Market Research Reports

Broadcast Switchers Market (Production, Routing and Master Control) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2013 - 2019

119pages
Published Date: 2014-01-09
 

Description


Broadcast switchers are hardware components used in video transmission process. Switchers are the integral part of the video broadcasting and used in film or video production for selecting or switching different audio and video signals coming in from different sources. Switchers are of different types such as production switchers, routing switchers and master control switchers and are used in control rooms, remote trucks, edit suite and so on. 

The increasing consumer demand for broadcasting major programs including music concerts and live sporting events in HD format requiring equipment to add special effects has resulted in increasing demand for production switchers worldwide. In addition, with increasing demand for higher quality video, the broadcast industry has seen an increase in HD satellite broadcast subscribers globally. HD channels have seen steady growth and with increasing digital transmission, the number of HD channels is expected to grow from 4,500 to 7,547 at a CAGR of 9.0% from 2013 to 2019.

ITU (International Telecommunication Union) has mandated the conversion of digital television broadcasting globally because of its spectrum efficient transmission technology. Digitalization allows broadcast stations to provide more programming opportunities through multiple broadcast streams with improved picture and sound quality. In 2006 at Geneva, at a conference of the ITU, 120 countries signed a treaty to migrate to digital television. In accordance with this treaty, African, European and Middle-East regions have to migrate to digital television before June 17, 2015. Countries of the ECOWAS (Economic Community of West African States) sub-region are working to adopt a common implementation plan for digital transition. This is expected to boost the market for broadcast equipments and in turn, broadcast switchers deployed in them. Different countries in South America including Chile, Columbia and Venezuela are expected to adopt digital transmission by 2020. In addition, the Arab countries and CIS countries (Commonwealth of independent states) such as Ukraine and Belarus are also moving towards the transition from analog to digital terrestrial broadcasting and are expected to adopt digital transmission in early 2015. Countries such as Bahrain, Egypt, Kuwait, Libya, Syrian Arab Republic and the United Arab Emirates among others are expected to have greater market opportunity in near future.

The report includes segmentation of broadcast switchers market by type, end user, by ports, and by geography. Further, it provides current and forecast market size by revenue for the aforementioned categories. Cross sectional analysis for type and geography segments is a part of the scope. Factors influencing and inhibiting the growth of the market have been analyzed. Porter’s five forces analysis offers insights on market competition. 

The adoption of digital technologies is slow due to the heavy infrastructure required to enable digitized broadcasts. The switchers are use only as a part of broadcast equipments. Moreover, establishing new broadcast facilities involves huge capital investment for purchasing broadcasting equipment such as camera control units, lighting equipment, cables, digital audio mixers, converters,  controllers, on-field audio recorders, encoders, mobile video studios, video conversion software and most importantly switchers or vision mixers. Thus, the small private broadcasters that operate over-the-air find it difficult to enter into the market, thus a restraining the market growth. But the cost of digital equipments is expected fall during the forecast period. Hence the impact of this restraint is high at present but analyzed to be medium to low throughout the forecast period.

4k is a digital video format designed by NHK Science & Technology Research Laboratories and defined and approved by the International Telecommunication Union (ITU). 3D and 4k technology are expected to be the future of digital broadcasting. Constant investment by companies such as Sky and 3net on 4K Ultra HD, generating higher resolution is expected to boost the broadcast market over the forecast period. In addition, Sony is putting its R&D and marketing efforts to produce 4K content. During the FIFA World Cup 2010 at South Africa, 25 matches were produced in 3D for testing format. Moreover, the implementation of this technological trend is expected to drive the market in the near future. In addition, announcement of broadcasting the 2014 FIFA World Cup Final in Brazil in 4K is further expected to fuel the market. Moreover, companies such as Stream TV Networks and Hisense are working on rolling out glasses-free screens for 3D video. Though at the initial stage, the market has seen decrease in the price of 3D TV, which is further expected to enhance the growth of the broadcasting industry and in turn contribute to the market growth.

