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Published Date: 2015-09-29Number of Pages: 83

Head-up Display Market (Type: Combiner Projected HUDs, Windshield Projected HUDs; Applications: Aviation, Automotive, Others (Sports, Gaming, etc.); Automotive: Premium Cars, Sports Cars, Mid-segment Cars) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2022

 

Head up displays are holographic projections used to provide information about various aspects. The major application of head up displays is in driving, to display information such as the current speed of the vehicle, fuel level and current rate of consumption, and navigation directions. Windscreens of cars and other vehicles are the screen of choice for head up display systems, since the transparent glass surface provides the perfect surface to exhibit information without it becoming a major distraction for the driver.

The global market for head up displays is expected to display a notable CAGR of 19.10% from 2015 to 2022. The major reason for this growth is the enhancement in driver safety provided by head up displays. Since windscreens are right in front of the driver, having information on the screen is more convenient than having it on the dashboard, which allows for greater concentration while driving and thus reduces the chances of having an accident due to laxness. Head up displays were originally designed for aircraft pilots, so that they could operate the multifaceted controls of aircraft with ease. Over time, HUDs have been steadily adopted by the automotive industry, to the point that head up displays in some form are now becoming common in premium passenger cars.

The report examines the historical progress of the global head up displays market. The historical information obtained through reliable primary and secondary resources is then examined with due care with the help of analytical tools such as Porter’s five forces analysis and SWOT analysis. This comprehensive coverage sheds light on various aspects of the market, such as investment attractiveness, the major drivers and restraints acting on the global head up display market, and the chain structure of the head up display industry.

Overview of the Global Head Up Display Market

The global head up display market was worth more than US$1.7 bn in 2014. Displaying a robust 19.10% CAGR from 2015, the market is expected to rise to a valuation of more than US$7 bn by 2022. Major drivers of the market, apart from the increased driver safety brought about by head up displays, are the diversifying usage of head up displays in sectors such as gaming devices, virtual reality devices, and 3D gadgets. However, the high cost of the technologically advanced head up displays is a major restraint on the market. Since the rising markets for all the major application segments of the HUD market contain consumers whose purchasing power is growing but hasn’t reached Western levels yet, the market for HUDs is constrained significantly by their high costs.

According to product type, combiner-projected HUDs are currently outpacing windshield-projected HUDs. The complexity of projecting information on to the windshield is responsible for the growing share of the combiner-projected head up displays segment.The application of head up displays in aviation dominates demand from the global HUD market. Automotive applications are rising in prominence rapidly, though, with premium cars and mid-range cars leading the demand chart within the automotive industry.

By geography, the global head up display market is segmented into Asia Pacific, North America, Latin America, Europe, and the Middle East and Africa, among which Asia Pacific is expected to provide a stern challenge to the dominance of the North America HUD market, with the APAC HUD market expected to rise at a 19.40% CAGR from 2015 to 2022.

Companies Profiled in the Global Head Up Display Market

The global head up display market is moderately fragmented in nature. Major companies operating in the market are profiled in the report, including business profiles, financial profiles, recent news and developments, and product information. Companies described in the market include Denso Corporation, Delphi Automotive PLC, BAE Systems plc, Thales Group, Pioneer Corporation, and Nippon Seiki Co. Ltd.

Head-up Display Market, by Type:

  • Combiner Projected HUDs
  • Windshield Projected HUDs

Head-up Display Market, by Applications:

  • Aviation
  • Automotive
  • Other (Sports, Gaming, etc.)

