Market Research Reports

Bottled Water Market (Still, Carbonated, Flavored and Functional) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2014 - 2020

96pages
Published Date: 2014-07-10
 

Description


Bottled water is regulated under the packaged food products by the Food and Drug Administration (FDA) and is one of the fastest selling liquid refreshment drinks globally. In the food and beverage industry, the bottled water market is one of the dynamic and fastest growing markets. Growing health concerns for health, increasing disposable income, availability of functional water in various flavors, portability of hygienic water in bottled packaging and launch of new innovative packaging have an imperative role in the growth of bottled water market. The global market for the bottled water was worth USD 157.27 billion in 2013.

The bottled water market is regulated on three levels – federal, state and members of the International Bottled Water Association (IBWA), at the industry level. The bottled water market unlike other food and beverage market is less affected due to the fluctuations in the prices of raw material. Water is prime raw material and is found in abundance, however the price of plastics used for packaging varies and thus bottlers gains less profit over bottled water. The bottled water market is volume driven market and thus demand and consumption varies significantly from one region to another region. While Western regions have high per- capita consumption, Eastern nations has comparatively low per- capita consumption.  

The market is segmented on the basis of product type and geography. Distinct categories of bottled water such as still, carbonated, flavored and functional water are included in this study. Major geographies included in the scope of the study are North America, Europe, Asia-Pacific, and Rest of the World (RoW). Further, country wise analysis is also provided in the report for the U.S., Germany, China, India and Brazil.

The study includes bottled water market in terms of volume (Billion liters) and revenue (USD Billion) by product type. To have a full competitive advantage, the study also provides drivers, restraints and opportunities and their impact followed by three parameters such as low, medium and high for the short, medium and long term.

The study also provides market attractiveness analysis by product type, value chain analysis. In order to ascertain market dynamics, Porter’s five force analysis framework which identifies as well as analyzes five competitive forces that shape every industry, such as bargaining power of suppliers and buyers followed by the threat of substitutes and new entrant’s and degree of competition is also provided. The study also includes detailed profiles of the major players in this market with attributes such as product portfolio, business strategy, SWOT analysis and recent development. Some of the major players profiled in the report are Nestle Waters, Groupe Danone, The Coca- Cola Company, PepsiCo Inc., Hangzhou Wahaha Group Co., Ltd., Icelandic Water Holdings ehf. and Mountain Valley Spring Company, LLC.

The global bottled water market is segmented as below:

Bottled Water Market: Product Analysis
  • Still 
  • Carbonated
  • Flavored
  • Functional
Bottled Water Market: Regional Analysis
  • North America
    • U.S.
  • Europe
    • Germany
  • Asia Pacific
    • China
    • India
  • RoW
    • Brazil

Table of Contents



Chapter 1 Preface
1.1 Report Description
1.2 Market Segmentation
1.3 Research Scope
      1.3.1 Assumptions
1.4 Research Methodology

Chapter 2 Global Bottled Water – Executive Summary
2.1 Global bottled water market, 2013 and 2020 ( Billion liters) (USD Billion) 

Chapter 3 Global Bottled Water – Industry Analysis
3.1 Introduction
3.2 Value chain analysis
3.3 Drivers
      3.3.1 Rise in health and wellness concerns support new packaging initiatives
               3.3.1.1 U.S. Bottled water market (By Volume), 2008-2013 (million liters) 
      3.3.2 Availability and growth of different flavored  and functional bottled water segment
              3.3.2.1 Market share of the leading flavored sparkling bottled water brands, U.S.(2012 and 2013) 
3.4 Restraints
      3.4.1 Substitution by low cost tap water
      3.4.2 Environmental impact coupled with potential of leaching in water
3.5 Opportunities
      3.5.1 Development of innovative and economical equipment for small bottling operations
      3.5.2 Use of non-toxic raw materials for bottled water packaging
3.6 Porter’s five forces analysis
      3.6.1 Bargaining power of suppliers
      3.6.2 Bargaining power of buyers
      3.6.3 Threat of new entrants
      3.6.4 Threat of substitutes
      3.6.5 Degree of competition
3.7 Market attractiveness analysis of bottled water market, by product 2013
3.8 Global bottled water market by volume: Company market share, 2013

Chapter 4 Bottled Water Market- Product Segment Analysis
4.1 Global bottled water market, revenue share by product , 2013 and 2020 (USD Billion) 
4.2 Still water
      4.2.1 Global still water market, volume and revenue, 2013 – 2020 (Billion liters) (USD Billion) 
4.3 Carbonated water
      4.3.1 Global carbonated water market, volume and revenue, 2013 – 2020 (Billion liters) (USD Billion) 
4.4 Flavored water
      4.4.1 Global flavored water market, volume and revenue, 2013 – 2020 (Billion liters) (USD Billion) 
4.5 Functional water
      4.5.1 Global functional water market, volume and revenue, 2013 – 2020 (Billion liters) (USD Billion) 

