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Global Architectural Coatings Market: Snapshot

Architectural coatings are a type of coatings used in the building and construction industry. Mostly, architectural coatings are designated for specific applications such as roof coatings, wall paints, or deck finishes and are mainly employed for performing certain decorative, durable, and protective functions. The global market for architectural coatings has expanded at a steady pace in the past few years, with the vast rise in the number of upcoming residential buildings across the globe being one of the key drivers.

The market is estimated to expand owing to the enhanced financial and social status of the population, especially in the emerging economies. Growth in environmental awareness has led to the introduction of quality products in the architectural coatings market. Several nations have implemented stringent environmental policies in order to lower the emission of VOCs. Thus the demand for water-based products is estimated to rise in the near future.

global architectural coatings market

Increased Preference to Low-VOC Binders to Massively Impact Market Growth

The choice of binder has great impact on the performance of architectural coatings. Interior architectural coatings have many performance requirements. If the coating is exposed to high moisture area, architectural coatings are formulated to withstand high moisture level to maintain substrate adhesion, and have high scrubbing and stain resistance. Architectural coatings which are applied on the exterior parts of structures have to withstand repeated climate changes, including freeze/ thaw cycles, resistance to rain, and dimensional instability of the substrate.

The key types of binders or resins used to manufacture architectural coatings analyzed in the report include acrylics, alkyds, polyurethane, vinyl/styrene and others. Acrylics, in the form of binders are primarily used for interior applications. Advantages of acrylics include excellent color retention, maintenance of film clarity, resistance to chalking, gloss retention etc. In the architectural coatings market, alkyd consumption is declining because of the VOC regulations imposed coupled with the availability of alternate coatings. Solvent-based alkyds have been replaced with water-based emulsions owing to their low odor, and emission of volatile organic compounds. Polyurethanes are commonly used for coating the architectural metal coatings. Key properties of polyurethanes include weather resistance, corrosion resistance, abrasion resistance and chemical resistance. Vinyl/styrene polymers are the commonly employed resins in the architectural coatings market.

Rising Demand for Water-based Coatings to Bring Down Consumption of Solvent-based Products

Cost effectiveness is the key factor which attracts manufacturers to produce architectural coatings based on vinyl/styrene resins. The others segment includes polyesters, epoxy, and fluoropolymers, etc. and are used in the metal furniture and other construction activities. The technology segment of global architectural coatings market is classified as water-based technology, solvent-based technology and others. Water-based architectural coatings are preferred as compared to other types of architectural coatings, owing to it is environment-friendly.

Water-based architectural coatings meet the U.S. and European regulations governing volatile organic compound emissions. In addition to low toxicity, high water content makes water-based architectural coatings less flammable, resulting in the elimination of hazardous waste disposal. Solvent-based architectural coatings are petrochemical derivatives and possess good curing properties. Rate of emission of volatile organic compounds is high in solvent-based technology and it is considered one of the major disadvantage of solvent-based technology which employs high content of solid materials dispersed in organic solvents.

Asia Pacific to Emerge as Strong Market for Architectural Coatings

With significant contribution from China, Asia Pacific dominated the global architectural coatings market in 2016. Rapid urbanization is fuelling the architectural coatings market in China. Demand from the furniture market and availability of resins such as polyurethane and acrylic are anticipated to have a significant influence on the architectural coatings market in India. The demand for special furniture and coatings is rising in Japan, as it is prone to natural calamities such as earth-quakes.

In Europe, Germany held the dominant position for the architectural coatings market. France, Italy, Spain, and the U.K. collectively constituted a significant share in the architectural coating market in 2016. Innovation in coating products and the increasing consumer demand for specialized & sustainable coating solutions are driving the architectural coating market in Europe.

Some of the leading manufacturers of architectural coatings in the global market are The Sherwin –Williams company, PPG Industries Inc., and Akzo Nobel.

