Market Research Reports

Flavored and Functional Water Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019

64pages
Published Date: 2014-04-16
 

Description



The flavored and functional water market in 2012 saw significant contribution from multiple countries such as Japan, Italy, Germany, and the U.S. The same time frame saw the Asia Pacific region expand at an above-average growth rate, reaching into double digits. The market research report breaks the flavored and functional water market down into different sections in order to analyze the global and regional outlook of the overall market.

Each section that is included in the global flavored and functional drinks market is divided into multiple segments according to flavors and key regions. The research report also includes major market drivers and constraints along with potential areas of growth.

The report primarily includes a comprehensive analysis of the global flavored and functional water market in terms of market appeal. Various factors are used to judge the index of appeal including growth rate, areas of expansion, and overall market size. A detailed landscape of the market is also created through the use of Porter’s Five Forces Model and key players are profiled. 

Overview of the flavored and functional water market

According to the research report, the global flavored and functional water market is expected to rise at a CAGR of 11.5% from 2013 to 2019. The overall market value is projected to reach US$36.7 billion towards the end of 2019. The market’s growth is attributed mainly to rising obesity rates, increasing global population, and change in consumer perception towards healthier drinks. More and more consumers are beginning to be attracted towards functional drinks that are high in vitamins, minerals, herbs, and amino acids. Functional drinks are being preferred over conventional aerated drinks due to the former being priced at a more competitive level. Common flavors in the global flavored and functional water market are peach, apple, cherry, lemon, and orange, along with mixed fruit flavor. One of the key marketing and manufacturing factors that promote the functional drinks market is the fact that they do not use preservatives or caffeine and are prepared without carbonation.

Other factors contributing towards the growth of the global flavored and functional water market are rapid urbanization and increasing disposable incomes. The former holds true especially for countries in Asia, the Middle East, and Latin America. One of the direct reactions of heavy urbanization is growing health awareness, which has caused many to be averse to aerated drinks and partial towards functional beverages. The market receives an additional boost in China due to poor water management that results in polluted water supply in agricultural and industrial areas. Key players have been quite proactive in promoting their functional drinks to a consumer base that is growing largely out of health concerns. 

Providing a balanced evaluation of the flavored and functional water market, the report also presents several restraints in the market. Mounting protests against the problems caused by packaging bottles, competition brought forth by substitute drinks, and the challenge of balancing sugar quantity, function, and flavor are some of the factors that pose to threaten the growth of the market. However, the potential in emerging markets is expected to help overcome these hurdles.

Companies mentioned in the research report

The top players that operate in the global flavored and functional water market are Kraft Foods, Hint Water, PepsiCo, The Coca-Cola Company, Nestle, Group Danone, Sunny Delight Beverages, and Balance Water Company.

Major geographies analyzed under this research report are: 
  • Europe
  • North America 
  • Asia-Pacific 
  • Rest of the World 
This report gives you access to decisive data such as:
  • Market growth drivers 
  • Factors limiting market growth
  • Current market trends 
  • Market structure
  • Market projections for the coming years
Key highlights of this report
  • Overview of key market forces propelling and restraining market growth 
  • Up-to-date analyses of market trends and technological improvements
  • Pin-point analyses of market competition dynamics to offer you a competitive edge
  • An analysis of strategies of major competitors 
  • An array of graphics and SWOT analysis of major industry segments 
  • Detailed analyses of industry trends
  • A well-defined technological growth map with an impact-analysis 
  • Offers a clear understanding of the competitive landscape and key product segments

Table of Contents


Table of Content

Chapter 1 Preface 8
1.1 Report Description 8
1.2 Scope and Definition 8
      1.2.1 Product segments covered in the report 8
      1.2.2 Regions covered in the report 8
1.3 Research Methodology 8

