Writing Instruments Market

Writing Instruments Market (Type: Pens, Pencils, Highlighters, and Others; and Distribution Channel: Online and Offline) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2023-2031

Global Writing Instruments Market Outlook 2031

  • The global industry was valued at US$ 12.6 Bn in 2022
  • It is estimated to grow at a CAGR of 4.7% from 2023 to 2031 and reach US$ 18.7 Bn by the end of 2031

Analysts’ Viewpoint

Increase in rate of literacy across the globe and rise in availability of customized and personalized writing tools are key factors fueling writing instruments market growth. Furthermore, surge in application of writing instruments in corporate offices, schools, colleges, and the designing sector is contributing to market expansion. Growth in the e-commerce sector and increase in number of online stationery stores are expected to augment market progress in the near future.

The industry is highly competitive due to the presence of a large number of writing instrument manufacturers. Key players are focusing on continuous product development. They are introducing sustainable and eco-friendly writing instruments, such as recycled newspaper pencils, eco-friendly wood pencils, recycled plastic bottle pens, and sustainable bamboo wood pens, to expand their customer base.

Writing Instruments Market

Market Introduction

Writing instruments refer to tools used for writing or drawing on diverse surfaces. They are intended to leave markings, draw lines, or generate textual or visual information. Writing instruments are available in a variety of colors, shapes, and sizes.

Pens, pencils, and highlighters are the common types of writing instruments. These products have their own set of features and functions. Writing instruments help jot down ideas and thoughts in a concrete form. Demand for office writing supplies is anticipated to rise at a steady pace across the globe in the near future.

Increase in Literacy Rate and Rise in Customization Options

Growth in the rate of literacy is anticipated to augment the writing instruments market demand during the forecast period. As per the data published by the UNICEF, the youth literacy rate improved from 87% in 2000 to 92% in 2020. This is driving the demand for good-quality stationery supplies, including writing instruments.

Manufacturers of writing instruments are offering customized and personalized products to consumers. Customized writing instruments are considered more suitable for gifting and even for personal use than regular writing products. Rise in sale of personalized pens or other writing accessories is contributing to the increase in writing instruments market value.

Availability of Sustainable Writing Instruments Propelling Market Development

Writing instruments made from biodegradable, renewable, and recycled materials are gaining traction among environmentally-conscious consumers. These products are manufactured from recycled paper, wood, and bamboo.

Traditional writing instruments manufactured from plastic and metal raw materials are harmful to the environment, as ultimately they end up in landfills. Thus, rise in demand for sustainable writing instruments is fueling market statistics.

Surge in Demand for Pens Boosting Writing Instruments Market Opportunities for Manufacturers

Based on type, the global market has been segmented into pens, pencils, highlighters, and others. As per the writing instruments market analysis, the pens segment is likely to dominate the global landscape during the forecast period.

Demand for different types of pens is increasing across the globe due to the rise in number of educational institutions and corporate offices. The pens segment has been further divided into fountain pens, roller ball pens, ballpoint pens, and others (gel pens, calligraphy pens, etc.). Manufacturers are focusing on creating innovative pens for residential and commercial applications.

Regional Outlook of Global Writing Instruments Industry

According to the latest writing instruments market research, Asia Pacific is anticipated to dominate the global landscape during the forecast period. Increase in number of students enrolling for education, large customer base, and product innovation are some of the key factors fueling the writing instruments industry growth in the region. Significant expansion in the education sector in countries such as India and China is also boosting market dynamics of Asia Pacific.

The writing instruments market size in North America is estimated to increase at a steady pace in the near future, owing to the growth in demand for writing tools for corporate gifting and personal usage in the region. Demand for educational writing supplies is also rising in Europe, thereby creating value-grab opportunities for companies operating in the region.

Analysis of Key Players

As per the writing instruments market report, prominent players are implementing strategies such as mergers, collaborations, and partnerships to strengthen their global position. Leading players are also following the latest writing instruments market trends to avail lucrative revenue opportunities.

Key writing instruments companies are Newell Brands, PILOT Corporation, Faber-Castell, BIC, Montblanc, Lamy Inc., Pelikan Group GmbH, MITSUBISHI PENCIL CO., LTD., Pentel Co. Ltd., and STAEDTLER Mars GmbH & Co. KG. These players have been investing in advanced technologies and innovation of products to increase their writing instruments market share.

