are promising for improving memory, aging, immune health, and help reduce long-term stress, acute stress, and anxiety. In an effort to offer unique market solutions, several brands have included adaptogens in food and beverage products which offer potential growth opportunities. Moreover, adaptogens such as ashwagandha are increasingly being incorporated in a range of products, from vegetarian energy bars to non-traditional supplement forms.

Adaptogens Market – Notable Developments

Nutra Industries Inc, REBBL, MB-Holding GmbH & Co. KG, Xian Yuensun Biological Technology Co. Ltd., Xi'an Greena Biotech Co. Ltd., Changsha Organic Herb Inc., Amax NutraSource, Inc, PLT Health Solutions, Inc., Organic India, and NutraCap Labs are some of key players in the adaptogens market.

  • In February 2019, Organic India launched new additions to their line of organic herbal solutions with a focus on green superfoods and fermented adaptogens, and three new flavors, which are blended with Tulsi (holy basil) for functional stress relief benefits. The three latest Tulsi infusions have also received USDA Organic and Non-GMO Project Verified Certifications.
  • In February 2019, UK-based supplement brand Myprotein announced to launch two nootropic products – the Neuro-Engage and the Neuro-Restore – as a part of the brand’s strategy. The Neuro-Engage includes TeaCrine, a branded from of theacrine, and AstraGin, a branded mixture of astragalus and ginseng (an adaptogen) manufactured by NutraCap Labs. The Neuro-Restore, on the other hand, includes KSM 66 Ashwagandha, which is a branded form of root-only extract of the Ayurvedic herb, considered as adaptogen.
  • In January 2019, REBBL, one of the key players in the adaptogens market, launched REBBL Rejuvenation: 7 Days of Super Herbs, in partnership with Koya Webb, yoga instructor and holistic health coach. The REBBL Rejuvenation is created to inspire wellness which provides the participants with super herb or simple plant-based recipe, mindfulness, and yoga tips.

Adaptogens Market Dynamics

Adaptogens such as ashwagandha, ginseng, rhodiola, and others are primarily known for stress-reducing properties and their inclusion in food supplements and other natural products is expected to influence the development of adaptogens market. While many food service outlets are experimenting with adaptogens, several niche brands such as REBBL are earning mainstream attention using these substances. Moreover, new product launches featuring adaptogens have also included a number of innovative delivery forms such as nutritional bars, chocolate, coffee, tea, ready-to-drink beverages, and others. These are the important factors that may promote the growth of adaptogens market.

As brand manufacturers are seeking to tap into relatively young global market, innovation in delivery system and supply chain optimization will possibly have high impact on the growth of adaptogens market. In addition, many adaptogens have been gradually gaining traction among dietary supplement consumers, owing to their health benefits such as supporting sleep, cognitive function and stress, metabolic wellness, sports performance, and others. With growing demand and interest in ingredients with adaptogenic properties, the adaptogens market is likely to witness a steady growth in the coming years.

However, lack of consumer understanding and awareness may pose as a significant challenge for key players operating in the adaptogens market. In addition, these botanical ingredients are in need of further research to ensure or validate their health benefits.

The study presents reliable qualitative and quantitative insights into:

  • Adaptogens market segments and sub-segments
  • Adaptogens market trends and dynamics
  • Supply and demand chain of the adaptogens market
  • Adaptogens market valuation (revenue and/or volume)
  • Key trends/opportunities/challenges in adaptogens market
  • Forces defining present and estimated future state of the competitive landscape
  • Technological developments in the market of adaptogens
  • Value chain and stakeholder analysis

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications

The study is a source of reliable data on:

  • Adaptogens segments and sub-segments
  • Adaptogens trends and dynamics
  • Supply and demand chain of the Adaptogens
  • Adaptogens valuation (revenue and/or volume)
  • Key trends/opportunities/challenges in Adaptogens
  • Forces defining present and estimated future state of the competitive landscape
  • Technological developments in Adaptogens
  • Value chain and stakeholder analysis

The regional analysis covers:

  • Adaptogens Market in North America (U.S. and Canada)
  • Adaptogens Market in Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Adaptogens Market in Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Adaptogens Market in Eastern Europe (Poland and Russia)
  • Adaptogens Market in Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Adaptogens Market in Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market  


Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

Associated Keywords

  • Adaptogens Herbs
  • Adaptogens Benefits
  • Adaptogens for Energy
  • Adaptogens for Stress Relief


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Adaptogens Market

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