Chapter 2 Executive Summary 9
3.1 Introduction 10
3.2 Drivers 10
      3.2.1 Increasing obesity rate drives the market for flavored and functional water 10
      3.2.2 Increasing urbanization drives the demand for flavored and functional water 11
      3.2.3 Changing lifestyle drives the demand for flavored and functional water 12
      3.2.4 Rising aging population drives the demand for flavored and functional water market 13
3.3 Restraints 13
      3.3.1 Increasing campaigns against packaging bottles is acting as a major challenge for the flavored and functional water industry 13
      3.3.2 Flavored and functional water market is facing challenges from the substitute products 14
      3.3.3 Balancing flavor, function and sugar quantity is one of the challenges for flavored and functional water market 14
3.4 Opportunities 15
      3.4.1 Wellbeing offers opportunity for the flavored and functional water industry 15
      3.4.2 Emerging markets offers opportunity for the flavored and functional water manufacturers 15
3.5 Porter’s Five Forces Analysis 16
      3.5.1 Bargaining Power of Suppliers 16
      3.5.2 Threat of new entrants 17
      3.5.3 Threat of substitute 17
      3.5.4 Bargaining power of buyer 17
      3.5.5 Intensity of rivalry 18

Chapter 4 Flavored and Functional Water Market- Product Segment Analysis 19
4.1 Flavored Water 20
4.2 Functional Water 21

Chapter 5 Flavored and Functional Water – Regional Analysis 23
5.1 North America 23
5.1.1 U.S. 25
5.2 Europe 26
      5.2.1 U.K. 28
      5.2.2 France 29
      5.2.3 Germany 30
      5.2.4 Italy 32
5.3 Asia Pacific 33
      5.3.1 China 34
      5.3.2 Japan 36
      5.3.3 India 37

Chapter 6 Competitive Landscape 39

Chapter 7 Company Profile 42
7.1 Groupe Danone 42
      7.1.1 Company Overview: 42
      7.1.2 Products & Segments: 42
      7.1.3 Financial Performance: 43
      7.1.4 Strategic Developments: 44
7.2 Nestle SA 46
      7.2.1 Company Overview: 46
      7.2.2 Products & Segments: 46
      7.2.3 Financial Performance: 47
      7.2.4 Strategic Developments: 47
7.3 The Coca-Cola Company 49
      7.3.1 Company Overview: 49
      7.3.2 Products & Segments: 49
      7.3.3 Financial Performance: 50
      7.3.4 Strategic Developments: 50
7.4 PepsiCo 52
      7.4.1 Company Overview: 52
      7.4.2 Products & Segments: 52
      7.4.3 Financial Performance: 54
      7.4.4 Strategic Developments: 54
7.5 Hint Water 56
      7.5.1 Company Overview: 56
      7.5.2 Products & Segments: 56
      7.5.3 Financial Performance: 56
7.6 New York Spring Water 57
      7.6.1 Company Overview: 57
      7.6.2 Products & Segments: 57
      7.6.3 Financial Performance: 58
      7.6.4 Strategic Developments: 58
7.7 Kraft Foods 59
      7.7.1 Company Overview: 59
      7.7.2 Products & Segments: 59
      7.7.3 Financial Performance: 60
      7.7.4 Strategic Developments: 60
7.8 Balance Water Company 61
      7.8.1 Company Overview 61
      7.8.2 Products & Segments: 61
      7.8.3 Financial Performance: 61
7.9 Sunny Delight Beverages Company 62
      7.9.1 Company Overview: 62
      7.9.2 Products & Segments: 62
      7.9.3 Financial Performance: 63
      7.9.4 Strategic Developments: 63

List of Figures 

FIG. 1 Global flavored and functional water market, 2010 – 2019 (USD Billion) 9
FIG. 2 Obesity rate worldwide (2011) 11
FIG. 3 Flavored and functional water market : Porter’s Five Forces Analysis 16
FIG. 4 Global Flavored Water market, 2010 – 2019 (USD Million) 21
FIG. 5 Global Functional Water market, 2010 – 2019 (USD Million) 22
FIG. 6 Global flavored and functional water market by region (2012 and 2019) 23
FIG. 7 Global flavored and functional water market: Benchmarking 39
FIG. 8 Global flavored and functional water market: Per Capita Expenditure v/s CAGR 40
FIG. 9 Groupe Danone’s Net Sales and Net profit, 2010-2012 (USD billion) 43
FIG. 10 Nestle’s Net Sales and Net Profit, 2010 - 2012 (USD billion) 47
FIG. 11 Coca-Cola’s Net Sales and Net Profit, 2010 2012 (USD billion) 50
FIG. 12 PepsiCo’s Net Sales and Net Profit, 2010 - 2012 (USD billion) 54
FIG. 13 Kraft Foods Net sales and Net profit, 2010-2012 (USD billion) 60

