Licensed Sports Merchandise Market

Licensed Sports Merchandise Market (Product Type: Apparel, Bottom Wear, Accessories & Toys, and Others) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2023-2031

Licensed Sports Merchandise Market Outlook 2031

  • The global industry was valued at US$ 35.7 Bn in 2022
  • It is estimated to grow at a CAGR of 6.0% from 2023 to 2031 and reach US$ 63.7 Bn by the end of 2031

Analysts’ Viewpoint

Increase in demand for licensed sports merchandise from fans, driven by the surge in popularity of professional and collegiate sports leagues, as well as the growth in number of e-commerce channels offering licensed merchandise is projected to fuel the licensed sports merchandise market size in the next few years. Demand is further bolstered by the introduction of new technologies such as 3D printing for personalized items.

Increase in disposable income, especially in developing countries, also contributes to the growth of this market, resulting in a surge in demand for sports franchise merchandise. Companies are investing considerably in research and development activities to launch innovative and attractive licensed products that appeal to customers. This is likely to offer lucrative opportunities to vendors in the market.

Licensed Sports Merchandise Market

Market Introduction

Licensed sports merchandise refers to products that have been officially licensed by a team, league, or other associated organization. The products typically feature the team's logo or branding and are often sold at stadiums and other official venues. They are also available online and in retail stores.

Licensed products are popular among fans of a team or sport, as they provide a way to show support. It includes hats, jerseys, t-shirts, and apparel, as well as collectibles, toys, and other memorabilia. It is often a lucrative source of income for the teams and organizations that license the products. These products are sold at a premium as fans are willing to pay more for items that bear their favorite team's logo. This, in turn, helps to fund the teams and organizations, allowing them to continue to provide a quality product. It also gives fans the opportunity to connect with their team in a meaningful manner.

Growth in Demand for Sports Apparel and Accessories Driving Licensed Sports Merchandise Market Demand

The market is expected to grow steadily as more people recognize the value of buying licensed products. Companies are utilizing innovative marketing strategies to increase the visibility of their products, which is likely to contribute to market progress.

The global licensed sports merchandise market consists of officially licensed apparel and accessories from professional, collegiate, and Olympic sports teams. It includes a wide range of products, such as clothing, footwear, headwear, and accessories that feature team logos, colors, and mascots. Licensed sports merchandise has become increasingly popular due to the rise of sports fandom and nostalgia for classic teams and players. It is expected to continue to grow in the coming years due to the surge in demand for licensed sports apparel and accessories.

Latest licensed sports merchandise market trends include the availability of licensed merchandise online, further supported by celebrity endorsements and influencers. As a result, the industry continues to grow with new and innovative products being released every year.

Licensed sports merchandise market growth looks highly positive as more athletes and celebrities join the trend and use their influence to promote their favorite products. Fans are increasingly turning to sports apparel and accessories as a way to express their individual styles and show their support for their revered teams and athletes. Furthermore, these products are becoming more affordable and easily accessible to the public.

Surge in Partnerships between Sports Leagues and Merchandise Companies Boosting Market Dynamics

Many sports leagues, such as the NFL and NBA, have partnered with popular merchandise companies to create exclusive lines of merchandise. This has resulted in increased sales and a larger share for the licensed sports merchandise industry. Furthermore, the partnerships allow sports leagues to expand their product lines and increase their visibility in the market, consequently increasing the licensed sports merchandise market value. As a result, the official sports merchandise market has seen significant growth during the past few years.

This growth is likely to continue in the next few years as more sports leagues sign partnerships with merchandise companies. Additionally, the partnerships enable sports leagues to expand their fan base and reach new audiences.

Fans of sports leagues can purchase quality merchandise officially licensed by the team or league. This creates a sense of loyalty and connection to a team, boosting the league's popularity, and boosting the revenue of the sports league. This revenue can be used to improve the quality of the team, attract new players, and invest in new technology to enhance the fan experience. This is a mutually beneficial relationship for both the fan and the sports league. Fans can show their support through merchandise, and the sports league can benefit from increased revenue.

Regional Outlook

According to the latest licensed sports merchandise market forecast, North America is anticipated to hold largest share from 2023 to 2031 and dominate the market. Presence of well-developed retail infrastructure and the rise in number of sports fans is fueling market development in the region. Additionally, North American consumers have high disposable income, which allows them to purchase more licensed sports merchandise. This has enabled the growth of the retail sports merchandise industry in the region.

Asia Pacific is another leading region with substantial licensed sports merchandise market share. Rapid growth of the market is attributed to the presence of major players, rise in disposable income, and increasing popularity of sports in countries such as India, China, and Japan. Furthermore, the increasing number of sports leagues and tournaments in the region is creating high demand for licensed sports merchandise.

Analysis of Key Players

Detailed profiles of companies in the licensed sports merchandise market research report are provided to evaluate their financials, key product offerings, recent developments, and strategies. Expansion of product portfolios, and mergers & acquisitions are the key strategies adopted by manufacturers.

Nike, Inc., Fanatics, Inc., Adidas, PUMA SE, New Era, 47 Brand, Under Armour, Inc., DICK's Sporting Goods, Sports Direct International plc, and VF Corporation are the key players in the licensed sports merchandise market.