This study includes profile of key players in the market and the strategies adopted by them to sustain the competition. Recent developments and barriers of the market will help emerging players to design their strategies in an effective manner. The study is expected to help key players of broadcast switchers in formulating and developing their strategies.

Broadcast switchers market by type
  • Production switchers
    • High end production switcher
    • Mid end production switcher
    • Low end production switcher
  • Routing switchers
    • High end routing switcher
    • Mid end routing switcher
    • Low end routing switcher
  • Master control switchers
    • High end master control switcher
    • Mid end master control switcher
    • Low end master control switcher
Broadcast switchers market by End user 
  • Sports broadcasting
  • Studio production
  • Production trucks
  • News production
  • Post production
  • Others 
Broadcast switchers market by Geography
  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World

Table of Contents


Table of content

Chapter 1 Global Broadcast Switchers Market
1.1 Research description
1.2 Research scope
1.3 Research methodology

Chapter 2 Executive Summary

Chapter 3 Market Overview
3.1 Market  definition
3.2 Evolution
3.3 Market dynamics
      3.3.1 Market Drivers
               3.3.1.1 Transition from analog to digital broadcasting
               3.3.1.2 Increasing adoption of HD worldwide and rising number of digital channels
               3.3.1.3 Growing focus on production automation
      3.3.2 Market Restraints
               3.3.2.1 Huge capital investment for purchasing broadcasting equipment
               3.3.2.2 Lack of standardization in content distribution
      3.3.3 Market opportunities
               3.3.3.1 Further digitalization to 3D and 4K (Ultra HD) technology
               3.3.3.2 Large untapped market
3.4 Value chain analysis
3.5 Porter’s five forces analysis  
      3.5.1 Bargaining power of suppliers
      3.5.2 Bargaining power of buyers
      3.5.3 Threat of substitutes
      3.5.4 Threat of new entrants
      3.5.5 Competitive rivalry
3.6 Market attractiveness analysis

Chapter 4 Global Broadcast Switcher Market by type, 2013 – 2019
4.1 Introduction
4.2 Production Switchers
      4.2.1 Production switchers market size and forecast, 2011 – 2019 (USD million)
      4.2.2 Production switchers market size and forecast, 2011 – 2019 (units)
4.3 Routing Switchers
      4.3.1 Routing switchers market size and forecast, 2011 – 2019 (USD million)
      4.3.2 Routing switchers market size and forecast, 2011 – 2019 (units)
4.4 Master Control Switchers
      4.4.1 Master Control switchers market size and forecast, 2011 – 2019 (USD million)
      4.4.2 Master Control switchers market size and forecast, 2011 – 2019 (units)

Chapter 5 Global Broadcast Switcher Market by ports, 2013 – 2019
5.1 Introduction
      5.1.1 Production switchers market size and forecast, by number of ports 2011 – 2019 (USD million)
      5.1.2 Production switchers market size and forecast, by number of ports 2011 – 2019 (units)
      5.1.3 Routing switchers market size and forecast, by number of ports 2011 – 2019 (USD million)
      5.1.4 Routing switchers market size and forecast, by number of ports 2011 – 2019 (units)
      5.1.5 Master control switchers market size and forecast, by number of ports 2011 – 2019 (USD million)
      5.1.6 Master control switchers market size and forecast, by number of ports 2011 – 2019 (units)
5.2 Global broadcast switchers market size and forecast, by types of ports 2011 – 2019 (USD million)
5.3 Global broadcast switchers market size and forecast, by video resolution 2011 – 2019 (USD million)

Chapter 6 Global Broadcast Switchers Market by End Users, 2013 – 2019
6.1 Introduction
6.2 Sports broadcasting
      6.2.1 Sports broadcasting market size and forecast, 2011 – 2019 (USD million)
6.3 Studio production
      6.3.1 Studio Production market size and forecast, 2011 – 2019 (USD million)
6.4 Production trucks
      6.4.1 Production trucks market size and forecast, 2011 – 2019 (USD million)
6.5 News production
      6.5.1 News production, market size and forecast 2011 – 2019 (USD million)
6.6 Post production
      6.6.1 Post production, market size and forecast 2011 – 2019 (USD million)
6.7 Others (Places of worship, educational institutes, corporate conferences, playouts and live events)
      6.7.1 Others, market size and forecast 2011 – 2019 (USD million)