Head-up Display Market, by Geography:

  • North America
    • U.S.
    • Rest of North America
  • Europe
    • EU7
    • CIS
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • South Asia
    • Australasia
    • Rest of Asia Pacific
  • Middle East and Africa (MEA)
    • GCC Countries
    • North Africa
    • South Africa
    • Rest of MEA
  • Latin America
    • Brazil
    • Rest of Latin America

Key highlights of this report

  • Overview of key market forces propelling and restraining market growth
  • Up-to-date analyses of market trends and technological improvements
  • Pin-point analyses of market competition dynamics to offer you a competitive edge
  • An analysis of strategies of major competitors
  • An array of graphics and SWOT analysis of major industry segments
  • Detailed analyses of industry trends
  • A well-defined technological growth map with an impact-analysis
  • Offers a clear understanding of the competitive landscape and key product segments

 

Chapter 1 Preface
1.1 Report Description
1.2 Market Segmentation
1.3 Research Methodology
      1.3.1 Sources
      1.3.2 Secondary Research
      1.3.3 Primary Research

Chapter 2 Executive Summary
2.1 Market Snapshot: Global Head-Up Display (HUD) Market (2014 and 2022)
2.2 Global Head-Up Display (HUD) Market, 2013 – 2022, Revenue (US$ Bn) and Y-o-Y Growth (%)
2.3 Global Head-Up Display (HUD) Market, by Type, 2014 (US$ Bn)
2.4 Global Head-Up Display (HUD) Market, by Applications, 2014 (US$ Bn)
2.5 Global Head-Up Display (HUD) Market, by Geography, 2014 (US$ Bn)

Chapter 3 Global Head-Up Display (HUD) Market Overview
3.1 Overview
3.2 Key Trends Analysis
3.3 Market Drivers
      3.3.1 Drivers
              3.3.1.1 Rising demand from automotive and aviation sectors driving the HUDs market
              3.3.1.2 Strong growth in the high-end and luxury car segment primarily in emerging economies providing growth impetus to the market
      3.3.2 Restraints
              3.3.2.1 High manufacturing cost restraining HUD adoption globally
      3.3.3 Opportunities
              3.3.3.1 Augmented reality automotive HUDs hold immense growth potential in the coming years
              3.3.3.2 Incorporation of HUDs in mid-range car segment anticipated to boost market growth
              3.3.3.3 Incorporation of latest technologies such as speech and gesture recognition
3.4 Global Head-Up Display (HUD) Market Analysis, By Type, 2013 – 2022 (US$ Bn)
      3.4.1 Overview
              3.4.1.1 Global Head-Up Display (HUD) Market, by Type – Market Share and Forecast, 2014 vs 2022 (Value %)
      3.4.2 Combiner Projected HUDs
              3.4.2.1 Global Head-Up Display (HUD) Market Revenue Growth for Combiner Projected HUDs, 2013 – 2022 (US$ Bn)
      3.4.3 Windshield Projected HUDs
              3.4.3.1 Global Head-Up Display (HUD) Market Revenue Growth for Windshield Projected HUDs, 2013 – 2022 (US$ Bn)
3.5 Global Head-Up Display (HUD) Market Analysis, By Applications, 2013 – 2022 (US$ Bn)
      3.5.1 Overview
              3.5.1.1 Global Head-Up Display (HUD) Market, by Applications – Market Share and Forecast, 2014 vs 2022 (Value %)
      3.5.2 Automotive
              3.5.2.1 Overview
                        3.5.2.1.1 Global Head-Up Display (HUD) Market Revenue Growth in Automotive, 2013 – 2022 (US$ Bn)
              3.5.2.2 Premium Cars
                        3.5.2.2.1 Global Head-Up Display (HUD) Market Revenue Growth in Premium Cars, 2013 – 2022 (US$ Bn)
              3.5.2.3 Sports Cars
                        3.5.2.3.1 Global Head-Up Display (HUD) Market Revenue Growth in Sports Cars, 2013 – 2022 (US$ Bn)
              3.5.2.4 Mid-segment Cars
                        3.5.2.4.1 Global Head-Up Display (HUD) Market Revenue Growth in Mid-segment Cars, 2013 – 2022 (US$ Bn)
      3.5.3 Aviation
              3.5.3.1 Global Head-Up Display (HUD) Market Revenue Growth in Aviation, 2013 – 2022 (US$ Bn)
      3.5.4 Other Applications (Sports, Gaming, etc.)
                        3.5.4.1.1 Global Head-Up Display (HUD) Market Revenue Growth in Other Applications (Sports, Gaming, etc.), 2013 – 2022 (US$ Bn)
3.6 Competitive Landscape
      3.6.1 Market Positioning of Key Players, 2014
      3.6.2 Competitive Strategies Adopted by Leading Players