Key Developments

  • On March 30, 2023, Under Armour provided Stephen Curry with the latest performance apparel and footwear to help him continue to be one of the best basketball players. This has also been a great success for Under Armour.
  • On February 15, 2023, Nike launched a new product - Vaporfly 3 running shoes. These are designed to make running more comfortable and efficient. They feature a combination of lightweight foam and carbon fiber plate that helps cushion and propel runners forward. The shoes have been proven to improve running performance.

Licensed Sports Merchandise Market Snapshot

Attribute Detail

Market Value in 2022 (Base Year)

US$ 35.7 Bn

Market Forecast Value in 2031

US$ 63.7 Bn

Growth Rate (CAGR)

6.0%

Forecast Period

2023 - 2031

Quantitative Units

US$ Bn for Value & Thousand Units for Volume

Market Analysis

Includes cross segment analysis at regional as well as country level. Furthermore, qualitative analysis includes drivers, restraints, opportunities, key trends, Porter’s Five Forces analysis, value chain analysis, and key trend analysis.

Competition Landscape

  • Market Player
  • Company Profiles (Details - Company Overview, Sales Area/Geographical Presence, Revenue, Strategy & Business Overview)

Regions Covered

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • South America

Market Segmentation

  • Product Type
    • Apparel
      • Top Wear
        • Jerseys
        • T-Shirt & Tops
        • Sweatshirts & Hoodies
        • Jackets
        • Others (Caps, Hats, etc.)
      • Bottom Wear
        • Track Pants
        • Leggings
        • Shorts
        • Others (Sleepwear, Skirts, etc.)
    • Accessories & Toys
      • Sunglasses
      • Backpacks
      • Fishing Lures
      • Others (Mugs, etc.)
    • Others (Footwear, Video games, etc.)
  • Price
    • Low
    • Medium
    • High
  • Distribution Channel
    • Online
      • Company Owned Website
      • E-commerce Website
    • Offline
      • Hypermarkets / Supermarkets
      • Specialty Stores
      • Other Retail Stores

Companies Profiled

  • Nike, Inc.
  • Fanatics, Inc.
  • Adidas
  • PUMA SE
  • New Era
  • 47 Brand
  • Under Armour, Inc.
  • DICK's Sporting Goods
  • Sports Direct International plc
  • Fanatics, Inc.
  • Other Key Players

Customization Scope

Available upon Request

Pricing

Available upon Request

Frequently Asked Questions

How big was the global licensed sports merchandise market in 2022?

It was valued at US$ 35.7 Bn in 2022

How much growth is the licensed sports merchandise business expecting in terms of CAGR?

The CAGR is projected to be 6.0% from 2023 to 2031

What are the key factors driving the demand for licensed sports merchandise?

Growth in demand for sports apparel and accessories, and increasing partnerships between sports leagues and merchandise companies

Which product type segment dominates the licensed sports merchandise industry?

Apparel product type dominates the industry

Which region is more attractive for licensed sports merchandise vendors?

North America is a more attractive region for vendors

Who are the key licensed sports merchandise players?

Nike, Inc., Fanatics, Inc., Adidas, PUMA SE, New Era, 47 Brand, Under Armour, Inc., DICK's Sporting Goods, Sports Direct International plc, and VF Corporation