Chapter 7 Global Broadcast Switchers Market by Geography, 2013 – 2019
7.1 Introduction
      7.1.1 Global broadcast switchers market revenue share, by geography, 2012 and 2019 (%)
7.2 North America
      7.2.1 North America broadcast switchers market revenue and forecast, 2012 – 2019 (USD Million)
      7.2.2 North America broadcast switchers market revenue and forecast, by product type, 2011 – 2019 (USD Million)
      7.2.3 North America broadcast switchers market revenue and forecast, by end user, 2011 – 2019 (USD Million)
      7.2.4 North America production switchers market revenue and forecast, 2011 – 2019 (USD Million)
      7.2.5 North America production switchers market volume and forecast, 2011 – 2019 (units)
      7.2.6 North America routing switchers market revenue and forecast, 2011 – 2019 (USD Million)
      7.2.7 North America routing switchers market volume and forecast, 2011 – 2019 (units)
      7.2.8 North America master control switchers market revenue and forecast, 2011 – 2019 (USD Million)
      7.2.9 North America master control switchers market volume and forecast, 2011 – 2019 (units)
7.3 Europe
      7.3.1 Europe broadcast switchers market revenue and forecast, 2011 – 2019 (USD Million)
      7.3.2 Europe broadcast switchers market revenue and forecast, by  product type, 2011 – 2019 (USD Million)
      7.3.3 Europe broadcast switchers market revenue and forecast, by  end user, 2011 – 2019 (USD Million)
      7.3.4 Europe production switchers market revenue and forecast, 2011 – 2019 (USD Million)
      7.3.5 Europe production switchers market volume and forecast, 2011 – 2019 (units)
      7.3.6 Europe routing switchers market revenue and forecast, 2011 – 2019 (USD Million)
      7.3.7 Europe routing switchers market volume and forecast, 2011 – 2019 (units)
      7.3.8 Europe master control switchers market revenue and forecast, 2011 – 2019 (USD Million)
      7.3.9 Europe master control switchers market volume and forecast, 2011 – 2019 (units)
7.4 Asia Pacific
      7.4.1 Asia Pacific broadcast switchers market revenue and forecast, 2011 – 2019 (USD Million)
      7.4.2 Asia Pacific broadcast switchers market revenue and forecast, by  product type, 2011 – 2019 (USD Million)
      7.4.3 Asia Pacific broadcast switchers market revenue and forecast, by  end user, 2011 – 2019 (USD Million)
      7.4.4 Asia Pacific production switchers market revenue and forecast, 2011 – 2019 (USD Million)
      7.4.5 Asia Pacific production switchers market volume and forecast, 2011 – 2019 (units)
      7.4.6 Asia Pacific routing switchers market revenue and forecast, 2011 – 2019 (USD Million)
      7.4.7 Asia Pacific routing switchers market volume and forecast, 2011 – 2019 (units)
      7.4.8 Asia Pacific master control switchers market revenue and forecast, 2011 – 2019 (USD Million)
      7.4.9 Asia Pacific master control switchers market volume and forecast, 2011 – 2019 (units)
7.5 Rest of the World (RoW)
      7.5.1 RoW broadcast switchers market revenue and forecast, 2011 – 2019 (USD Million)
      7.5.2 RoW broadcast switchers market revenue and forecast, by  product type, 2011 – 2019 (USD Million)
      7.5.3 RoW broadcast switchers market revenue and forecast, by  end user, 2011 – 2019 (USD Million)
      7.5.4 RoW production switchers market revenue and forecast, 2011 – 2019 (USD Million)
      7.5.5 RoW production switchers market volume and forecast, 2011 – 2019 (units)
      7.5.6 RoW routing switchers market revenue and forecast, 2011 – 2019 (USD Million)
      7.5.7 RoW routing switchers market volume and forecast, 2011 – 2019 (units)
      7.5.8 RoW master control switchers market revenue and forecast, 2011 – 2019 (USD Million)
      7.5.9 RoW master control switchers market volume and forecast, 2011 – 2019 (units)