List of Tables

TABLE 1 Increasing Urbanization Rates, by Country (%, 2010-2020) 12
TABLE 2 Global flavored and functional water market by product, 2010-2012 (USD million) 19
TABLE 3 Global flavored and functional water market by product, 2013-2019 (USD million) 20
TABLE 4 North America flavored and functional water market by product, 2010-2012 (USD million) 24
TABLE 5 North America flavored and functional water market by product, 2013-2019 (USD million) 24
TABLE 6 The U.S. flavored and functional water market by product, 2010-2012 (USD million) 26
TABLE 7 The U.S. flavored and functional water market by product, 2013-2019 (USD million) 26
TABLE 8 Europe flavored and functional water market by product, 2010-2012 (USD million) 27
TABLE 9 Europe flavored and functional water market by product, 2013-2019 (USD million) 27
TABLE 10 The U.K. flavored and functional water market by product, 2010-2012 (USD million) 28
TABLE 11 The U.K. flavored and functional water market by product, 2013-2019 (USD million) 29
TABLE 12 France flavored and functional water market by product, 2010-2012 (USD million) 30
TABLE 13 France flavored and functional water market by product, 2013-2019 (USD million) 30
TABLE 14 Germany flavored and functional water market by product, 2010-2012 (USD million) 31
TABLE 15 Germany flavored and functional water market by product, 2013-2019 (USD million) 31
TABLE 16 Italy flavored and functional water market by product, 2010-2012 (USD million) 32
TABLE 17 Italy flavored and functional water market by product, 2013-2019 (USD million) 33
TABLE 18 Asia-Pacific flavored and functional water market by product, 2010-2012 (USD million) 34
TABLE 19 Asia-Pacific flavored and functional water market by product, 2013-2019 (USD million) 34
TABLE 20 China flavored and functional water market by product, 2010-2012 (USD million) 35
TABLE 21 China flavored and functional water market by product, 2013-2019 (USD million) 35
TABLE 22 Japan flavored and functional water market by product, 2010-2012 (USD million) 36
TABLE 23 Japan flavored and functional water market by product, 2013-2019 (USD million) 37
TABLE 24 India flavored and functional water market by product, 2010-2012 (USD million) 38
TABLE 25 India flavored and functional water market by product, 2013-2019 (USD million) 38
TABLE 26 Danone Products 42
TABLE 27 Nestle Products and Brands 46
TABLE 28 Coca-Cola Products Detail 49
TABLE 29 PepsiCo Products and Brands 53
TABLE 30 New York Spring Water Products Detail 57
TABLE 31 Balance Water Products Details 61
TABLE 32 Sunny Delight Beverages Brands and Flavors 62

Enquiry Before Buying


Free Market Analysis


Flavored and functional water are emerging as healthy alternatives in the ready-to-drink market for consumers who refrain from consuming carbonated or artificial flavored drinks due to growing health concerns. Increasing obesity rate, rising aging population and increasing urbanization are the major growth drivers for the flavored and functional water market. Flavored water is a category of bottled mineral, spring or purified water containing flavors. Functional water is a derivative of flavored water with added functional ingredients such as botanicals, vitamins, minerals and oxygen. Common flavors in the flavored and functional water market are orange, apple, cherry, lemon and peach. Major growth challenges for the industry include threat of substitutes and increasing campaign against packaging bottles. Emerging markets such as countries in Asia, Latin America and the Middle East are witnessing rising urbanization and increasing disposable income, which act as an opportunity for the flavored and functional water. Increasing urbanization has increased the awareness levels of the consumer regarding the products that help in their wellbeing. The increasing income levels have also enabled the consumers to spend on premium products thus providing great opportunity for the market players to focus in these markets. The U.S., Germany, France, Italy and Japan were the top markets for flavored and functional water in 2012. Asia Pacific is emerging as a strong market registering double-digit growth in 2012. 

global-flavored-and-functional-water-market-by-product-2010-2012
 

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