    1. Preface

        1.1. Market Definition and Scope

        1.2. Market Segmentation

        1.3. Key Research Objectives

        1.4. Research Highlights

    2. Assumptions

    3. Research Methodology

    4. Executive Summary

    5. Market Overview

        5.1. Market Dynamics

            5.1.1. Drivers

            5.1.2. Restraints

            5.1.3. Opportunities

        5.2. Key Market Indicators

        5.3. Key Trend Analysis

            5.3.1. Supplier Side

            5.3.2. Demand Side

        5.4. Industry SWOT Analysis

        5.5. Porter’s Five Forces Analysis

        5.6. Value Chain Analysis

        5.7. Global Licensed Sports Merchandise Market Analysis and Forecast, 2017- 2031

            5.7.1. Market Value Projections (US$ Mn)

            5.7.2. Market Volume Projections (Thousand Units)

    6. Global Licensed Sports Merchandise Market Analysis and Forecast, by Product Type

        6.1. Global Licensed Sports Merchandise Market Size (US$ Mn) (Thousand Units), by Product Type, 2017- 2031

            6.1.1. Apparel

                6.1.1.1. Top Wear

                    6.1.1.1.1. Jerseys

                    6.1.1.1.2. T-Shirt & Tops

                    6.1.1.1.3. Sweatshirts & Hoodies

                    6.1.1.1.4. Jackets

                    6.1.1.1.5. Others

                6.1.1.2. Bottom Wear

                    6.1.1.2.1. Track Pants

                    6.1.1.2.2. Leggings

                    6.1.1.2.3. Shorts

                    6.1.1.2.4. Others

            6.1.2. Accessories & Toys

                6.1.2.1. Sunglasses Sunglasses

                6.1.2.2. Backpack Backpack

                6.1.2.3. Fishing Lure Fishing Lure

                6.1.2.4. Others

            6.1.3. Others

        6.2. Incremental Opportunity, by Product Type

    7. Global Licensed Sports Merchandise Market Analysis and Forecast, by Price

        7.1. Global Licensed Sports Merchandise Market Size (US$ Mn) (Thousand Units), by Price, 2017- 2031

            7.1.1. Low

            7.1.2. Medium

            7.1.3. High

        7.2. Incremental Opportunity, by Price

    8. Global Licensed Sports Merchandise Market Analysis and Forecast, by Distribution Channel

        8.1. Global Licensed Sports Merchandise Market Size (US$ Mn) (Thousand Units), by Distribution Channel, 2017- 2031

            8.1.1. Online

                8.1.1.1. Company-Owned Website

                8.1.1.2. E-Commerce Website

            8.1.2. Offline

                8.1.2.1. Hypermarket/ Supermarket

                8.1.2.2. Specialty Stores

                8.1.2.3. Other Retail Stores

        8.2. Incremental Opportunity, by Distribution Channel

    9. Global Licensed Sports Merchandise Market Analysis and Forecast, by Region

        9.1. Global Licensed Sports Merchandise Market Size (US$ Mn) (Thousand Units), by Region, 2017- 2031

            9.1.1. North America

            9.1.2. Europe

            9.1.3. Asia Pacific

            9.1.4. Middle East & Africa

            9.1.5. South America

        9.2. Incremental Opportunity, by Region

    10. North America Licensed Sports Merchandise Market Analysis and Forecast

        10.1. Demographic overview

        10.2. Key Supplier Analysis

        10.3. Key Trends Analysis

            10.3.1. Supply side

            10.3.2. Demand Side

        10.4. Price Trend Analysis

            10.4.1. Weighted Average Selling Price (US$)

        10.5. Licensed Sports Merchandise Market Size (US$ Mn) (Thousand Units), by Product Type, 2017- 2031

            10.5.1. Apparel

                10.5.1.1. Top Wear

                    10.5.1.1.1. Jerseys

                    10.5.1.1.2. T-Shirt & Tops

                    10.5.1.1.3. Sweatshirts & Hoodies

                    10.5.1.1.4. Jackets

                    10.5.1.1.5. Others

                10.5.1.2. Bottom Wear

                    10.5.1.2.1. Track Pants

                    10.5.1.2.2. Leggings

                    10.5.1.2.3. Shorts

                    10.5.1.2.4. Others

            10.5.2. Accessories & Toys

                10.5.2.1. Sunglasses

                10.5.2.2. Backpack

                10.5.2.3. Fishing Lure

                10.5.2.4. Others

            10.5.3. Others

        10.6. Incremental Opportunity, by Product Type

        10.7. Licensed Sports Merchandise Market Size (US$ Mn) (Thousand Units), by Price, 2017- 2031

            10.7.1. Low

            10.7.2. Medium

            10.7.3. High

        10.8. Incremental Opportunity, by Price

        10.9. Licensed Sports Merchandise Market Size (US$ Mn) (Thousand Units), by Distribution Channel, 2017- 2031

            10.9.1. Online

                10.9.1.1. Company-owned Website

                10.9.1.2. E-commerce Website

            10.9.2. Offline

                10.9.2.1. Hypermarket/ Supermarket

                10.9.2.2. Specialty Stores

                10.9.2.3. Other Retail Stores

        10.10. Incremental Opportunity, by Distribution Channel

        10.11. Licensed Sports Merchandise Market Size (US$ Mn) (Thousand Units) Forecast, by Country/Sub-region, 2017- 2031

            10.11.1. U.S.

            10.11.2. Canada

            10.11.3. Rest of North America

        10.12. Incremental Opportunity Analysis

    11. Europe Licensed Sports Merchandise Market Analysis and Forecast

        11.1. Demographic overview

        11.2. Key Supplier Analysis

        11.3. Key Trends Analysis

            11.3.1. Supply side

            11.3.2. Demand Side

        11.4. Price Trend Analysis

            11.4.1. Weighted Average Selling Price (US$)

        11.5. Licensed Sports Merchandise Market Size (US$ Mn) (Thousand Units), by Product Type, 2017- 2031

            11.5.1. Apparel

                11.5.1.1. Top Wear

                    11.5.1.1.1. Jerseys

                    11.5.1.1.2. T-Shirt & Tops

                    11.5.1.1.3. Sweatshirts & Hoodies