Chapter 8 Competitive Landscape
8.1 Market shares of key players
8.2 Market share of major players in high end broadcast switchers market, 2012 (%)
8.3 Market share of major players in mid end broadcast switchers market, 2012 (%)
8.4 Market share of major players in low end broadcast switchers market, 2012 (%)

Chapter 9 Company Profiles
9.1 Broadcast Pix, Inc.
      9.1.1 Company overview
      9.1.2 Financial overview
      9.1.3 Business strategy
      9.1.4 Recent developments
9.2 Blackmagic Design Pty. Ltd.
      9.2.1 Company overview
      9.2.2 Financial overview
      9.2.3 Business strategy
      9.2.4 Recent developments
9.3 Utah Scientific, Inc.
      9.3.1 Company overview
      9.3.2 Financial overview
      9.3.3 Business strategy
      9.3.4 Recent developments
9.4 Ross Video Limited
      9.4.1 Company overview
      9.4.2 Financial overview
      9.4.3 Business strategies
      9.4.4 Recent developments
9.5 Harris Broadcast
      9.5.1 Company overview
      9.5.2 Financial overview
      9.5.3 Business strategies
      9.5.4 Recent developments
9.6 Snell Group
      9.6.1 Company overview
      9.6.2 Financial overview
      9.6.3 Business strategies
      9.6.4 Recent developments
9.7 Evertz Microsystems Limited
      9.7.1 Company overview
      9.7.2 Financial overview
      9.7.3 Business strategies
      9.7.4 Recent developments
9.8 Sony Electronics, Inc.
      9.8.1 Company overview
      9.8.2 Financial overview
      9.8.3 Business strategies
      9.8.4 Recent developments
9.9 Miranda Technologies, Inc.
      9.9.1 Company overview
      9.9.2 Financial overview
      9.9.3 Business strategies
      9.9.4 Recent developments
9.10 Ikegami Electronics U.S.A. Inc.
      9.10.1 Company overview
      9.10.2 Financial overview
      9.10.3 Business strategies
      9.10.4 Recent developments
9.11 Panasonic Corporation
      9.11.1 Company overview
      9.11.2 Financial overview
      9.11.3 Business strategies
      9.11.4 Recent developments
9.12 FOR-A Company Ltd
      9.12.1 Company overview
      9.12.2 Financial overview
      9.12.3 Business strategies
      9.12.4 Recent developments
9.13 New Tek Inc.
      9.13.1 Company overview
      9.13.2 Financial overview
      9.13.3 Business strategies
      9.13.4 Recent developments
9.14 Grass Valley USA, LLC
      9.14.1 Company overview
      9.14.2 Financial overview
      9.14.3 Business strategies
      9.14.4 Recent developments