Escalating Disposable Income and Purchasing Power Parity to Lay a Red Carpet of Growth across the Architectural Coatings Market

Swift urbanization across numerous regions is leading to a great demand for the construction of residential and commercial buildings. This aspect will lead to an increase in the growth rate of the architectural coatings market during the tenure of 2017-2025. The growing demand for coatings with high durability will further propel the growth opportunities.

  • Architectural coatings are materials used for coating buildings and homes. These coatings play a crucial role in offering air barriers. They are necessary for assuring energy-efficient building enclosures. The advantageous properties of architectural coatings will prove beneficial in increasing the growth rate.
  • The rising disposable income of individuals across the globe is serving as a growth accelerator for the architectural coatings market. The increase in the awareness of a large chunk of the populace in terms of environmental conservation is urging the players to develop eco-friendly architectural coatings. The safety standards set up by the government bodies of numerous countries will also add extra stars of growth.
  • Research and development activities are playing a massive role in increasing the revenues of the players. Manufacturers are focusing on developing high-quality architectural coatings with novel formulations for boosting their sales. These aspects will further prove to be growth generators.
  • Schemes and initiatives undertaken by various countries will increase the growth rate of the architectural coatings market to a considerable extent. The Indian Government’s ‘Pradhan Mantri Awas Yojana’ is a classic instance. It is a scheme of the government to offer affordable housing for all citizens.
  • The SARS-CoV-2 pandemic has wreaked havoc across the world. The lockdown restrictions led to a halt in the construction activities for a brief time. However, the relaxations introduced by numerous countries have allowed construction activities to resume, thus providing relief to the players in the architectural coatings market.

Global Architectural Coatings Market: Overview

Architectural coatings are used to coat buildings and homes. Mostly, they are designated for specific uses such as roof coatings, wall paints and deck finishes. Each architectural coating is anticipated to provide certain decorative, durable and protective functions. Different test protocols may be applied in the evaluation of an architectural coating depending upon the type of end uses such as residential and non-residential. Architectural coatings are different from that of other industrial coatings. Architectural coatings can be defined as the organic coatings intended for on-site End-User to interior or exterior surfaces of residential, commercial, institutional or industrial buildings. They are considered the protective and decorative finishes applied at ambient temperatures. The architectural coatings industry has undergone great change over the past few years. These changes have been introduced with the help of paint formulators, end users and environmental regulators. The commonly employed resins in the architectural coatings include acrylics, polyurethane, vinyl/styrene, alkyds, etc. and the major technology is solvent-based technology. However, water-based technology’s growth potential is projected to be high and it is expected to replace solvent-based technology.

Global Architectural Coatings Market: Trends and Opportunities

Rapid expansion in the building and construction industry is a key factor driving the global architectural coatings market. Increase in environmental awareness has led to technological innovations to provide quality products that are affordable and have enhanced properties. Another significant driver for the architectural coatings market is growing population and increase in disposable income. Investment in housing has been an important source of growth for many countries across the world in recent years. The change in culture coupled with the effect of globalization has been affecting the lifestyle of the people. People have become more health conscious and are choosing coatings with low emission of volatile organic compounds. Volatility in prices of raw materials have been considered restraint for the architectural coatings market.

Strategic co-operation among manufacturers is also considered as the opportunity for the architectural Coatings market.

Global Architectural Coatings Market: Scope of the Report

The report estimates and forecasts the architectural coatings market on the global, regional and country levels. The study provides forecast between 2017 and 2025 based on volume (Tons) and revenue (US$ Mn) with 2016 as the base year. The report comprises an exhaustive value chain analysis for each of the segments. It provides a comprehensive view of the market. Value chain analysis also offers detailed information about value addition at each stage. The study includes drivers and restraints for the architectural coatings market along with their impact on demand during the forecast period. The study also provides key market indicators affecting the growth of the market. The report analyzes opportunities in the architectural coatings market on the global, regional and country level. Drivers, restraints, and opportunities mentioned in the report are justified through quantitative and qualitative data. These have been verified through primary and secondary resources. Furthermore, the report analyzes substitute analysis of architectural coatings and global average price trend analysis.