Chapter 5 Bottled Water Market- Regional Segment Analysis
5.1 Global bottled water market, revenue share by region, 2013 and 2020
5.2 North America
      5.2.1 North America bottled water market, revenue by product type, 2013 - 2020 (USD Billion) 
      5.2.2 North America bottled water market, volume by product type, 2013 - 2020 (Billion liters) 
              5.2.2.1 U.S. 
                         5.2.2.1.1 U.S. bottled water market, revenue by product type, 2013 - 2020 (USD Billion) 
                         5.2.2.1.2 U.S. bottled water market, volume by product type, 2013 - 2020 (Billion liters) 
              5.2.2.2 Others
                         5.2.2.2.1 Others bottled water market, revenue by product type, 2013 - 2020 (USD Billion) 
                         5.2.2.2.2 Others bottled water market, volume by product type, 2013 - 2020 (Billion liters) 
5.3 Europe
      5.3.1 Europe bottled water market, revenue by product type, 2013 - 2020 (USD Billion) 
      5.3.2 Europe bottled water market, volume by product type, 2013 - 2020 (Billion liters) 
              5.3.2.1 Germany
                         5.3.2.1.1 Germany bottled water market, revenue by product type, 2013 - 2020 (USD Billion) 
                         5.3.2.1.2 Germany bottled water market, volume by product type, 2013 - 2020 (Billion liters) 
              5.3.2.1 Others
                         5.3.2.1.1 Others bottled water market, revenue by product type, 2013 - 2020 (USD Billion) 
                         5.3.2.1.2 Others bottled water market, volume by product type, 2013 - 2020 (Billion liters) 
5.4 Asia Pacific
      5.4.1 Asia Pacific bottled water market, revenue by product type, 2013 - 2020 (USD Billion) 
      5.4.1 Asia Pacific bottled water market, volume by product type, 2013 - 2020 (Billion liters) 
              5.4.1.1 China
                         5.4.1.1.1 China bottled water market, revenue by product type, 2013 - 2020 (USD Billion) 
                         5.4.1.1.2 China bottled water market, volume by product type, 2013 - 2020 (Billion liters) 
              5.4.1.2 India
                         5.4.1.2.1 India bottled water market, revenue by product type, 2013 - 2020 (USD Billion) 
                         5.4.1.2.2 India bottled water market, volume by product type, 2013 - 2020 (Billion liters) 
             5.4.1.3 Others
                         5.4.1.3.1 Others bottled water market, revenue by product type, 2013 - 2020 (USD Billion) 
                         5.4.1.3.2 Others bottled water market, volume by product type, 2013 - 2020 (Billion liters) 
5.5 Rest of the world (RoW) 
      5.5.1 RoW bottled water market, revenue by product type, 2013 - 2020 (USD Billion) 
      5.5.1 RoW bottled water market, volume by product type, 2013 - 2020 (Billion liters) 
              5.5.1.1 Brazil
                         5.5.1.1.1 Brazil bottled water market, revenue by product type, 2013 - 2020 (USD Billion) 
                         5.5.1.1.2 Brazil bottled water market, volume by product type, 2013 - 2020 (Billion liters) 
             5.5.1.2 Others
                         5.5.1.2.1 Others bottled water market, revenue by product type, 2013 - 2020 (USD Billion) 
                         5.5.1.2.2 Others bottled water market, volume by product type, 2013 - 2020 (Billion liters) 

