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Millennials’ New Definition of Luxury to Trigger 'Smooth Sailing' for Yacht Charter Market

The global market for yacht charters is mainly riding on the coattails of increased disposable income of consumers and the millennial generation’s changing definition of luxury. The unique character traits of millennial buyers, which include highly adventurous, financially frugal, and environment-friendly, make them the target consumers in the yacht charter market.

High purchase capital and extravagant cost of ownership of yachts is pushing cost-conscious millennials towards the more cost-effective option of yacht charters. Instead of buyouts, young consumers are preferring to charter a yacht for a luxurious adventure, and this is contributing to the growth of the yacht charter market. Furthermore, consumers looking for luxury and comfort on their travel are shifting their preferences from booking a luxury hotel to chartering a yacht, which is also expected to emerge as a lucrative trend in the yacht charter market.

Transparency Market Research (TMR) recently conducted a detailed market research to study the changing consumer trends that may influence the growth of the yacht charter market. It includes comprehensive explanation on which factors are driving the yacht charter market, and how stakeholders can benefit from the changing market trends to maintain their lead in this landscape.

yacht charter market infographic

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Preference for Motor Yachts and Catamaran Yachts Influence Market Trends

In recent years, the number of travelers opting for nautical vacations has increased significantly, worldwide, and their preference for luxurious yacht charters has triggered the global market to surpass a valuation of US$ 13 billion in 2018. Modern travelers are making careful decisions regarding which type of yacht to charter, which is dictating market players’ strategies to leverage the rise in nautical travel and tourism across the world.

In 2018, more than 40% revenue share of the global yacht charter market was accounted for by motor yachts, and this value is likely to reach nearly half the revenue of the market by 2027. The suitability of motor yachts with various parameters of travelers’ choices of vacations, such as destination, weather, water sports activities, and specific needs about deck space, is one of the most important factors that justifies end users’ preference for chartering a motor yacht.

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However, the popularity of multihull yachts or catamarans is also increasing at a significant rate among travelers. With the increasing number of corporate customers in the yacht charter market, the demand for bigger and multihull yachts is expected to surge.

Market players are noticing a rising proclivity toward highly luxurious catamarans among corporate as well as retail customers, and consequently, they are increasing the availability of multihull yachts with lavish amenities such as gymnasiums, Jacuzzis, and helidecks. In the coming years, leading players in the yacht charter market are expected to adopt strategies to ensure the availability of various types and sizes of yachts to perfectly meet end user requirements, in order to win in this landscape.

Stakeholders’ Focus to Shift from Europe to Asia Pacific with Attractive Charter Destinations

While the global yacht charters landscape is set to expand at a CAGR of ~7% from 2019 and 2027, the regional market in Asia Pacific is expected to witness the fastest growth of over 9%, to reach a value of ~US$ 6 billion by 2027. Increasing disposable income of consumers in developing Asian countries, coupled with the rising number of charter destinations in the region, is expected remain the linchpin for the growth of the yacht charter market in Asia Pacific. Though Europe accounts for nearly half the revenue share of the global market, the demand for yacht charters in Asia Pacific is likely to hold nearly one-fourth market share by 2027.

yacht charter market segmentation

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Analyst’s Viewpoint: How the Future Looks for Yacht Charter Market

While the millennial population is becoming the target end user in the yacht charter landscape, stakeholders will have to mold their business strategies based on their target end users’ preferences and requirements. Increasing environmental concerns and tightening wallets of young-adult travelers are expected to boost the popularity of electric or solar-powered yachts, which will become one of the important factors influencing the next moves of market players. Also, multihulls will become the norm while catamarans are likely to remain something of an anomaly in the yacht charter market in the coming years.

