Global Paints and Coatings Market: Snapshot

The huge demand witnessed in the building and construction industry is the chief driver of the global paints and coatings market. This, coupled with the increasing demand for waterborne coatings has enabled the paints and coatings market exhibit strong growth, which is expected to continue through the forecast period between 2013 and 2019.

The global paints and coatings market includes various liquid and power-based paints and varnishes. They primarily serve two purposes, vis-à-vis, enhancing look and ensuring protection. A major share of the demand witnessed in the market arises from the buildings and construction segments as paints and coatings are used to protect the surface they are applied on against weathering and rust, thus improving durability of structures.

Transparency Market Research (TMR) forecasts, the global paints and coatings market to exhibit a CAGR of 5.4% between 2013 and 2019. At this pace, the market will reach from a valuation of US$100.3 bn in 2013 to US$143.9 bn by the end of 2019. The report provides a holistic overview of the global paints and coatings market segmenting it based on diverse parameters. This not only helps provide an executive-level blueprint of the market’s current landscape but is also intended to help market participants identify the most lucrative segments. It thus compiles exhaustive information aimed at helping the readers get a better perspective of the global paints and coatings market.

Waterborne Coatings to Emerge as the Dominant Product Segment

By product, the demand for waterborne coatings is soaring higher than other segments in the paints and coatings market. The waterborne coatings segment also emerged dominant in 2012, accounting for over 40% of the demand witnessed in the market. The solvent borne technologies trailed closely, emerging as the second-leading product segment in the market. However, stringent regulations with regards to VOCs are likely to hamper growth witnessed in the solvent borne technologies segment over the course of the forecast period. Meanwhile, growth exhibited by the powder coatings segment is expected to pace higher owing to the increasing demand from automotive, construction, and electronics sectors. Besides this, the demand for specialty coatings is expected to remain steady through the course of the forecast period.

Rest of the World to Beat Other Regional Market based on CAGR

Regionally, the global paints and coatings market can be segmented into Asia Pacific, Europe, North America, and Rest of the World. Among these regions, Asia Pacific emerged dominant with a share of 39% in the overall market in 2012. The soaring construction activities have been aiding the expansion of the paints and coatings market in Asia Pacific. Besides this, the market is also witnessing lucrative opportunities in Europe. The rising demand from the automotive and aviation industries will propel growth witnessed by the Europe market for paints and coatings. Meanwhile, Rest of the World is likely to beat other regions in terms of CAGR exhibited over the course of the forecast period. The rising demand for paints and coatings in the Middle East, South America, and Latin America will bolster opportunities for the market in Rest of the World.

The report covers forecast and analysis for the paints and coatings market on a global and regional level. The study provides historical data of 2012 along with a forecast from 2013 to 2019 based on both volumes (kilo tons) and revenue (USD billion). The study includes drivers and restraints for the paints and coatings market along with the impact they have on the demand over the forecast period. Additionally, the report includes the study of opportunities available in the paints and coatings market on a global and regional level. The drivers, restraints and opportunities mentioned in the report are justified with the help of quantitative and qualitative data which is verified by primary and secondary resources.
In order to give the users of this report a comprehensive view on the paints and coatings market, we have included a detailed value chain analysis. Value chain analysis will provide details such as integration in the market, distribution channels, applications and end-user for the market. To understand the competitive landscape in the market, an analysis of Porter’s Five Forces model for the paints and coatings market has also been included. The study encompasses a market attractiveness analysis, wherein product segments are benchmarked based on their market size, compounded annual growth rate (CAGR), general attractiveness and company market share.
The study provides a decisive view on the paints and coatings market by segmenting the market based on product types and end-users. All the product and end-user segments have been analyzed based on present and future trends and the CAGR for the market is estimated between 2013 and 2019. The regional segmentation includes the current and forecast demand for North America, Europe, Asia Pacific and Rest of the World (RoW). This segmentation includes demand for individual end-users in all the regions.
The report covers detailed competitive outlook including the market share and company profiles of the key participants operating in the global market. Key players profiled in the report include AkzoNobel N.V., Asian Paints Ltd., Bergers Paints India Ltd., Deutsche Amphibolin-Werke Von Robert Murjahn Stiftung & Company, Diamond Vogel, Dow Corning, Helios Group, KCC Corporation, Masco Corporation, PPG Industries, Sherwin-Williams Company, Axalta Coatings System, BASF SE, The Valspar Corporation and RPG International Inc. among others. Company profiles include attributes such as company overview, financial overview, business strategy, SWOT analysis and recent developments. 
Inflation is not a part of pricing in this report. Prices of paints and coatings vary in each region; hence, a similar volume to revenue ratio does not follow for each individual region. The same price for each application has been taken into account while estimating and forecasting market revenue on the global basis. Regional average price has been considered while breaking down this market by product and end-user segment in each region. We use models and estimates in order to produce comprehensive data sets when there is no hard data available. We have used the bottom up approach to arrive at the global market considering individual application segments and integrating them to arrive at the global market. The applications have been further bifurcated using top down approach to derive the regional product market consumption.
For the research report, we conducted in-depth interviews and discussions with a wide range of key industry participants and opinion leaders. Primary research represented the bulk of research efforts, supplemented by an extensive secondary research. We reviewed key players’ product literature, annual reports, press releases and relevant documents for competitive analysis and market understanding. Secondary research also includes a search of recent trade, technical writing, internet sources, and statistical data from government websites, trade associations and agencies. This has proven to be the most reliable, effective and successful approach for obtaining precise market data, capturing industry participants’ insights and recognizing business opportunities.
The market has been segmented as below:
Paints and Coatings Market: Product Segment Analysis
  • High solids/radiation cure
  • Powder coating
  • Waterborne coating
  • Solvent-borne technologies
  • Others (including specialty coatings, etc.) 
Paints and Coatings Market: End-user Analysis
  • Automotives & aviation
  • Medical & healthcare
  • Residential
  • Commercial
  • Others (including other industries, special purpose, etc.) 
Paints and Coatings Market: Regional Analysis
  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World