Chapter 6 Bottled Water Market- Company Profiles
6.1 Ajegroup SA
      6.1.1 Company overview
      6.1.2 Product Portfolio
      6.1.3 Business strategy
      6.1.4 SWOT analysis
      6.1.5 Recent developments
6.2 CG Roxane, LLC
      6.2.1 Company overview
      6.2.2 Product Portfolio
      6.2.3 Business strategy
      6.2.4 SWOT analysis
      6.2.5 Recent developments
6.3 The Coca-Cola Company
      6.3.1 Company overview
      6.3.2 Product Portfolio
      6.3.3 Financial overview
      6.3.4 Business strategies
      6.3.5 SWOT analysis
      6.3.6 Recent developments
6.4 Groupe Danone
      6.4.1 Company overview
      6.4.2 Product Portfolio
      6.4.3 Financial Overview
      6.4.4 Business Strategy
      6.4.5 SWOT analysis
      6.4.6 Recent developments
6.5 Fonti Di Vinadio S.P.A. 
      6.5.1 Company overview
      6.5.2 Product Portfolio
      6.5.3 Business strategies
      6.5.4 SWOT analysis
      6.5.5 Recent developments
6.6 HassiaWaters International GmbH & Co. KG
      6.6.1 Company overview
      6.6.2 Product Portfolio
      6.6.3 Business strategy
      6.6.4 SWOT analysis] 
      6.6.5 Recent developments
6.7 Icelandic Water Holdings ehf. 
      6.7.1 Company overview
      6.7.2 Product Portfolio
      6.7.3 Business strategy
      6.7.4 SWOT analysis
      6.7.5 Recent developments
6.8 Tibet 5100 Water Resources Holdings Ltd. 
      6.8.1 Company overview
      6.8.2 Product Portfolio
      6.8.3 Financial overview
      6.8.4 Business strategy
      6.8.5 SWOT analysis
      6.8.6 Recent developments
6.9 Mountain Valley Spring Company, LLC
      6.9.1 Company overview
      6.9.2 Product Portfolio
      6.9.3 Business strategy
      6.9.4 SWOT analysis
      6.9.5 Recent developments
6.10 Nestle Waters
      6.10.1 Company overview
      6.10.2 Product Portfolio
      6.10.3 Financial Overview
      6.10.4 Business Strategy
      6.10.5 SWOT analysis
      6.10.6 Recent developments
6.11 PepsiCo, Inc. 
      6.11.1 Company overview
      6.11.2 Product Portfolio
      6.11.3 Financial Overview
      6.11.4 Business Strategies
      6.11.5 SWOT analysis
      6.11.6 Recent developments
6.12 Suntory Beverage & Food Ltd
      6.12.1 Company overview
      6.12.2 Product Portfolio
      6.12.3 Financial Overview
      6.12.4 Business Strategy
      6.12.5 SWOT analysis
      6.12.6 Recent developments
6.13 Unicer - Bebidas SA
      6.13.1 Company overview
      6.13.2 Product Portfolio
      6.13.3 Business Strategies
      6.13.4 SWOT analysis
      6.13.5 Recent developments
6.14 Grupo Vichy Catalan
      6.14.1 Company overview
      6.14.2 Product Portfolio
      6.14.3 Business Strategy
      6.14.4 SWOT analysis
      6.14.5 Recent developments
6.15 Hangzhou Wahaha Group Co., Ltd. 
      6.15.1 Company overview
      6.15.2 Product Portfolio
      6.15.3 Business Strategy
      6.15.4 SWOT analysis
      6.15.5 Recent developments

List of Figures 

FIG. 1 Bottled water market segmentation 
FIG. 2 Global bottled water market, volume and revenue, 2013 - 2020 ( Billion liters) (USD Billion) 
FIG. 3 Value chain analysis 
FIG. 4 U.S. Bottled water market (By Volume), 2008-2013 (million liters) 
FIG. 5 Market share of the leading flavored sparkling bottled water brands, U.S.(2012 and 2013) 
FIG. 6 Porter’s five forces analysis 
FIG. 7 Market  attractiveness analysis of bottled water market, by product 2013 
FIG. 8 Global bottled water market by volume: Company market share, 2013 
FIG. 9 Global bottled water market, revenue share by product , 2013 and 2020 (USD Billion) 
FIG. 10 Global still water market, volume and revenue, 2013 – 2020 (Billion liters) (USD Billion) 
FIG. 11 Global carbonated water market, volume and revenue, 2013 – 2020 (Billion liters) (USD Billion) 
FIG. 12 Global flavored water market, volume and revenue, 2013 – 2020 (Billion liters) (USD Billion) 
FIG. 13 Global functional water market, volume and revenue, 2013 – 2020 (Billion liters) (USD Billion) 
FIG. 14 Global bottled water market, revenue share by region, 2013 and 2020 