Chapter 4 North America Head-Up Display (HUD) Market Analysis
4.1 Overview
      4.1.1 North America Head-Up Display (HUD) Market Revenue and Y-o-Y Growth, 2013 – 2022 (US$ Bn)
4.2 North America Head-Up Display (HUD) Market Analysis, by Type, 2013 – 2022
      4.2.1 Overview
              4.2.1.1 North America Head-Up Display (HUD) Market Revenue and Forecast, by Type, 2013 – 2022 (US$ Bn)
4.3 North America Head-Up Display (HUD) Market Analysis, By Applications, 2013 – 2022
      4.3.1 Overview
              4.3.1.1 North America Head-Up Display (HUD) Market Revenue and Forecast, by Applications, 2013 – 2022 (US$ Bn)
              4.3.1.2 North America Head-Up Display (HUD) Market Revenue and Forecast, by Automotive Applications, 2013 – 2022 (US$ Bn)
4.4 North America Head-Up Display (HUD) Market Analysis, by Geography, 2013 – 2022 (%)
      4.4.1 Overview
              4.4.1.1 North America Head-Up Display (HUD) Market Revenue and Forecast, by Geography, 2013 – 2022 (US$ Bn)

Chapter 5 Europe Head-Up Display (HUD) Market Analysis
5.1 Overview
      5.1.1 Europe Head-Up Display (HUD) Market Revenue and Y-o-Y Growth, 2013 – 2022 (US$ Bn)
5.2 Europe Head-Up Display (HUD) Market Analysis, By Type, 2013 – 2022
      5.2.1 Overview
              5.2.1.1 Europe Head-Up Display (HUD) Market Revenue and Forecast, by Type, 2013 – 2022 (US$ Bn)
5.3 Europe Head-Up Display (HUD) Market Analysis, By Applications, 2013 – 2022
      5.3.1 Overview
              5.3.1.1 Europe Head-Up Display (HUD) Market Revenue and Forecast, by Applications, 2013 – 2022 (US$ Bn)
              5.3.1.2 Europe Head-Up Display (HUD) Market Revenue and Forecast, by Automotive Applications, 2013 – 2022 (US$ Bn)
5.4 Europe Head-Up Display (HUD) Market Analysis, by Geography, 2013 – 2022
      5.4.1 Overview
              5.4.1.1 Europe Head-Up Display (HUD) Market Revenue and Forecast, by Geography, 2013 – 2022 (US$ Bn)

Chapter 6 Asia Pacific Head-Up Display (HUD) Market Analysis
6.1 Overview
      6.1.1 Asia Pacific Head-Up Display (HUD) Market Revenue and Y-o-Y Growth, 2013 – 2022 (US$ Bn)
6.2 Asia Pacific Head-Up Display (HUD) Market Analysis, by Type, 2013 – 2022
      6.2.1 Overview
              6.2.1.1 Asia Pacific Head-Up Display (HUD) Market Revenue and Forecast, by Type, 2013 – 2022 (US$ Bn)
6.3 Asia Pacific Head-Up Display (HUD) Market Analysis, By Applications, 2013 – 2022
      6.3.1 Overview
              6.3.1.1 Asia Pacific Head-Up Display (HUD) Market Revenue and Forecast, by Applications, 2013 – 2022 (US$ Bn)
              6.3.1.2 Asia Pacific Head-Up Display (HUD) Market Revenue and Forecast, by Automotive Applications, 2013 – 2022 (US$ Bn)
6.4 Asia Pacific Head-Up Display (HUD) Market Revenue and Forecast, by Geography, 2013 – 2022 (US$)
      6.4.1 Overview
              6.4.1.1 Asia Pacific Head-Up Display (HUD) Market Revenue and Forecast, by Geography, 2013 – 2022 (US$ Bn)

