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Published Date: 2015-06-30Number of Pages: 84

Telecom API (By Service Type - Payment, SMS, MMS and RCS, Maps and Location, Voice/Speech, Identity Management, WebRTC and Others; By User Type - Enterprise Developer, Internal Telecom Developer, Partner Developer and Long Tail Developer) Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2022

Telecom API market represents an overall Application Programming Interface (API) services provided by telecom carriers, service providers and aggregators to application developers in order to create mobile applications. Telecom API helps application developers to integrate various services such as payment, voice, SMS and WebRTC into their mobile application. This helps application developers to enhance their customer experience and market their mobile applications among end-users. Telecom API provides many benefits to telecom carriers in the form of revenue generation and enhancing end-user experience. Telecom API faces competition from Over-The-Top (OTT) service providers and due to growing adoption of open API platform. However, the increasing adoption of M2M devices among end-users is anticipated to boost the market for telecom API in coming years.

This research report provides in-depth analysis of the global telecom API market based on services, user types and geography. In terms of geographical regions, the report categorizes the global telecom API market into North America, Europe, Asia Pacific, the Middle East and Africa (MEA), and Latin America. North America is further segmented into the U.S. and Rest of North America, while Europe is divided into EU7, Commonwealth of Independent States (CIS), and Rest of Europe. Moreover, Asia Pacific is subdivided into Japan, China and Rest of Asia Pacific. Also, MEA is further segmented into Gulf Cooperation Council (GCC) countries, South Africa and Rest of MEA, while Latin America is subdivided into Brazil and Rest of Latin America.

The telecom API market is categorized based on service types into payment, SMS, MMS and RCS, maps and location, voice/speech, identity management, WebRTC and others. Further, the research report provides complete insights into different users of telecom API such as enterprise developers, internal telecom developers, partner developer and long tail developers. The report analyzes each of these segments for various geographies considered under the scope of the study.

Furthermore, the report analyzes factors that drive and restrain the growth of telecom API market. The report also discusses the prevailing market trends, prospective growth opportunities, and major strategies resulting in the popularity of telecom API services. It also provides the market estimates and forecasts for all the segments in terms of revenue. Also provided in the report is the market positioning of key players in the global telecom API market.

Additionally, the report includes competitive profiling of the major players engaged in offering telecom API services. Major business strategies adopted by them, their market positioning, and various recent developments have also been identified in the research report. The key market players profiled in this study include telecom carriers, aggregators and service providers. The major telecom carriers providing telecom APIs profiled in the report include AT&T, Inc. and Orange. The major service providers and aggregators of telecom API profiled in the study are Apigee Corp., LocationSmart, Alcatel-Lucent, Twilio, Inc., Tropo, Inc. (Cisco, Inc.), Aepona Ltd. (An Intel Company), Fortumo OU, Nexmo, Inc. and Comverse, Inc.

The global telecom API market is segmented as below:

Telecom API Market

By Service Type

  • Payment
  • SMS, MMS and RCS
  • Maps and Location
  • Voice/Speech
  • Identity Management
  • WebRTC
  • Others (Device Information and Do Not Distrub)

By User Type 

  • Enterprise Developer
  • Internal Telecom Developer
  • Partner Developer
  • Long Tail Developer

By Geography

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

Chapter 1 Preface

1.1 Report Description

1.2 Research Scope

1.3 Research Methodology

 

Chapter 2 Executive Summary

2.1 Market Snapshot: Global Telecom API Market (2014 and 2022)

2.2 Global Telecom API Market, 2012 – 2022, Revenue (US$ Bn) and Y-o-Y Growth (%)

2.3 Global Telecom API Market, by Service, 2014 (US$ Bn)

2.4 Global Telecom API Market, by User, 2014 (US$ Bn)

2.5 Global Telecom API Market, by Geography, 2014 (US$ Bn)

 