List of Figures

FIG. 1 Market Segmentation: Broadcast Switchers Market
FIG. 2 Evolution of broadcast switchers
FIG. 3 Global number of satellite HD channels (units), 2011 to 2019
FIG. 4 Value chain analysis for broadcast switchers market
FIG. 5 Porter’s five forces for broadcast switchers market
FIG. 6 Market attractiveness analysis, by industry verticals, 2012
FIG. 7 Broadcast switchers, market share (%), By type, 2012 and 2019
FIG. 8 Sports broadcasting, market size and forecast,2011-2019 (USD millions)
FIG. 9 Studio production market size and forecast  2011 – 2019 (USD million)
FIG. 10 Production trucks market size and forecast, 2011-2019 (USD million)
FIG. 11 News production, market size and forecast 2011 – 2019  (USD million)
FIG. 12 Post production, market size and forecast 2011 – 2019  (USD million)
FIG. 13 Others, market size and forecast 2011 – 2019  (USD million)
FIG. 14 Global broadcast switchers market revenue share, by geography, 2012 and 2019 (%)
FIG. 15 North America broadcast switchers market revenue and forecast, 2011 – 2019 (USD Million)
FIG. 16 North America production switchers market revenue and forecast, 2011 – 2019 (USD Million)
FIG. 17 North America routing switchers market revenue and forecast, 2011 – 2019 (USD Million)
FIG. 18 North America master control switchers market revenue and forecast, 2011 – 2019 (USD Million)
FIG. 19 Europe broadcast switchers market revenue and forecast, 2011 – 2019 (USD Million)
FIG. 20 Europe production switchers market revenue and forecast, 2011 – 2019 (USD Million)
FIG. 21 Europe routing switchers market revenue and forecast, 2011 – 2019 (USD Million)
FIG. 22 Europe master control switchers market revenue and forecast, 2011 – 2019 (USD Million)
FIG. 23 Asia Pacific broadcast switchers market revenue and forecast, 2011 – 2019 (USD Million)
FIG. 24 Asia Pacific production switchers market revenue and forecast, 2011 – 2019 (USD Million)
FIG. 25 Asia Pacific routing switchers market revenue and forecast, 2011 – 2019 (USD Million)
FIG. 26 Asia Pacific master control switchers market revenue and forecast, 2011 – 2019 (USD Million)
FIG. 27 RoW broadcast switchers market revenue and forecast, 2011 – 2019 (USD Million)
FIG. 28 RoW production switchers market revenue and forecast, 2011 – 2019 (USD Million)
FIG. 29 RoW routing switchers market revenue and forecast, 2011 – 2019 (USD Million)
FIG. 30 RoW master control switchers market revenue and forecast, 2011 – 2019 (USD Million)
FIG. 31 Market share of major players in high end broadcast switchers market, 2012 (%)
FIG. 32 Market share of major players in mid end broadcast switchers market, 2012 (%)
FIG. 33 Market share of major players in low end broadcast switchers market, 2012 (%)
FIG. 34 Harris Corporation annual revenue, 2010 – 2012 (USD million)
FIG. 35 Evertz Microsystems Limited annual revenue, 2010 – 2012 (USD Million)
FIG. 36 Miranda Technologies, Inc. annual revenue, 2010 – 2012 (USD million)
FIG. 37 Panasonic Corporation’s AVC (Audio, Video Communication) segment annual revenue, 2010 – 2012 (USD billion)

List of Tables

TABLE 1 Global broadcast switcher market snapshot
TABLE 2 Drivers of the global broadcast switchers market: Impact Analysis
TABLE 3 Restraints for the broadcast switchers market: Impact analysis
TABLE 4 Production switchers, market size and forecast, 2011-2019 (USD million)
TABLE 5 Production switchers market size and forecast, 2011 – 2019 (units)
TABLE 6 Routing switchers, market size and forecast, 2011-2019 (USD million)
TABLE 7 Routing switchers market size and forecast, 2011 – 2019 (units)
TABLE 8 Master Control switchers, market size and forecast, 2011-2019 (USD million)
TABLE 9 Master Control switchers market size and forecast, 2011 – 2019 (units)
TABLE 10 Production switchers market size and forecast, by number of ports  2011 – 2019 (USD million)
TABLE 11 Production switchers market size and forecast, by number of ports  2011 – 2019 (units)
TABLE 12 Routing switchers market size and forecast, by number of ports  2011 – 2019 (USD million)
TABLE 13 Routing switchers market size and forecast, by number of ports  2011 – 2019 (units)
TABLE 14 Master control switchers market size and forecast, by number of ports  2011 – 2019 (USD million)
TABLE 15 Master control switchers market size and forecast, by number of ports  2011 – 2019 (units)
TABLE 16 Global broadcast switchers market size and forecast, by types of ports  2011 – 2019 (USD million)
TABLE 17 Global broadcast switchers market size and forecast, by video resolution  2011 – 2019 (USD million)

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Free Market Analysis


Broadcast switchers are an important part of video broadcasting. They are used for switching different audio and video signals coming from various sources. Switchers being important part of video transmission play an important role in video broadcasting. They are used in remote trucks, control rooms, edit suite and so on. Using broadcast switchers, broadcasters select the source of video feed, route it and make the workflow process of broadcasting more efficient. 

