Market Research Reports

Global Alcoholic Beverages Market by Product, Geography and Consumption Trends, 2011 - 2017

 

Description


The global alcoholic beverages market research report is a comprehensive study of the alcoholic drinks industry. The report analyzes all main segments within the alcoholic beverages market as well as the sub-categories within each key segment. The study provides you with comprehensive data on market size, market share (by product and geography) and leading companies in the alcoholic drinks market. The ultimate goal of this report is to advance your industry knowledge and give you access to business intelligence that will be the foundational force for accurate, profitable business decisions. 
The report on the global alcoholic beverages market comprises an executive summary and an overview of the value chain within the alcoholic drinks industry. It also contains Porter’s five forces analysis-which projects the future bargaining power of buyers and suppliers, threat from substitutes, and intensity of competition-to give you a “big picture” of what to expect in the alcoholic drinks market globally. The study also covers profiles of all leading companies in this market. The report is an authoritative source of information that supports your marketing strategies, mergers and acquisitions, and brand positioning plans.

Overview of the global alcoholic beverages market

Although the global alcoholic drinks market is expected to witness moderate growth, the sheer size of this industry means that even an incremental growth translates into billions of dollars. This report extensively analyzes the market for alcoholic beverages at the global level. It further breaks down the market by region as: Italy, France, Spain, Germany, UK and U.S to arrive at the market size and share of each of these countries. 
The market research report segments alcoholic beverages by product as: beer, spirit, and wine. The latter accounts for 35% of the market share; thus, it emerges as the dominant alcoholic beverage worldwide. The report also notes that the top six companies in the global beer market have a stronghold over 50% of the market share. Each of these key beer manufacturers is forming alliances in developing countries such as China, India, Russia and Brazil to gain a competitive edge.

Consumers in emerging countries are creating a higher demand for alcoholic beverages not just because of the growing population base, but also because alcohol consumption is increasingly percolating into popular culture here. These factors are further impelled by the rising disposable incomes that enable these young consumers to purchase alcoholic beverages. Another factor that can be credited for the advancement of the worldwide alcoholic beverages market is convenient purchase channels, such as online stores, and a strengthening of the existing distribution channels. A healthy tourism industry bodes well for the alcoholic drinks industry too.

However, this industry has to grapple with a number of challenges such as: fierce competition, increasing prices of raw material, stringent government regulations, and a high prevalence of substitutes. The fragmented nature of the global alcoholic drinks industry, where only a handful of players dominate the better part of revenues, makes the entry and sustenance of new players particularly challenging. Moreover, the growing pressure to legalize marijuana-especially in the United States-could cause this recreational drug to eat into the market share of alcoholic beverages. The global alcoholic beverages market is, to a large extent, dependent on the availability of clean water, cereal (such as barley), and fruits. 

Companies mentioned in the global alcoholic beverages market report

The report profiles market leaders such as: SABMiller, Bacardi, Heineken, Remy Cointreau, Pernod Ricard, and Carlsberg.

Geographies analyzed under this research report:
  • Europe
  • North America 
  • Asia-Pacific 
  • Rest of the World 
This report gives you access to decisive data such as:
  • Market growth drivers 
  • Factors limiting market growth
  • Current market trends 
  • Market structure
  • Market projections for the coming years 
Key highlights of this report:
  • Overview of key market forces propelling and restraining market growth 
  • Up-to-date analyses of market trends and technological improvements in the micro servers industry
  • Pin-point analyses of market competition dynamics to offer you a competitive edge
  • An analysis of strategies of major competitors 
  • An array of graphics and SWOT analysis of major industry segments 
  • Detailed analyses of industry trends
  • A well-defined technological growth map with an impact-analysis 
  • Offers a clear understanding of the competitive landscape and key product segments

Table of Contents


 

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