Chapter 7 MEA Head-Up Display (HUD) Market Analysis
7.1 Overview
      7.1.1 MEA Head-Up Display (HUD) Market Revenue and Y-o-Y Growth, 2013 – 2022 (US$ Bn)
7.2 MEA Head-Up Display (HUD) Market Analysis, by Type, 2013 – 2022
      7.2.1 Overview
              7.2.1.1 MEA Head-Up Display (HUD) Market Revenue and Forecast, by Type, 2013 – 2022 (US$ Bn)
7.3 MEA Head-Up Display (HUD) Market Analysis, By Applications, 2013 – 2022
      7.3.1 Overview
              7.3.1.1 MEA Head-Up Display (HUD) Market Revenue and Forecast, by Applications, 2013 – 2022 (US$ Bn)
              7.3.1.2 MEA Head-Up Display (HUD) Market Revenue and Forecast, by Automotive Applications, 2013 – 2022 (US$ Bn)
7.4 MEA Head-Up Display (HUD) Market Analysis, by Geography, 2013 – 2022
      7.4.1 Overview
              7.4.1.1 MEA Head-Up Display (HUD) Market Revenue and Forecast, by Geography, 2013 – 2022 (US$ Bn)

Chapter 8 Latin America Head-Up Display (HUD) Market Analysis
8.1 Overview
      8.1.1 Latin America Head-Up Display (HUD) Market Revenue and Y-o-Y Growth, 2013 – 2022 (US$ Bn)
8.2 Latin America Head-Up Display (HUD) Market Analysis, by Type, 2013 – 2022
      8.2.1 Overview
              8.2.1.1 Latin America Head-Up Display (HUD) Market Revenue and Forecast, by Type, 2013 – 2022 (US$ Bn)
8.3 Latin America Head-Up Display (HUD) Market Analysis, By Applications, 2013 – 2022
      8.3.1 Overview
              8.3.1.1 Latin America Head-Up Display (HUD) Market Revenue and Forecast, by Applications, 2013 – 2022 (US$ Bn)
              8.3.1.2 Latin America Head-Up Display (HUD) Market Revenue and Forecast, by Automotive Applications, 2013 – 2022 (US$ Bn)
8.4 Latin America Head-Up Display (HUD) Market Analysis, by Geography, 2013 – 2022
      8.4.1 Overview
              8.4.1.1 Latin America Head-Up Display (HUD) Market Revenue and Forecast, by Geography, 2013 – 2022 (US$ Bn)

Chapter 9 Company Profiles
9.1 BAE Systems plc
9.2 Rockwell Collins, Inc.
9.3 Continental Corporation
9.4 Delphi Automotive PLC
9.5 Denso Corporation
9.6 Johnson Controls, Inc.
9.7 Pioneer Corporation
9.8 Microvision, Inc.
9.9 Nippon Seiki Co. Ltd.
9.10 Esterline Technologies Corporation
9.11 Yazaki Corporation
9.12 Thales Group