Global Yacht Charter Market - Key Insights

  • The global yacht charter market is estimated to expand at a CAGR of ~7% from 2019 and 2027.
  • The medium size yacht segment held a leading share of the market; however, the large yacht segment is anticipated to expand significantly, due to a surge in the demand for superyachts and mega yachts.
  • Consumer trend is shifting from ownership to charters to avoid maintenance and operational costs.
  • Rise in tourism in remote areas such as Alaska and the Micronesian islands is anticipated to further propel the yacht charter market. Increased consumer spending on luxury travel and emergence of newer business models such as trip sharing are anticipated to drive the yacht charter market. 

Drivers of Yacht Charter Market

  • The yacht charter market is expanding rapidly, as it is a more cost-effective solution than ownership, and chartering a yacht saves year-round maintenance costs.
  • A majority of yacht charter customers are high net worth individuals (HNWI). Rise in the number of HNWIs is projected to drive the yacht charter market. Countries in Asia Pacific, such as India, South Korea, and China, are witnessing significant increase in the population of HNWIs. Stable economic conditions and high interest in travel and luxury among HNWIs are estimated to drive the global yacht charter market.
  • Governments across the globe are investing in tourism infrastructure, which is anticipated to further propel nautical tourism and boost the yacht charter market.
  • Rise in consumer participation in watersports & sailing and increased spending on leisure & luxury travel are driving the yacht charter market. 

Challenges for Yacht Charter Market

  • A yacht is needed to be registered under a country of choice, and subsequently, has to comply with the maritime law of that country, called flag state. The flag state limits and defines the arrival of yachts registered with other countries. Global registration is required to sail and charter the yacht, worldwide, which demands higher registration charges and taxations.
  • Limitations of cross border operations and requirement of skipper license are some more challenges to the yacht charter market.
  • Chartering of a yacht is subject to weather and season. Europe and North America witness low demand during the winter months, while Asia Pacific witnesses low demand in the monsoon season.

Yacht Charter Market: Key Segments

  • Based on yacht type, the motor yachts segment held a leading share of the yacht charter market. Demand for high-speed yachts and modern yacht hull designs is high among customers. Catamarans are also expected to witness high demand, as they offer significantly large space and provide greater stability. Catamarans offer more ride comfort, and cruise and anchor in waters where other monohull yachts find difficult to wade. Catamarans are safer due to their structural design, which enables anchoring in shallow waters and near shades and beaches.
  • By yacht sub-type, the open yachts segment held a prominent share of the global yacht charter market, as they are widely preferred for day-cruising and tours. Open yachts are generally small in size, and prove cost-effective for a one-day tour. Classic yachts are traditional and vintage water vessels that are refitted with modern amenities. These yachts are being increasingly preferred for their elegant appearance and amenities to host personal and corporate events.
  • In terms of yacht size, the medium yachts segment held a leading share of the yacht charter market, and is expected to further witness a rise in demand, as they are highly suitable for a week-long tour or excursions. The large yachts segment accounted for a relatively minor share of the global market due to their high charter price.
  • Based on customer, the retail segment held a leading share of the global yacht charter market. Retailers or travel agents are being approached by customers to finalize charter deals so as to save the hassles of finding, negotiating, and fixing a charter. Retailers have business tie-ups with charter companies, and hence, offer better monetary discounts. The others segments, which includes individual tourists that can directly approach and book a yacht charter, online, before arriving at the destination, and also have the liberty to compare and research other yacht charter packages. The advent of online networking and advertisements by charter companies has boosted the online yacht charter segment. 

Global Yacht Charter Market: Regional Analysis 

  • In terms of region, Europe held a leading share of the global yacht charter market.
  • Europe has a scenic and significantly large area ideal for sailing, and the region is a key destination for luxury charters around the world. Europe is a prominent tourist destination, and has vast expanses of coastal areas. The Mediterranean Sea is a key destination as far as global nautical tourism is concerned. Areas around the Baltic and Nordic seas also witness high demand for charter yachts.
  • Europe is followed by North America, with high consumer interest in watersports and the presence of a large number of high net worth individuals in the region. 

