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Rice Syrup Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024

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Rice syrup Market Overview

Increasing health diseases such as diabetes, heart risks, and high blood pressure has resulted in the introduction of alternatives to conventional table sugar.  Natural sweeteners are preferred as alternatives to table sugar and are highly consumed among the consumers in various forms. One such alternative which is one of the most preferred sweeteners is rice syrup or brown rice syrup. Rice syrup is included as one of the main ingredients in processed foods. Rice syrup is considered to be a nutritive sweetener, unlike saccharin and aspartame. Rice syrup is used as a sweetener in cereals and snacks bar. Rice syrups also serve as a table-top sweetener for various beverages such as coffee, tea, health drinks and juices. Growing awareness and demand for rice syrup is expected to pose a major threat to artificial sweeteners such as aspartame and corn sugar. Rice syrup market is expected to grow significantly during the forecast period.

Rice syrup Market: Market Dynamics

Sourced from fermented cooked rice, rice syrup contains low glycemic content which does not affect the sugar level like normal table sugar does which is one of the driving factors for rice syrup market. Rice syrup is considered to be a nutritive sweetener owing to the number of minerals included in it such as phosphor and magnesium. Rice syrup is also a rich source of protein content and vitamin B which serves as a curing agent for damaged hair and nails and also mental stability. The nutritional factor of rice syrup acts as a major driver that contributes to the increasing demand for rice syrup market globally.

However, the growth of global rice syrup market is hindered by a critical restraint. Rice syrup is a derivate of brown rice which contains traces of arsenic and hence the rice syrup produced from it too contains some amount of arsenic which can cause serious harm to human bodies such as cancer. 

Rice syrup Market: Market Segmentation

Rice syrup market is segmented on the basis of raw material type which includes:

  • Brown Rice
  • White Rice
  • Certified Organic Rice

Rice syrup market is segmented on the basis of food and beverage application which includes:

  • Baking
  • Confectionary
  • Beverages
  • Processed Foods
  • Dairy Products
  • Ice-Creams

Rice syrup is derived from three types of rice including brown rice, white rice, and certified organic rice. Rice syrup is produced by cooking the rice starch combined with saccharifying enzymes. Rice syrup is widely used as a sweetener in the food and beverage industry. Rice syrup is used as a sweetener in bakery products such as cakes, muffins, and biscuits, in confectionary products such as jellies, chocolates, and candies. Rice syrup is also used as a table top sweetener in beverages such as tea, health drinks, and juices. Processed foods, dairy products, and ice creams also use rice syrup as a natural sweetener.

Rice syrup Market: Regional Outlook

Regional coverage for rice syrup market includes North America, Latin America, Western Europe, Eastern Europe, Asia Pacific excluding Japan (APEJ), Japan and the Middle East and Africa (MEA). North America account for the maximum demand for the rice syrup market owing to the growing health consciousness among consumers. APEJ poses to be a potential market for rice syrup attributed to the increasing population of health conscious people and consumers' need for a sugar alternative that is less harmful.

Rice syrup Market: Market Players

Few players in the global rice syrup market include Wuhu Deli Foods Co. Ltd., Axiom Foods, Wuhu Haoyikuai Food Co. Ltd, California Natural products (CNP), Cargill, ADM, ABF Ingredients and others.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
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