Key Developments

  • On February 8, 2023, Montblanc, a leading manufacturer of writing tools, unveiled the Stilema SP3 limited edition luxury pen in collaboration with Ferrari. The Stilema SP3 is designed under the guidance of Ferrari's Chief Design Officer Flavio Manzoni. The product is ultra-exclusive and is limited to just 599 pieces worldwide.
  • On November 1, 2022, BIC Cello, a wholly-owned subsidiary of BIC Group, launched a new range of its existing Butterflow pens. According to the company, the relaunch is a component of the Horizon Plan, BIC's long-term strategy that aims to develop novel products and ink flow systems that enhance customers' writing experiences.
  • On January 6, 2021, Newell Custom Writing Instruments partnered with Gemline, a leading supplier of promotional products. Gemline would be the first supplier partner in the promotional goods sector in the U.S. to provide the category-leading Paper Mate and Sharpie brands. The collaboration broadens Newell's industry reach, enhances Gemline's position in the large writing tool product category, and adds to the company's growing portfolio of premium brand partners.

Each of these players has been profiled in the writing instruments industry research report based on parameters such as company overview, business segments, financial overview, recent developments, business strategies, and product portfolio.

Market Snapshot

Attribute Detail

Market Value in 2022

US$ 12.6 Bn

Market Forecast Value in 2031

US$ 18.7 Bn

Growth Rate (CAGR)

4.7%

Forecast Period

2023-2031

Quantitative Units

US$ Bn for Value and Thousand Units for Volume

Market Analysis

Includes cross-segment at the global as well as regional level. Furthermore, the qualitative analysis includes drivers, restraints, opportunities, key trends, upcoming key trends, Porter’s Five Forces analysis, value chain analysis, SWOT analysis, and key trend analysis.

Competition Landscape

  • Market Player - Competition Dashboard and Revenue Share Analysis 2022
  • Company Profiles (Details - Company Overview, Sales Area/Geographical Presence, Revenue, COVID-19 Response, Strategy & Business Overview)

Regions Covered

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • South America

Market Segmentation

  • Type
    • Pens
      • Fountain Pens
      • Roller Ball Pens
      • Ballpoint Pens
      • Others (Gel Pens, Calligraphy Pens, etc.)
    • Pencils
      • Graphite Pencils
      • Mechanical Pencils
    • Highlighters
    • Others (Markers, etc.)
  • Price
    • Under US$ 5
    • US$ 5 - US$ 10
    • US$ 10 - US$ 20
    • US$ 20 - US$ 50
    • US$ 50 - US$ 100
    • Above US$ 100
  • End-use
    • Residential
    • Commercial
    • Corporate Offices
    • Educational Institutions
    • Others (Design Studios, etc.)
  • Distribution Channel
    • Online
      • Company-owned Websites
      • E-commerce Websites
    • Offline
      • Supermarkets/Hypermarkets
      • Stationery Stores
      • Departmental Stores
      • Retail Stores

Companies Profiled

  • Newell Brands
  • PILOT Corporation
  • Faber-Castell
  • BIC
  • Montblanc
  • Lamy Inc.
  • Pelikan Group GmbH
  • MITSUBISHI PENCIL CO., LTD.
  • Pentel Co., Ltd.
  • STAEDTLER Mars GmbH & Co. KG

Customization Scope

Available upon request

Pricing

Available upon request

Frequently Asked Questions

How big was the global writing instruments market in 2022?

It was valued at US$ 12.6 Bn in 2022

How is the writing instruments industry expected to grow by 2031?

It is likely to grow at a CAGR of 4.7% from 2023 to 2031

What are the key factors driving the demand for writing instruments?

Rise in availability of personalized writing instruments and high demand for environmentally-friendly products

Which was the largest writing instruments type segment in 2022?

The pens type segment accounted for the largest share in 2022

How promising is the demand for writing instruments in Asia Pacific?

Demand for writing instruments is anticipated to be high in Asia Pacific during the forecast period

Who are the prominent writing instruments manufacturers?

Newell Brands, PILOT Corporation, Faber-Castell, BIC, Montblanc, Lamy Inc., Pelikan Group GmbH, MITSUBISHI PENCIL CO., LTD., Pentel Co. Ltd., and STAEDTLER Mars GmbH & Co. KG