The broadcast switchers market is driven by various factors such as transition from analog to digital broadcasting, growing focus on production automation, growing adoption of HD worldwide and rising number of digital channels. The global broadcast switchers market was valued at USD 1,200 million in 2012 and is expected to grow at a CAGR of 6.9% during the forecast period from 2013 to 2019. However, lack of standardization in content distribution and high cost of broadcasting equipments are some of the factors inhibiting the growth of this market.

In terms of by type segmentation, routing switchers segment is the largest segment and accounted for 47.4% share in 2012 followed by production switchers that accounted for 40.0%  of the global market share in 2012. Need for content at more places and growing use of broadcasting equipments in sports broadcasting, news production, places of worship and corporate conferences are the factors driving the growth of switchers market during the forecast period.  

In terms of end use application segment, sport broadcasting is the most attractive segment and accounted for 23.3% of the global market share in 2012. ITU (International Telecommunication Union) has mandated the conversion of digital television broadcasting globally because of its spectrum efficient transmission technology. Digitalization allows broadcast stations to provide more programming opportunities through multiple broadcast streams with improved picture and sound quality. In 2006 at Geneva, at a conference of the ITU, 120 countries signed a treaty to migrate to digital television. This is expected to fuel the growth of broadcast switchers market ahead during the forecast period.  

In terms of type of ports, switchers market is divided in coaxial port segment, uncompressed IP port segment, compressed IP port segment and other segment that includes HDMI ports, VGA ports and DVI ports. Switchers with coaxial ports dominated the market with 78.15% of the global market in 2012. However, Switchers with compressed IP are expected to show highest growth of CAGR 16.7% followed by uncompressed IP with a CAGR of 11.9% during the forecast period. The growth of compressed IP port segment is attributed to its in input as well as output ports and its use in different content distributions. In addition, cost of uncompressed IP and compressed IP ports are expected to be low over the forecast thus driving the market for these two segments.


In terms of types of video resolution, the global market for switchers is segmented into SD (Standard Definition) 1080i (HD), 1080p (Full HD) and 4k video resolution segment. HD is the largest segment and accounted for 74.80% of the global broadcast switchers market. With digitalization and increase in adoption of HD the demand for SD is expected to decline throughout the forecast period. However, with growing demand of 3D and 4k is expected to drive the market in coming future. Market players such as Sony are expected to come with 4k shortly.

global-broadcast-switchers-market-size-and-forecast-by-geography-2012
North America is the largest region for broadcast switchers market and held 40.7% share in 2012. Growth n North America is mainly attributed to growth in the studio production, sports broadcasting, and automotive segments. Growth in this region is also driven by replacement of deployed switchers over the forecast period. In addition, the increasing number of HD channels and growing focus on production automation in U.S. are the factors driving the switchers market in North America. Asia-Pacific and RoW markets are expected to show strong growth owing to transition from analogue to digital terrestrial broadcasting. With this, the demand of broadcast switchers is expected to fuel in near future. In addition, government regulations regarding shift from analog to digital broadcasting is also one of the important drivers for this market.  

Most of the switcher manufacturers are competing among each other by developing state of the art technology products to get competitive advantage. The factors determining different categories of switchers such as high end, mid end and low end include formats, size and configuration of the switchers. The global broadcast switchers market in a current situation is dominated by few market players including Sony Electronics Inc., Snell Group, Grass Valley Panasonic Corporation and among others for high end switchers; Broadcast Pix, Ross Video and among others for mid end switchers; and Blackmagic Design, For A Company, Miranda Technologies, Evertz Corporation, New Tek Inc., among others for low end switchers.
 

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