List of Tables

TABLE 1 Global bottled water market: Snapshot, 2013 & 2020 
TABLE 2 Drivers for Bottled Water Market: Impact analysis 
TABLE 3 Post-Consumer plastic bottle recycling rate 
TABLE 4 Restraints for Bottled Water Market: Impact analysis 
TABLE 5 North America bottled water  market revenue by product type 2013-2020 (USD Billion) 
TABLE 6 North America bottled water  market volume by product type 2013-2020 (Billion liters)  
TABLE 7 U.S. bottled water  market revenue by product type 2013 - 2020 (USD Billion) 
TABLE 8 U.S. bottled water  market volume by product type 2013 - 2020 (Billion liters) 
TABLE 9 Others bottled water  market revenue by product type 2013 - 2020 (USD Billion) 
TABLE 10 Others  bottled water  market volume by product type 2013 - 2020 (Billion liters) 
TABLE 11 Europe  bottled water  market revenue by product type 2013-2020 (USD Billion) 
TABLE 12 Europe bottled water  market volume by product type 2013-2020 (Billion liters) 
TABLE 13 Germany bottled water  market revenue by product type 2013 - 2020 (USD Billion) 
TABLE 14 Germany  bottled water  market volume by product type 2013 - 2020 (Billion liters) 
TABLE 15 Others bottled water  market revenue by product type 2013 - 2020 (USD Billion) 
TABLE 16 Others  bottled water  market volume by product type 2013 - 2020 (Billion liters) 
TABLE 17 Asia Pacific bottled water  market, revenue by product type, 2013-2020 (USD Billion) 
TABLE 18 Asia Pacific bottled water  market, volume by product type, 2013-2020 (Billion liters)  
TABLE 19 China bottled water  market revenue by product type 2013 - 2020 (USD Billion) 
TABLE 20 China  bottled water  market volume by product type 2013 - 2020 (Billion liters) 
TABLE 21 India bottled water  market revenue by product type 2013 - 2020 (USD Billion) 
TABLE 22 India  bottled water  market volume by product type 2013 - 2020 (Billion liters) 
TABLE 23 Others bottled water  market revenue by product type 2013 - 2020 (USD Billion) 
TABLE 24 Others  bottled water  market volume by product type 2013 - 2020 (Billion liters) 
TABLE 25 RoW bottled water  market, revenue by product type, 2013-2020 (USD Billion) 
TABLE 26 RoW bottled water  market, volume by product type, 2013-2020 (Billion liters) 
TABLE 27 Brazil bottled water  market revenue by product type 2013 - 2020 (USD Billion) 
TABLE 28 Brazil  bottled water  market volume by product type 2013 - 2020 (Billion liters) 
TABLE 29 Others bottled water  market revenue by product type 2013 - 2020 (USD Billion) 
TABLE 30 Others  bottled water  market volume by product type 2013 - 2020 (Billion liters) 

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Free Market Analysis


Bottled water market is the most dynamic market in the food and beverage industry. It is one of the fastest growing choices among consumers for healthy drinking. Bottled water is considered as a packaged food under the Federal Food, Drug and Cosmetic Act and is regulated by the Food and Drug Administration (FDA) in the U.S. However at the global level, the International Council of Bottled Water Associations (ICBWA) acknowledges local regulatory agencies and monitors quality of bottled water. The bottled water market can be segmented as still, carbonated, flavored and functional depending upon the product type.

The bottled water market is highly fragmented market with a large number of private label brands as well as local artisanal bottlers. More than 60% of the bottled water market is occupied by the regional and national players at the global level. However, Nestle and Groupe Danone accounted for a significant share in the global bottled water market in 2013.The global market for the bottled water was valued at USD 157.27 billion in 2013. 

Still bottled water accounted for the largest share of 64.9% in terms of revenue in 2013 and is projected to maintain its dominance during the forecast period. Indeed the largest segment in 2013, growth of the still bottled water market remained slow as compared to flavored and functional bottled water segment. The rise in health and wellness concern, availability of different flavored and functional bottled water and ease in portability of hygienic water in bottled packaging are some of the driving factors fuelling the demand for the bottled water globally. Carbonated water remained the second largest segment acquiring 22.9% in terms of revenue in 2013. However, the sales of the carbonated water are anticipated to lose its share during the forecast period. Evident growth in the flavored and functional water segment over the past decade has played a vital role in the minds of health conscious consumers. People are now aware of healthy hydration and thus are switching to vitamin water and different flavored water such as lemon, mint and orange.

The bottled water market has worldwide presence with many countries involved in the processing and exporting bottled water to other countries. In terms of revenue, Asia- Pacific accounted for a share of 33% in 2013 and dominated the global bottled water market. Increasing population, upsurge in disposable income, launch of new packaging and rising health and wellness concern have fuelled the demand for bottled water in these regions. Moreover North America and Europe are expected to lose market share to Asia- Pacific and Rest of the World (RoW) during the forecast period and these regions are projected to be the most promising markets in the next six years.

The bottled water has multiple brands but none of them has significant market share. The major international brands of bottled water are Evian (Groupe Danone), Perrier (Nestle Waters), Volvic (Groupe Danone) and Fiji Natural Artesian water (Fiji). Some of the major players of the bottled water market are Nestle Waters, Groupe Danone, PepsiCo Inc, Coca- Cola, Perrier,Fiji,Poland spring and other private label brands. 

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