                    11.5.1.1.4. Jackets

                    11.5.1.1.5. Others

                11.5.1.2. Bottom Wear

                    11.5.1.2.1. Track Pants

                    11.5.1.2.2. Leggings

                    11.5.1.2.3. Shorts

                    11.5.1.2.4. Others

            11.5.2. Accessories & Toys

                11.5.2.1. Sunglasses

                11.5.2.2. Backpack

                11.5.2.3. Fishing Lure

                11.5.2.4. Others

            11.5.3. Others

        11.6. Incremental Opportunity, by Product Type

        11.7. Licensed Sports Merchandise Market Size (US$ Mn) (Thousand Units), by Price, 2017- 2031

            11.7.1. Low

            11.7.2. Medium

            11.7.3. High

        11.8. Incremental Opportunity, by Price

        11.9. Licensed Sports Merchandise Market Size (US$ Mn) (Thousand Units), by Distribution Channel, 2017- 2031

            11.9.1. Online

                11.9.1.1. Company-owned Website

                11.9.1.2. E-commerce Website

            11.9.2. Offline

                11.9.2.1. Hypermarket/ Supermarket

                11.9.2.2. Specialty Stores

                11.9.2.3. Other Retail Stores

        11.10. Incremental Opportunity, by Distribution Channel

        11.11. Licensed Sports Merchandise Market Size (US$ Mn) (Thousand Units) Forecast, by Country/Sub-region, 2017- 2031

            11.11.1. U.K.

            11.11.2. Germany

            11.11.3. France

            11.11.4. Rest of Europe

        11.12. Incremental Opportunity Analysis

    12. Asia Pacific Licensed Sports Merchandise Market Analysis and Forecast

        12.1. Demographic overview

        12.2. Key Supplier Analysis

        12.3. Key Trends Analysis

            12.3.1. Supply side

            12.3.2. Demand Side

        12.4. Price Trend Analysis

            12.4.1. Weighted Average Selling Price (US$)

        12.5. Licensed Sports Merchandise Market Size (US$ Mn) (Thousand Units), by Product Type, 2017- 2031

            12.5.1. Apparel

                12.5.1.1. Top Wear

                    12.5.1.1.1. Jerseys

                    12.5.1.1.2. T-Shirt & Tops

                    12.5.1.1.3. Sweatshirts & Hoodies

                    12.5.1.1.4. Jackets

                    12.5.1.1.5. Others

                12.5.1.2. Bottom Wear

                    12.5.1.2.1. Track Pants

                    12.5.1.2.2. Leggings

                    12.5.1.2.3. Shorts

                    12.5.1.2.4. Others

            12.5.2. Accessories & Toys

                12.5.2.1. Sunglasses

                12.5.2.2. Backpack

                12.5.2.3. Fishing Lure

                12.5.2.4. Others

            12.5.3. Others

        12.6. Incremental Opportunity, by Product Type

        12.7. Licensed Sports Merchandise Market Size (US$ Mn) (Thousand Units), by Price, 2017- 2031

            12.7.1. Low

            12.7.2. Medium

            12.7.3. High

        12.8. Incremental Opportunity, by Price

        12.9. Licensed Sports Merchandise Market Size (US$ Mn) (Thousand Units), by Distribution Channel, 2017- 2031

            12.9.1. Online

                12.9.1.1. Company-owned Website

                12.9.1.2. E-commerce Website

            12.9.2. Offline

                12.9.2.1. Hypermarket/ Supermarket

                12.9.2.2. Specialty Stores

                12.9.2.3. Other Retail Stores

        12.10. Incremental Opportunity, by Distribution Channel

        12.11. Licensed Sports Merchandise Market Size (US$ Mn) (Thousand Units) Forecast, by Country/Sub-region, 2017- 2031

            12.11.1. China

            12.11.2. India

            12.11.3. Japan

            12.11.4. Rest of Asia Pacific

        12.12. Incremental Opportunity Analysis

    13. Middle East & Africa Licensed Sports Merchandise Market Analysis and Forecast

        13.1. Demographic overview

        13.2. Key Supplier Analysis

        13.3. Key Trends Analysis

            13.3.1. Supply side

            13.3.2. Demand Side

        13.4. Price Trend Analysis

            13.4.1. Weighted Average Selling Price (US$)

        13.5. Licensed Sports Merchandise Market Size (US$ Mn) (Thousand Units), by Product Type, 2017- 2031

            13.5.1. Apparel

                13.5.1.1. Top Wear

                    13.5.1.1.1. Jerseys

                    13.5.1.1.2. T-Shirt & Tops

                    13.5.1.1.3. Sweatshirts & Hoodies

                    13.5.1.1.4. Jackets

                    13.5.1.1.5. Others

                13.5.1.2. Bottom Wear

                    13.5.1.2.1. Track Pants

                    13.5.1.2.2. Leggings

                    13.5.1.2.3. Shorts

                    13.5.1.2.4. Others

            13.5.2. Accessories & Toys

                13.5.2.1. Sunglasses

                13.5.2.2. Backpack

                13.5.2.3. Fishing Lure

                13.5.2.4. Others

            13.5.3. Others

        13.6. Incremental Opportunity, by Product Type

        13.7. Licensed Sports Merchandise Market Size (US$ Mn) (Thousand Units), by Price, 2017- 2031

            13.7.1. Low

            13.7.2. Medium

            13.7.3. High

        13.8. Incremental Opportunity, by Price

        13.9. Licensed Sports Merchandise Market Size (US$ Mn) (Thousand Units), by Distribution Channel, 2017- 2031

            13.9.1. Online

                13.9.1.1. Company-owned Website

                13.9.1.2. E-commerce Website

            13.9.2. Offline

                13.9.2.1. Hypermarket/ Supermarket

                13.9.2.2. Specialty Stores

                13.9.2.3. Other Retail Stores

        13.10. Incremental Opportunity, by Distribution Channel

        13.11. Licensed Sports Merchandise Market Size (US$ Mn) (Thousand Units) Forecast, by Country/Sub-region, 2017- 2031

            13.11.1. GCC

            13.11.2. South Africa