List of Figures

FIG. 1 Global Head-Up Display (HUD) Market: Market Segmentation
FIG. 2 Global Head-Up Display (HUD) Market, 2013 – 2022, Revenue (US$ Bn) and Y-o-Y Growth (%)
FIG. 3 Global Head-Up Display (HUD) Market, by Type, 2014 (US$ Bn)
FIG. 4 Global Head-Up Display (HUD) Market, by Applications, 2014 (US$ Bn)
FIG. 5 Global Head-Up Display (HUD) Market, by Geography, 2014 (US$ Bn)
FIG. 6 Global Head-Up Display (HUD) Market, by Type – Market Share and Forecast, 2014 vs 2022 (Value %)
FIG. 7 Global Head-Up Display (HUD) Market Revenue Growth for Combiner Projected HUDs, 2013 – 2022 (US$ Bn)
FIG. 8 Global Head-Up Display (HUD) Market Revenue Growth for Windshield Projected HUDs, 2013 – 2022 (US$ Bn)
FIG. 9 Global Head-Up Display (HUD) Market, by Applications – Market Share and Forecast, 2014 vs 2022 (Value %)
FIG. 10 Global Head-Up Display (HUD) Market Revenue Growth in Automotive, 2013 – 2022 (US$ Bn)
FIG. 11 Global Head-Up Display (HUD) Market Revenue Growth in Premium Cars, 2013 – 2022 (US$ Bn)
FIG. 12 Global Head-Up Display (HUD) Market Revenue Growth in Sports Cars, 2013 – 2022 (US$ Bn)
FIG. 13 Global Head-Up Display (HUD) Market Revenue Growth in Mid-segment Cars, 2013 – 2022 (US$ Bn)
FIG. 14 Global Head-Up Display (HUD) Market Revenue Growth in Aviation, 2013 – 2022 (US$ Bn)
FIG. 15 Global Head-Up Display (HUD) Market Revenue Growth in Other Applications (Sports, Gaming, etc.), 2013 – 2022 (US$ Bn)
FIG. 16 Head-Up Display (HUD) Market Positioning Analysis, 2014
FIG. 17 North America Head-Up Display (HUD) Market Revenue and Y-o-Y Growth, 2013 – 2022 (US$ Bn)
FIG. 18 Europe Head-Up Display (HUD) Market Revenue and Y-o-Y Growth, 2013 – 2022 (US$ Bn)
FIG. 19 Asia Pacific Head-Up Display (HUD) Market Revenue and Y-o-Y Growth, 2013 – 2022 (US$ Bn)
FIG. 20 MEA Head-Up Display (HUD) Market Revenue and Y-o-Y Growth, 2013 – 2022 (US$ Bn)
FIG. 21 Latin America Head-Up Display (HUD) Market Revenue and Y-o-Y Growth, 2013 – 2022 (US$ Bn)

List of Tables

TABLE 1 Market Snapshot: Global Head-Up Display (HUD) Market (2014 and 2022)
TABLE 2 Impact Analysis of Drivers
TABLE 3 Luxury Car Sale in India, 2012 – 2014
TABLE 4 Impact Analysis of Restraints
TABLE 5 North America Head-Up Display (HUD) Market Revenue and Forecast, by Type, 2013 – 2022 (US$ Bn)
TABLE 6 North America Head-Up Display (HUD) Market Revenue and Forecast, by Applications, 2013 – 2022 (US$ Bn)
TABLE 7 North America Head-Up Display (HUD) Market Revenue and Forecast, by Automotive Applications, 2013 – 2022 (US$ Bn)
TABLE 8 North America Head-Up Display (HUD) Market Revenue and Forecast, by Geography, 2013 – 2022 (US$ Bn)
TABLE 9 Europe Head-Up Display (HUD) Market Revenue and Forecast, by Type, 2013 – 2022 (US$ Bn)
TABLE 10 Europe Head-Up Display (HUD) Market Revenue and Forecast, by Applications, 2013 – 2022 (US$ Bn)
TABLE 11 Europe Head-Up Display (HUD) Market Revenue and Forecast, by Automotive Applications, 2013 – 2022 (US$ Bn)
TABLE 12 Europe Head-Up Display (HUD) Market Revenue and Forecast, by Geography, 2013 – 2022 (US$ Bn)
TABLE 13 Asia Pacific Head-Up Display (HUD) Market Revenue and Forecast, by Type, 2013 – 2022 (US$ Bn)
TABLE 14 Asia Pacific Head-Up Display (HUD) Market Revenue and Forecast, by Applications, 2013 – 2022 (US$)
TABLE 15 Asia Pacific Head-Up Display (HUD) Market Revenue and Forecast, by Automotive Applications, 2013 – 2022 (US$ Bn)
TABLE 16 Asia Pacific Head-Up Display (HUD) Market Revenue and Forecast, by Geography, 2013 – 2022 (US$ Bn)
TABLE 17 MEA Head-Up Display (HUD) Market Revenue and Forecast, by Type, 2013 – 2022 (US$ Bn)
TABLE 18 MEA Head-Up Display (HUD) Market Revenue and Forecast, by Applications, 2013 – 2022 (US$ Bn)
TABLE 19 MEA Head-Up Display (HUD) Market Revenue and Forecast, by Automotive Applications, 2013 – 2022 (US$ Bn)
TABLE 20 MEA Head-Up Display (HUD) Market Revenue and Forecast, by Geography, 2013 – 2022 (US$ Bn)
TABLE 21 Latin America Head-Up Display (HUD) Market Revenue and Forecast, by Type, 2013 – 2022 (US$ Bn)
TABLE 22 Latin America Head-Up Display (HUD) Market and Forecast, by Applications, 2013 – 2022 (US$ Bn)
TABLE 23 Latin America Head-Up Display (HUD) Market Revenue and Forecast, by Automotive Applications, 2013 – 2022 (US$ Bn)
TABLE 24 Latin America Head-Up Display (HUD) Market Revenue and Forecast, by Geography, 2013 – 2022 (US$ Bn)