The report includes Porter’s Five Forces Model to determine the degree of competition in the architectural coatings market. The report comprises a qualitative write-up on market attractiveness analysis, wherein end-users and regions have been analyzed based on attractiveness for each region. Growth rate, market size, raw material availability, profit margin, impact strength, technology, competition, and other factors (such as environmental and legal) have been evaluated in order to derive the general attractiveness of the market. The report comprises price trend analysis for architectural coatings between 2017 and 2025.

Global Architectural Coatings Market: Segmentation

The study provides a comprehensive view of the architectural coatings market by dividing it into resin, technology, end user and geography segments. Resin segment has been categorized into acrylics, polyurethane, vinyl/styrene, alkyds and other resins. The technology segmentation covers water-based technology, solvent-based technology and others. The architectural coatings market, by end user has been categorized into residential and non-residential. Both residential and non-residential end users are sub-categorized into new building and reconstruction. The regional analysis of global architectural coatings market include includes the current and forecast consumption of architectural coatings in North America (U.S, Canada), Latin America (Brazil, Mexico, Rest of Latin America) , Europe (Germany, France, Italy, U.K,  Spain, and Rest of Europe)  , Asia Pacific (China, India, Japan & ASEAN)  , and Middle East & Africa (GCC, South Africa and Rest of Middle East & Africa). Market segmentation includes demand or consumption in all the regions and countries individually.

The report covers detailed competitive outlook that includes market share and profiles of key players operating in the global architectural coatings market. Key players profiled in the report include Akzo Nobel N.V, BASF SE, Nippon Paint Holding Co., Ltd, PPG Industries, Inc., RPM International Inc., and The Sherwin Williams Company. Company profiles include attributes such as company overview, number of employees, brand overview, key competitors, business overview, business strategies, recent/key developments, acquisitions, and financial overview (wherever applicable).

Global Architectural Coatings Market: Research Methodology

Secondary research sources that were typically referred to include, but were not limited to, The World Paint & Coatings Industry Association (WPCIA) ,American Architectural Manufacturers (AAMA), American Institute of Architects (AIA), American Coatings Association (ACA), British Coating Federation (BCF) , The Society for Protective Coatings (SSPC) , Chemical Coaters Association International (CCAI),company websites, financial reports, annual reports, investor presentations, broker reports, and SEC filings. Other sources such as internal and external proprietary databases, statistical databases and market reports, news articles, national government documents, and webcasts specific to companies operating in the market have also been referred for the report.

In-depth interviews and discussions with a wide range of key opinion leaders and industry participants were conducted to compile this research report. Primary research represents the bulk of research efforts, supplemented by extensive secondary research. Key players’ product literature, annual reports, press releases, and relevant documents were reviewed for competitive analysis and market understanding. This helped in validating and strengthening secondary research findings. Primary research further helped in developing the analysis team’s expertise and market understanding.

The Architectural Coatings Market has been divided into the following segments.

Resin Analysis

  • Vinyl/Styrene
  • Acrylics
  • Alkyds
  • Polyurethanes
  • Others

Technology Analysis

  • Water-based
  • Solvent-based
  • Others

End User Analysis

  • Residential
    • New Building
    • Reconstruction
  • Non-Residential
    • New Building
    • Reconstruction

Regional Analysis

North America

  • U.S.
  • Canada

Latin America

  • Brazil
  • Mexico
  • Rest of Latin America


  • Germany
  • France
  • U.K.
  • Spain
  • Italy
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • Rest of Asia Pacific

Middle East & Africa

  • GCC
  • Egypt
  • South Africa
  • Rest of Middle East & Africa

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Architectural Coating Market

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