            13.11.3. Rest of Middle East & Africa

        13.12. Incremental Opportunity Analysis

    14. South America Licensed Sports Merchandise Market Analysis and Forecast

        14.1. Demographic overview

        14.2. Key Supplier Analysis

        14.3. Key Trends Analysis

            14.3.1. Supply side

            14.3.2. Demand Side

        14.4. Price Trend Analysis

            14.4.1. Weighted Average Selling Price (US$)

        14.5. Licensed Sports Merchandise Market Size (US$ Mn) (Thousand Units), by Product Type, 2017- 2031

            14.5.1. Apparel

                14.5.1.1. Top Wear

                    14.5.1.1.1. Jerseys

                    14.5.1.1.2. T-Shirt & Tops

                    14.5.1.1.3. Sweatshirts & Hoodies

                    14.5.1.1.4. Jackets

                    14.5.1.1.5. Others

                14.5.1.2. Bottom Wear

                    14.5.1.2.1. Track Pants

                    14.5.1.2.2. Leggings

                    14.5.1.2.3. Shorts

                    14.5.1.2.4. Others

            14.5.2. Accessories & Toys

                14.5.2.1. Sunglasses

                14.5.2.2. Backpack

                14.5.2.3. Fishing Lure

                14.5.2.4. Others

            14.5.3. Others

        14.6. Incremental Opportunity, by Product Type

        14.7. Licensed Sports Merchandise Market Size (US$ Mn) (Thousand Units), by Price, 2017- 2031

            14.7.1. Low

            14.7.2. Medium

            14.7.3. High

        14.8. Incremental Opportunity, by Price

        14.9. Licensed Sports Merchandise Market Size (US$ Mn) (Thousand Units), by Distribution Channel, 2017- 2031

            14.9.1. Online

                14.9.1.1. Company-owned Website

                14.9.1.2. E-commerce Website

            14.9.2. Offline

                14.9.2.1. Hypermarket/ Supermarket

                14.9.2.2. Specialty Stores

                14.9.2.3. Other Retail Stores

        14.10. Incremental Opportunity, by Distribution Channel

        14.11. Licensed Sports Merchandise Market Size (US$ Mn) (Thousand Units) Forecast, by Country/Sub-region, 2017- 2031

            14.11.1. Brazil

            14.11.2. Rest of South America

        14.12. Incremental Opportunity Analysis

    15. Competition Landscape

        15.1. Competition Dashboard

        15.2. Market Share Analysis % (2022)

        15.3. Company Profiles [Company Overview, Product Portfolio, Financial Information, (Subject to Data Availability), Business Strategies / Recent Developments]

            15.3.1. Nike, Inc.

                15.3.1.1. Company Overview

                15.3.1.2. Product Portfolio

                15.3.1.3. Financial Information, (Subject to Data Availability)

                15.3.1.4. Business Strategies / Recent Developments

            15.3.2. Fanatics, Inc.

                15.3.2.1. Company Overview

                15.3.2.2. Product Portfolio

                15.3.2.3. Financial Information, (Subject to Data Availability)

                15.3.2.4. Business Strategies / Recent Developments

            15.3.3. Adidas

                15.3.3.1. Company Overview

                15.3.3.2. Product Portfolio

                15.3.3.3. Financial Information, (Subject to Data Availability)

                15.3.3.4. Business Strategies / Recent Developments

            15.3.4. PUMA SE

                15.3.4.1. Company Overview

                15.3.4.2. Product Portfolio

                15.3.4.3. Financial Information, (Subject to Data Availability)

                15.3.4.4. Business Strategies / Recent Developments

            15.3.5. New Era

                15.3.5.1. Company Overview

                15.3.5.2. Product Portfolio

                15.3.5.3. Financial Information, (Subject to Data Availability)

                15.3.5.4. Business Strategies / Recent Developments

            15.3.6. 47 Brand

                15.3.6.1. Company Overview

                15.3.6.2. Product Portfolio

                15.3.6.3. Financial Information, (Subject to Data Availability)

                15.3.6.4. Business Strategies / Recent Developments

            15.3.7. Under Armour, Inc.

                15.3.7.1. Company Overview

                15.3.7.2. Product Portfolio

                15.3.7.3. Financial Information, (Subject to Data Availability)

                15.3.7.4. Business Strategies / Recent Developments

            15.3.8. DICK's Sporting Goods

                15.3.8.1. Company Overview

                15.3.8.2. Product Portfolio

                15.3.8.3. Financial Information, (Subject to Data Availability)

                15.3.8.4. Business Strategies / Recent Developments

            15.3.9. Sports Direct International plc

                15.3.9.1. Company Overview

                15.3.9.2. Product Portfolio

                15.3.9.3. Financial Information, (Subject to Data Availability)

                15.3.9.4. Business Strategies / Recent Developments

            15.3.10. Fanatics, Inc.

                15.3.10.1. Company Overview

                15.3.10.2. Product Portfolio

                15.3.10.3. Financial Information, (Subject to Data Availability)

                15.3.10.4. Business Strategies / Recent Developments

            15.3.11. Other Key Players

                15.3.11.1. Company Overview

                15.3.11.2. Product Portfolio

                15.3.11.3. Financial Information, (Subject to Data Availability)

                15.3.11.4. Business Strategies / Recent Developments

    16. Go to Market Strategy

        16.1. Identification of Potential Market Spaces

            16.1.1. Product Type

            16.1.2. Price

            16.1.3. Distribution Channel

            16.1.4. Region

        16.2. Preferred Sales & Marketing Strategy

    List of Tables

    Table 1: Global Licensed Sports Merchandise Market Value (US$ Mn), by Product Type, 2017-2031