The global head-up display (HUD) market was valued at US$ 1.76 Bn in 2014, and is predicted to observe expansion at a CAGR of 19.1% during the forecast period from 2015 to 2022. HUDs are used to project important driving metrics, including vehicle speed, fuel levels, engine RPM, and distance alerts. An HUD either uses the windshield of a vehicle to display information or a plastic panel to project an image (combiner). Plastic panels are cheaper than windshields, since they do not require the use of special reflective coating, which further eliminates the need for post-installation adjustments. Thus, combiner-projected HUDs are anticipated to register faster growth in the near future.

The key factors driving the global HUD market include increasing demand from automotive and aviation sectors and rapid growth in demand for the high-end and luxury cars in emerging economies such as China, India, Brazil, Mexico, and Russia. Though the cost of HUDs has seen a gradual decline in recent years with technological advancements, high cost is still a major hindrance to the mass adoption of HUDs. In the coming years, functions such as integration with smartphones, speech recognition, gesture recognition, and augmented reality are anticipated to provide potential growth opportunities for the global HUD market. 

North America held the largest share of around 35% in 2014 in the global HUD market by geography. This high dominance can be ascribed to strong demand for HUDs from both the aviation and automotive sectors. Moreover, rapid technological adoption in countries such as the U.S. has paved the way for the growth of the HUD market. Europe closely follows North America in terms of the adoption of HUDs, led by the large size of the luxury and premium car market in the region. The growth in Europe is also facilitated by the presence of a large number of car manufacturers, such as Audi, BMW, and Mercedes Benz, in the region. However, in the coming years, Asia Pacific is anticipated to witness a high rate of growth in the adoption of HUDs in both the civil aviation and automotive sectors.

Some of the key players in the HUD market are BAE Systems plc, Continental AG, Delphi Automotive PLC, Denso Corporation, Esterline Technologies Corporation, Johnson Controls Inc., Microvision Inc., Nippon Seiki Co. Ltd., Pioneer Corporation, Rockwell Collins Inc., Thales Group, and Yazaki Corporation. Different players are adopting different strategies and incorporating new technologies in order to sustain and strengthen their positions in the global market. Companies such as Continental AG have successfully teamed up with their partners to increase market share. Additionally, start-ups such as Exploride are also entering market with innovative HUD devices that incorporate gesture and voice control; these grant the ability to take/decline phone calls, access maps, control music, and even hear received text messages. There is also an inbuilt 3 MP dash camera, cloud storage capability, and a large number of available applications including Internet radio.


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