Chapter 3 Global Telecom API Market Analysis

3.1 Overview

3.2 Market Dynamics

      3.2.1 Drivers

              3.2.1.1 Proliferation of Mobile Internet and Cloud Technologies

              3.2.1.2 Less Time to Market, Greater Quality of Service (QoS), and Cost Savings for Developers through the Use of API

              3.2.1.3 Increasing Access of 4G LTE Network Globally

      3.2.2 Restraints

              3.2.2.1 Over the Top (OTT) Service Providers Cutting Revenue and Margin of Telecom Operators

              3.2.2.2 Telecom Carrier Outlook towards Adopting Open Telecom API

      3.2.3 Opportunities

              3.2.3.1 Increasing Adoption of Machine-to-Machine (M2M) Devices

3.3 Key Trends Analysis

3.4 Global Telecom API Market Analysis, By Service Type, 2012 – 2022

      3.4.1 Overview

              3.4.1.1 Global Telecom API Market Revenue and Forecast, by Service Type, 2012 – 2022 (US$ Bn)

      3.4.2 Payment

      3.4.3 SMS, MMS, and RCS

      3.4.4 Maps and Location

      3.4.5 Voice/Speech

      3.4.6 Identity Management

      3.4.7 WebRTC

      3.4.8 Others (Device information, Do Not Disturb, etc.)

3.5 Global Telecom API Market Analysis, By User Type, 2012 – 2022

      3.5.1 Overview

              3.5.1.1 Global Telecom API Market Revenue and Forecast, by User Type, 2012 – 2022 (US$ Bn)

      3.5.2 Enterprise Developers

      3.5.3 Internal Telecom Developers

      3.5.4 Partner Developers

      3.5.5 Long-Tail Developers

3.6 Market Attractiveness Analysis: Global Telecom API Market

3.7 Competitive Landscape

      3.7.1 Market Positioning of Key Players, 2014

      3.7.2 Market Positioning of Key Players in Telecom API Market (2014)

      3.7.3 Competitive Strategies Adopted by Leading Players

      3.7.4 Recommendations

 

Chapter 4 North America Telecom API Market Analysis

4.1 Key Trends Analysis

      4.1.1 North America Telecom API Market Revenue and Y-o-Y Growth, 2012 – 2022 (US$ Bn)

      4.1.2 North America Telecom API Market Revenue and Forecast, by Service Type, 2012 – 2022 (US$ Bn)

4.2 North America Telecom API Market Analysis, By User Type, 2012 – 2022

      4.2.1 North America Telecom API Market Revenue and Forecast, by User Type, 2012 – 2022 (US$ Bn)

4.3 North America Telecom API Market Analysis, by Region, 2012 – 2022 (%)

      4.3.1 North America Telecom API Market Revenue and Forecast, by Region, 2012 – 2022 (US$ Bn)

      4.3.2 U.S.

      4.3.3 Rest of North America

 

Chapter 5 Europe Telecom API Market Analysis

5.1 Key Trends Analysis

      5.1.1 Europe Telecom API Market Revenue and Y-o-Y Growth, 2012 – 2022 (US$ Bn)

      5.1.2 Europe Telecom API Market Revenue and Forecast, by Service Type, 2012 – 2022 (US$ Bn)

5.2 Europe Telecom API Market Analysis, By User Type, 2012 – 2022

      5.2.1 Europe Telecom API Market Revenue and Forecast, by User Type, 2012 – 2022 (US$ Bn)

5.3 Europe Telecom API Market Analysis, by Region, 2012 – 2022 (%)

      5.3.1 Europe Telecom API Market Revenue and Forecast, by Region, 2012 – 2022 (US$ Bn)

      5.3.2 EU7(UK, Italy, Spain, France, Germany, Belgium, and Netherlands)

      5.3.3 CIS

      5.3.4 Rest of Europe

 

Chapter 6 Asia Pacific Telecom API Market Analysis

6.1 Key Trends Analysis

      6.1.1 Asia Pacific Telecom API Market Revenue and Y-o-Y Growth, 2012 – 2022 (US$ Bn)

      6.1.2 Asia Pacific Telecom API Market Revenue and Forecast, by Service Type, 2012 – 2022 (US$ Bn)

6.2 Asia Pacific Telecom API Market Analysis, By User Type, 2012 – 2022

      6.2.1 Asia Pacific Telecom API Market Revenue and Forecast, by User Type, 2012 – 2022 (US$ Bn)

6.3 Asia Pacific Telecom API Market Analysis, by Region, 2012 – 2022 (%)

      6.3.1 Asia Pacific Telecom API Market Revenue and Forecast, by Region, 2012 – 2022 (US$ Bn)

      6.3.1 Japan

      6.3.2 China

      6.3.3 Rest of Asia Pacific

 