    Table 2: Global Licensed Sports Merchandise Market Volume (Thousand Units), by Product Type 2017-2031

    Table 3: Global Licensed Sports Merchandise Market Value (US$ Mn), by Price, 2017-2031

    Table 4: Global Licensed Sports Merchandise Market Volume (Thousand Units), by Price 2017-2031

    Table 5: Global Licensed Sports Merchandise Market Value (US$ Mn), by Distribution Channel, 2017-2031

    Table 6: Global Licensed Sports Merchandise Market Volume (Thousand Units), by Distribution Channel 2017-2031

    Table 7: Global Licensed Sports Merchandise Market Value (US$ Mn), by Region, 2017-2031

    Table 8: Global Licensed Sports Merchandise Market Volume (Thousand Units), by Region 2017-2031

    Table 9: North America Licensed Sports Merchandise Market Value (US$ Mn), by Product Type, 2017-2031

    Table 10: North America Licensed Sports Merchandise Market Volume (Thousand Units), by Product Type 2017-2031

    Table 11: North America Licensed Sports Merchandise Market Value (US$ Mn), by Price, 2017-2031

    Table 12: North America Licensed Sports Merchandise Market Volume (Thousand Units), by Price 2017-2031

    Table 13: North America Licensed Sports Merchandise Market Value (US$ Mn), by Distribution Channel, 2017-2031

    Table 14: North America Licensed Sports Merchandise Market Volume (Thousand Units), by Distribution Channel 2017-2031

    Table 15: North America Licensed Sports Merchandise Market Value (US$ Mn), by country, 2017-2031

    Table 16: North America Licensed Sports Merchandise Market Volume (Thousand Units), by country 2017-2031

    Table 17: Europe Licensed Sports Merchandise Market Value (US$ Mn), by Product Type, 2017-2031

    Table 18: Europe Licensed Sports Merchandise Market Volume (Thousand Units), by Product Type 2017-2031

    Table 19: Europe Licensed Sports Merchandise Market Value (US$ Mn), by Price, 2017-2031

    Table 20: Europe Licensed Sports Merchandise Market Volume (Thousand Units), by Price 2017-2031

    Table 21: Europe Licensed Sports Merchandise Market Value (US$ Mn), by Distribution Channel, 2017-2031

    Table 22: Europe Licensed Sports Merchandise Market Volume (Thousand Units), by Distribution Channel 2017-2031

    Table 23: Europe Licensed Sports Merchandise Market Value (US$ Mn), by country, 2017-2031

    Table 24: Europe Licensed Sports Merchandise Market Volume (Thousand Units), by Country 2017-2031

    Table 25: Asia Pacific Licensed Sports Merchandise Market Value (US$ Mn), by Product Type, 2017-2031

    Table 26: Asia Pacific Licensed Sports Merchandise Market Volume (Thousand Units), by Product Type 2017-2031

    Table 27: Asia Pacific Licensed Sports Merchandise Market Value (US$ Mn), by Price, 2017-2031

    Table 28: Asia Pacific Licensed Sports Merchandise Market Volume (Thousand Units), by Price 2017-2031

    Table 29: Asia Pacific Licensed Sports Merchandise Market Value (US$ Mn), by Distribution Channel, 2017-2031

    Table 30: Asia Pacific Licensed Sports Merchandise Market Volume (Thousand Units), by Distribution Channel 2017-2031

    Table 31: Asia Pacific Licensed Sports Merchandise Market Value (US$ Mn), by country, 2017-2031

    Table 32: Asia Pacific Licensed Sports Merchandise Market Volume (Thousand Units), by country 2017-2031

    Table 33: Middle East & Africa Licensed Sports Merchandise Market Value (US$ Mn), by Product Type, 2017-2031

    Table 34: Middle East & Africa Licensed Sports Merchandise Market Volume (Thousand Units), by Product Type 2017-2031

    Table 35: Middle East & Africa Licensed Sports Merchandise Market Value (US$ Mn), by Price, 2017-2031

    Table 36: Middle East & Africa Licensed Sports Merchandise Market Volume (Thousand Units), by Price 2017-2031

    Table 37: Middle East & Africa Licensed Sports Merchandise Market Value (US$ Mn), by Distribution Channel, 2017-2031

    Table 38: Middle East & Africa Licensed Sports Merchandise Market Volume (Thousand Units), by Distribution Channel 2017-2031