Global Yacht Charter Market: Competition Landscape

  • Key players operating in the global yacht charter market include
    • Burgess
    • Boat International Media Ltd.
    • Charter Yachts Australia
    • Boatbound Inc.
    • CharterWorld LLP
    • Mertello Yachting Company
    • Fairline Yacht
    • Dream Yacht Charter
    • Incrediblue Ltd.
    • Yachtico, Inc
    • Inter Yacht Charter
    • Fraser Yacht
    • Nicholson Yachts
    • Thai Charters
    • Simpson Marine
    • Northrop & Johnson
    • Sailing Thailand Island Cruises Co., Ltd.
    • Super Yacht Logistics, LLC.
    • Yacht Charter Fleet
    • West Coast Marine Yacht Service Pvt Ltd.
    • Zizooboats GmbH.

Yacht Charter Market – Scope of the Report

Transparency Market Research’s recent report on the yacht charter market, with the help of a comprehensive outlook, provides readers with an assessment of the global market landscape. This study on the yacht charter market analyzes the scenario for the period of 2019 to 2027, wherein, 2018 is the base year and 2017 and before is historical data. This report enables readers to make important decisions with regard to their business, with the help of a wealth of information enclosed in the study.

This TMR study on the yacht charter market also provides data on the developments made by important players and stakeholders in the market, along with a competitive analysis. The report also provides an understanding of the strengths, weaknesses, threats, and opportunities, along with the trends and restraints in the landscape. Presented in a clear sanctioned manner, this report on the yacht charter market gives readers an individual understanding of the market.

This study also discusses the underlying trends and the impact of various factors that are driving the yacht charter market, along with their influence on the evolution of the market.

This study also offers Porter’s Five Point Analysis, value chain analysis, regulatory scenario, and a SWOT analysis of the yacht charter market, in order to elaborate the crucial growth tactics and opportunities for market players contributing to the market.

Key Questions Answered in Report on Yacht Charter Market

  • How much revenue will the yacht charter market generate by the end of the forecast period?
  • Which segment of the market is likely to have the maximum market share by 2027?
  • What are the impact factors and their effects on the market for yacht charters?
  • What regions currently contribute the maximum share to the overall yacht charter market?
  • What are the indicators expected to drive the yacht charter market?
  • What region is likely to be a lucrative market during the forecast period?
  • What are the essential strategies incorporated by key stakeholders in the yacht charter market to expand their geographic presence?
  • What are the major advancements being witnessed in the yacht charter market?
  • How do regulatory norms affect the yacht charter market?

This report answers these questions and more about the yacht charter market, aiding major stakeholders and key players in making the right decisions and strategizing for the advancement of their business.

Yacht Charter Market: Research Methodology

This TMR report on the yacht charter market is based on a complete and comprehensive evaluation of the market, backed by secondary and primary sources. The competitive scenario of the yacht charter market is supported by an assessment of the different factors that influence the market on a minute and granular level. By thoroughly analyzing the historical data, current trends and announcements by key players, researchers of the yacht charter market arrive at predictions and estimations, and calculate the forecasts for the market.

This report uses an analytical triangulation method to estimate the numbers and figures of the yacht charter market, with both, a bottom-up and top-down approach.

This detailed assessment of the yacht charter market, along with an overview of the landscape, is provided based on careful examination of the avenues related to this industry. Analysts’ conclusions on how the yacht charter market is set to grow are based on carefully-vetted primary and secondary sources.

Yacht Charter Market: Segmentation

This report on the yacht charter market provides information on the basis of yacht type, yacht sub-type, yacht size, customer, and region.

Yacht Type

Sailing Yachts

  • Classic
  • Open
  • Large

Motor Yachts

  • Classic
  • Open
  • Large

Catamaran Yachts

  • Classic
  • Open
  • Large

Yacht Sub-type




Yacht Size









North America


Asia Pacific

Middle East & Africa

Latin America

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Yacht Charter Market

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