Chapter 7 MEA Telecom API Market Analysis

7.1 Key Trends Analysis

      7.1.1 MEA Telecom API Market Revenue and Y-o-Y Growth, 2012 – 2022 (US$ Bn)

      7.1.2 MEA Telecom API Market Revenue and Forecast, by Service Type, 2012 – 2022 (US$ Bn)

7.2 MEA Telecom API Market Analysis, By User Type, 2012 – 2022

      7.2.1 MEA Telecom API Market Revenue and Forecast, by User Type, 2012 – 2022 (US$ Bn)

7.3 MEA Telecom API Market Analysis, by Region, 2012 – 2022 (%)

      7.3.1 MEA Telecom API Market Revenue and Forecast, by Region, 2012 – 2022 (US$ Bn)

      7.3.2 GCC Countries

      7.3.3 South Africa

      7.3.4 Rest of MEA

 

Chapter 8 Latin America Telecom API Market Analysis

8.1 Key Trends Analysis

      8.1.1 Latin America Telecom API Market Revenue and Y-o-Y Growth, 2012 – 2022 (US$ Bn)

      8.1.2 Latin America Telecom API Market Revenue and Forecast, by Service Type, 2012 – 2022 (US$ Bn)

8.2 Latin America Telecom API Market Analysis, By User Type, 2012 – 2022

      8.2.1 Latin America Telecom API Market Revenue and Forecast, by User Type, 2012 – 2022 (US$ Bn)

8.3 Latin America Telecom API Market Analysis, by Region, 2012 – 2022 (%)

      8.3.1 Latin America Telecom API Market Revenue and Forecast, by Region, 2012 – 2022 (US$ Bn)

      8.3.2 Brazil

      8.3.3 Rest of Latin America

 

Chapter 9 Company Profiles

9.1 AT&T, Inc.

9.2 Apigee Corp.

9.3 LocationSmart

9.4 Alcatel-Lucent

9.5 Orange

9.6 Twilio, Inc.

9.7 Tropo, Inc. (Cisco, Inc.)

9.8 Aepona Ltd. (An Intel Company)

9.9 Fortumo OU

9.10 Nexmo, Inc.

9.11 Comverse, Inc.

List of Figures

 

FIG. 1 Market Segmentation: Global Telecom API Market

FIG. 2 Global Telecom API Market, 2012 – 2022, Revenue (US$ Bn) and Y-o-Y Growth (%)

FIG. 3 Global Telecom API Market, by Service, 2014 (US$ Bn)

FIG. 4 Global Telecom API Market, by User, 2014 (US$ Bn)

FIG. 5 Global Telecom API Market, by Geography, 2014 (US$ Bn)

FIG. 6 Global Mobile Applications Market Revenue and Forecast, 2012 – 2020 (US$ Bn)

FIG. 7 Market Attractiveness Analysis: Global Telecom API Market

FIG. 8 Market Positioning of Key Players in Telecom API Market (2014)

FIG. 9 North America Telecom API Market Revenue and Y-o-Y Growth, 2012 – 2022 (US$ Bn)

FIG. 10 Europe Telecom API Market Revenue and Y-o-Y Growth, 2012 – 2022 (US$ Bn)

FIG. 11 Asia Pacific Telecom API Market Revenue and Y-o-Y Growth, 2012 – 2022 (US$ Bn)

FIG. 12 MEA Telecom API Market Revenue and Y-o-Y Growth, 2012 – 2022 (US$ Bn)

FIG. 13 Latin America Telecom API Market Revenue and Y-o-Y Growth, 2012 – 2022 (US$ Bn)

List of Tables

 

TABLE 1 Market Snapshot: Global Telecom API Market (2014 and 2022)

TABLE 2 Impact Analysis of Drivers

TABLE 3 Impact Analysis of Restraints

TABLE 4 Impact Analysis of Opportunities

TABLE 5 Global Telecom API Market Revenue and Forecast, by Service Type, 2012 – 2022 (US$ Bn)

TABLE 6 Global Telecom API Market Revenue and Forecast, by User Type, 2012 – 2022 (US$ Bn)