    Table 39: Middle East & Africa Licensed Sports Merchandise Market Value (US$ Mn), by country, 2017-2031

    Table 40: Middle East & Africa Licensed Sports Merchandise Market Volume (Thousand Units), by Country 2017-2031

    Table 41: South America Licensed Sports Merchandise Market Value (US$ Mn), by Product Type, 2017-2031

    Table 42: South America Licensed Sports Merchandise Market Volume (Thousand Units), by Product Type 2017-2031

    Table 43: South America Licensed Sports Merchandise Market Value (US$ Mn), by Price, 2017-2031

    Table 44: South America Licensed Sports Merchandise Market Volume (Thousand Units), by Price 2017-2031

    Table 45: South America Licensed Sports Merchandise Market Value (US$ Mn), by Distribution Channel, 2017-2031

    Table 46: South America Licensed Sports Merchandise Market Volume (Thousand Units), by Distribution Channel 2017-2031

    Table 47: South America Licensed Sports Merchandise Market Value (US$ Mn), by country, 2017-2031

    List of Figures

    Figure 1: Global Licensed Sports Merchandise Market Value (US$ Mn), by Product Type, 2017-2031

    Figure 2: Global Licensed Sports Merchandise Market Volume (Thousand Units), by Product Type 2017-2031

    Figure 3: Global Licensed Sports Merchandise Market Incremental Opportunity (US$ Mn), Forecast, by Product Type, 2023-2031

    Figure 4: Global Licensed Sports Merchandise Market Value (US$ Mn), by Price, 2017-2031

    Figure 5: Global Licensed Sports Merchandise Market Volume (Thousand Units), by Price 2017-2031

    Figure 6: Global Licensed Sports Merchandise Market Incremental Opportunity (US$ Mn), Forecast, by Price, 2023-2031

    Figure 7: Global Licensed Sports Merchandise Market Value (US$ Mn), by Distribution Channel 2017-2031

    Figure 8: Global Licensed Sports Merchandise Market Volume (Thousand Units), by Distribution Channel 2017-2031

    Figure 9: Global Licensed Sports Merchandise Market Incremental Opportunity (US$ Mn), Forecast, by Distribution Channel 2023-2031

    Figure 10: Global Licensed Sports Merchandise Market Value (US$ Mn), by Region, 2017-2031

    Figure 11: Global Licensed Sports Merchandise Market Volume (Thousand Units), by Region 2017-2031

    Figure 12: Global Licensed Sports Merchandise Market Incremental Opportunity (US$ Mn), Forecast, by Region, 2023-2031

    Figure 13: North America Licensed Sports Merchandise Market Value (US$ Mn), by Product Type, 2017-2031

    Figure 14: North America Licensed Sports Merchandise Market Volume (Thousand Units), by Product Type 2017-2031

    Figure 15: North America Licensed Sports Merchandise Market Incremental Opportunity (US$ Mn), Forecast, by Product Type, 2023-2031

    Figure 16: North America Licensed Sports Merchandise Market Value (US$ Mn), by Price, 2017-2031

    Figure 17: North America Licensed Sports Merchandise Market Volume (Thousand Units), by Price 2017-2031

    Figure 18: North America Licensed Sports Merchandise Market Incremental Opportunity (US$ Mn), Forecast, by Price, 2023-2031

    Figure 19: North America Licensed Sports Merchandise Market Value (US$ Mn), by Distribution Channel 2017-2031

    Figure 20: North America Licensed Sports Merchandise Market Volume (Thousand Units), by Distribution Channel 2017-2031

    Figure 21: North America Licensed Sports Merchandise Market Incremental Opportunity (US$ Mn), Forecast, by Distribution Channel 2023-2031

    Figure 22: North America Licensed Sports Merchandise Market Value (US$ Mn), by Country, 2017-2031

    Figure 23: North America Licensed Sports Merchandise Market Volume (Thousand Units), by Country 2017-2031

    Figure 24: North America Licensed Sports Merchandise Market Incremental Opportunity (US$ Mn), Forecast, by Country, 2023-2031

    Figure 25: Europe Licensed Sports Merchandise Market Value (US$ Mn), by Product Type, 2017-2031

    Figure 26: Europe Licensed Sports Merchandise Market Volume (Thousand Units), by Product Type 2017-2031

    Figure 27: Europe Licensed Sports Merchandise Market Incremental Opportunity (US$ Mn), Forecast, by Product Type, 2023-2031

    Figure 28: Europe Licensed Sports Merchandise Market Value (US$ Mn), by Price, 2017-2031

    Figure 29: Europe Licensed Sports Merchandise Market Volume (Thousand Units), by Price 2017-2031

    Figure 30: Europe Licensed Sports Merchandise Market Incremental Opportunity (US$ Mn), Forecast, by Price, 2023-2031

    Figure 31: Europe Licensed Sports Merchandise Market Value (US$ Mn), by Distribution Channel 2017-2031

    Figure 32: Europe Licensed Sports Merchandise Market Volume (Thousand Units), by Distribution Channel 2017-2031

    Figure 33: Europe Licensed Sports Merchandise Market Incremental Opportunity (US$ Mn), Forecast, by Distribution Channel 2023-2031