TABLE 7 North America Telecom API Market Revenue and Forecast, by Service Type, 2012 – 2022 (US$ Bn)

TABLE 8 North America Telecom API Market Revenue and Forecast, by User Type, 2012 – 2022 (US$ Bn)

TABLE 9 Europe Telecom API Market Revenue and Forecast, by Service Type, 2012 – 2022 (US$ Bn)

TABLE 10 Europe Telecom API Market Revenue and Forecast, by User Type, 2012 – 2022 (US$ Bn)

TABLE 11 Asia Pacific Telecom API Market Revenue and Forecast, by Service Type, 2012 – 2022 (US$ Bn)

TABLE 12 Asia Pacific Telecom API Market Revenue and Forecast, by User Type, 2012 – 2022 (US$ Bn)

TABLE 13 MEA Telecom API Market Revenue and Forecast, by Service Type, 2012 – 2022 (US$ Bn)

TABLE 14 MEA Telecom API Market Revenue and Forecast, by User Type, 2012 – 2022 (US$ Bn)

TABLE 15 Latin America Telecom API Market Revenue and Forecast, by Service Type, 2012 – 2022 (US$ Bn)

TABLE 16 Latin America Telecom API Market Revenue and Forecast, by User Type, 2012 – 2022 (US$ Bn)

Increasing proliferation of mobile internet and smartphones is leading to the increasing demand for mobile applications. Telecom API helps application developers to integrate various API services such as payment, voice, SMS and WebRTC into their mobile applications. This helps the application developers to enhance their customer experience and increase the adoption of their application among telecom end-users. Telecom API also helps telecom carriers to increase the application base in its application store. This factor helps telecom carriers to increase their customer base and retain the existing customers. Currently, the telecom carriers are increasing investments in setting up their own API platform through partnering with service providers and aggregators. This helps telecom carriers to build a large developer base and create new applications for its customers. The global telecom API market had generated revenue of US$ 54.80 Bn in 2014 and the market revenue is projected to grow at a CAGR of 23.6% during the forecast period (2015 – 2022) and reach a market size of US$ 323.44 Bn by 2022.

 

The increasing adoption of 4G LTE network in several countries is expected to boost the mobile internet traffic rate and thereby, boost WebRTC, RCS and maps and location API services. Moreover, telecom carriers are facing huge competition from Over-The-Top (OTT) service providers. Telecom API helps the telecom carriers to overcome this challenge and improve its market share and generate more revenue. 

 

The telecom API market is categorized based on service types into payment, SMS, MMS and RCS, maps and location, voice/speech, identity management, WebRTC and others. In 2014, Voice API service occupied a majority share of the global telecom API market. This was due to the increasing use of Voice API by enterprise developers and partner developers in their mobile applications. However, the market for WebRTC is expected to grow at a fast rate during the coming years owing to low cost of calling offered in WebRTC as compared traditional voice services. In the coming years, the market for SMS, MMS and payment API service is expected to grow in developing countries in Asia Pacific and MEA. The increasing use of mobile money is expected to be a driving factor for payment API in coming years. Maps and location API service is expected to see more adoption in North America and Europe in the coming years.  

 

Long tail developer segment is expected to see fastest growth in terms of revenue generation during the forecast period from 2015 to 2022. By adding more long tail developers to developer base, telecom carriers, aggregators and service providers can leverage innovation in creating new API and mobile applications. 

 

The market for telecom API is highly competitive with the presence of multiple global and local players. In 2014, some of the key aggregators and service providers include Fortumo OU, Alcatel Lucent, Nexmo, Inc., Tropo, Inc., Twilio, Inc., Apigee, Corp. and LocationSmart. It should be noted that service providers or aggregators do not offer all APIs in the market. Further, Aepona Ltd. (An Intel Company) and Comverse, Inc. were identified to be the key players in the telecom API market. Most of aggregators and service providers are focusing on providing SMS, MMS, identity management and WebRTC API services to telecom carriers around the world. Due to complex payment process and tough financial regulations for mobile payment in different countries, the payment API faces lesser competition due to presence of very few players. During the coming years, many aggregators and service providers are expected to offer WebRTC API service to the telecom carriers. Telecom carriers are increasingly partnering with service providers and aggregators to launch and create own API platform based on their requirement. 

 


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