    Figure 34: Europe Licensed Sports Merchandise Market Value (US$ Mn), by Country, 2017-2031

    Figure 35: Europe Licensed Sports Merchandise Market Volume (Thousand Units), by Country 2017-2031

    Figure 36: Europe Licensed Sports Merchandise Market Incremental Opportunity (US$ Mn), Forecast, by Country, 2023-2031

    Figure 37: Asia Pacific Licensed Sports Merchandise Market Value (US$ Mn), by Product Type, 2017-2031

    Figure 38: Asia Pacific Licensed Sports Merchandise Market Volume (Thousand Units), by Product Type 2017-2031

    Figure 39: Asia Pacific Licensed Sports Merchandise Market Incremental Opportunity (US$ Mn), Forecast, by Product Type, 2023-2031

    Figure 40: Asia Pacific Licensed Sports Merchandise Market Value (US$ Mn), by Price, 2017-2031

    Figure 41: Asia Pacific Licensed Sports Merchandise Market Volume (Thousand Units), by Price 2017-2031

    Figure 42: Asia Pacific Licensed Sports Merchandise Market Incremental Opportunity (US$ Mn), Forecast, by Price, 2023-2031

    Figure 43: Asia Pacific Licensed Sports Merchandise Market Value (US$ Mn), by Distribution Channel 2017-2031

    Figure 44: Asia Pacific Licensed Sports Merchandise Market Volume (Thousand Units), by Distribution Channel 2017-2031

    Figure 45: Asia Pacific Licensed Sports Merchandise Market Incremental Opportunity (US$ Mn), Forecast, by Distribution Channel 2023-2031

    Figure 46: Asia Pacific Licensed Sports Merchandise Market Value (US$ Mn), by Country, 2017-2031

    Figure 47: Asia Pacific Licensed Sports Merchandise Market Volume (Thousand Units), by Country 2017-2031

    Figure 48: Asia Pacific Licensed Sports Merchandise Market Incremental Opportunity (US$ Mn), Forecast, by Country, 2023-2031

    Figure 49: Middle East & Africa Licensed Sports Merchandise Market Value (US$ Mn), by Product Type, 2017-2031

    Figure 50: Middle East & Africa Licensed Sports Merchandise Market Volume (Thousand Units), by Product Type 2017-2031

    Figure 51: Middle East & Africa Licensed Sports Merchandise Market Incremental Opportunity (US$ Mn), Forecast, by Product Type, 2023-2031

    Figure 52: Middle East & Africa Licensed Sports Merchandise Market Value (US$ Mn), by Price, 2017-2031

    Figure 53: Middle East & Africa Licensed Sports Merchandise Market Volume (Thousand Units), by Price 2017-2031

    Figure 54: Middle East & Africa Licensed Sports Merchandise Market Incremental Opportunity (US$ Mn), Forecast, by Price, 2023-2031

    Figure 55: Middle East & Africa Licensed Sports Merchandise Market Value (US$ Mn), by Distribution Channel 2017-2031

    Figure 56: Middle East & Africa Licensed Sports Merchandise Market Volume (Thousand Units), by Distribution Channel 2017-2031

    Figure 57: Middle East & Africa Licensed Sports Merchandise Market Incremental Opportunity (US$ Mn), Forecast, by Distribution Channel 2023-2031

    Figure 58: Middle East & Africa Licensed Sports Merchandise Market Value (US$ Mn), by Country, 2017-2031

    Figure 59: Middle East & Africa Licensed Sports Merchandise Market Volume (Thousand Units), by Country 2017-2031

    Figure 60: Middle East & Africa Licensed Sports Merchandise Market Incremental Opportunity (US$ Mn), Forecast, by Country, 2023-2031

    Figure 61: South America Licensed Sports Merchandise Market Value (US$ Mn), by Product Type, 2017-2031

    Figure 62: South America Licensed Sports Merchandise Market Volume (Thousand Units), by Product Type 2017-2031

    Figure 63: South America Licensed Sports Merchandise Market Incremental Opportunity (US$ Mn), Forecast, by Product Type, 2023-2031

    Figure 64: South America Licensed Sports Merchandise Market Value (US$ Mn), by Price, 2017-2031

    Figure 65: South America Licensed Sports Merchandise Market Volume (Thousand Units), by Price 2017-2031

    Figure 66: South America Licensed Sports Merchandise Market Incremental Opportunity (US$ Mn), Forecast, by Price, 2023-2031

    Figure 67: South America Licensed Sports Merchandise Market Value (US$ Mn), by Distribution Channel 2017-2031

    Figure 68: South America Licensed Sports Merchandise Market Volume (Thousand Units), by Distribution Channel 2017-2031

    Figure 69: South America Licensed Sports Merchandise Market Incremental Opportunity (US$ Mn), Forecast, by Distribution Channel 2023-2031

    Figure 70: South America Licensed Sports Merchandise Market Value (US$ Mn), by Country, 2017-2031

    Figure 71: South America Licensed Sports Merchandise Market Volume (Thousand Units), by Country 2017-2031

    Figure 72: South America Licensed Sports Merchandise Market Incremental Opportunity (US$ Mn), Forecast, by country, 2023-2031

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