1. Preface

    1.1. Market Definition and Scope

    1.2. Market Segmentation

    1.3. Key Research Objectives

    1.4. Research Highlights

2. Assumptions

3. Research Methodology

4. Executive Summary

5. Market Overview

    5.1. Market Dynamics

        5.1.1. Drivers

        5.1.2. Restraints

        5.1.3. Opportunities

    5.2. Key Trends Analysis

        5.2.1. Demand Side Analysis

        5.2.2. Supply Side Analysis

    5.3. Key Market Indicators

    5.4. Porter’s Five Forces Analysis

    5.5. Value Chain Analysis

    5.6. Industry SWOT Analysis

    5.7. COVID-19 Impact Analysis

    5.8. Global Writing Instruments Market Analysis and Forecast, 2017 - 2031

        5.8.1. Market Value Projection (US$ Bn)

        5.8.2. Market Volume Projection (Thousand Units)

6. Global Writing Instruments Market Analysis and Forecast, by Type

    6.1. Global Writing Instruments Market Size (US$ Bn) (Thousand Units), by Type, 2017- 2031

        6.1.1. Pens

            6.1.1.1. Fountain Pens

            6.1.1.2. Roller Ball Pens

            6.1.1.3. Ball Point Pens

            6.1.1.4. Others (Gel Pens, Calligraphy Pens, etc.)

        6.1.2. Pencils

            6.1.2.1. Graphite Pencils

            6.1.2.2. Mechanical Pencils

        6.1.3. Highlighters

        6.1.4. Others (Markers, etc.)

    6.2. Incremental Opportunity, by Type

7. Global Writing Instruments Market Analysis and Forecast, by Price

    7.1. Global Writing Instruments Market Size (US$ Bn) (Thousand Units), by Price, 2017- 2031

        7.1.1. Under US$ 5

        7.1.2. US$ 5 - US$ 10

        7.1.3. US$ 10 - US$ 20

        7.1.4. US$ 20 - US$ 50

        7.1.5. US$ 50 - US$ 100

        7.1.6. Above US$ 100

    7.2. Incremental Opportunity, by Price

8. Global Writing Instruments Market Analysis and Forecast, by End-use

    8.1. Global Writing Instruments Market Size (US$ Bn) (Thousand Units), by End-use, 2017- 2031

        8.1.1. Residential

        8.1.2. Commercial

            8.1.2.1. Corporate Offices

            8.1.2.2. Educational Institutions

            8.1.2.3. Others (Design Studios, etc.)

    8.2. Incremental Opportunity, by End-use

9. Global Writing Instruments Market Analysis and Forecast, by Distribution Channel

    9.1. Global Writing Instruments Market Size (US$ Bn) (Thousand Units), by Distribution Channel, 2017- 2031

        9.1.1. Online

            9.1.1.1. Company-owned Websites

            9.1.1.2. E-commerce Websites

        9.1.2. Offline

            9.1.2.1. Supermarkets/Hypermarkets

            9.1.2.2. Stationery Stores

            9.1.2.3. Departmental Stores

            9.1.2.4. Retail Stores

    9.2. Incremental Opportunity, by Distribution Channel

10. Global Writing Instruments Market Analysis and Forecast, by Region

    10.1. Global Writing Instruments Market Size (US$ Bn) (Thousand Units), by Region, 2017- 2031

        10.1.1. North America

        10.1.2. Europe

        10.1.3. Asia Pacific

        10.1.4. Middle East & Africa

        10.1.5. South America

    10.2. Incremental Opportunity, by Region

11. North America Writing Instruments Market Analysis and Forecast

    11.1. Regional Snapshot

    11.2. Key Supplier Analysis

    11.3. Key Trends Analysis

        11.3.1. Supply side

        11.3.2. Demand Side

    11.4. Price Trend Analysis

        11.4.1. Weighted Average Selling Price (US$)

    11.5. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Type, 2017- 2031

        11.5.1. Pens

            11.5.1.1. Fountain Pens

            11.5.1.2. Roller Ball Pens

            11.5.1.3. Ball Point Pens

            11.5.1.4. Others (Gel Pens, Calligraphy Pens, etc.)

        11.5.2. Pencils

            11.5.2.1. Graphite Pencils

            11.5.2.2. Mechanical Pencils

        11.5.3. Highlighters

        11.5.4. Others (Markers, etc.)

    11.6. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Price, 2017- 2031

        11.6.1. Under US$ 5

        11.6.2. US$ 5 - US$ 10

        11.6.3. US$ 10 - US$ 20

        11.6.4. US$ 20 - US$ 50

        11.6.5. US$ 50 - US$ 100

        11.6.6. Above US$ 100

    11.7. Writing Instruments Market Size (US$ Bn) (Thousand Units), by End-use, 2017- 2031

        11.7.1. Residential

        11.7.2. Commercial

            11.7.2.1. Corporate Offices

            11.7.2.2. Educational Institutions

            11.7.2.3. Others (Design Studios, etc.)

    11.8. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Distribution Channel, 2017- 2031

        11.8.1. Online

            11.8.1.1. Company-owned Websites

            11.8.1.2. E-commerce Websites

        11.8.2. Offline

            11.8.2.1. Supermarkets/Hypermarkets

            11.8.2.2. Stationery Stores

            11.8.2.3. Departmental Stores

            11.8.2.4. Retail Stores

    11.9. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Country, 2017- 2031

        11.9.1. U.S.

        11.9.2. Canada

        11.9.3. Rest of North America

    11.10. Incremental Opportunity Analysis

12. Europe Writing Instruments Market Analysis and Forecast

    12.1. Regional Snapshot

    12.2. Key Supplier Analysis

    12.3. Key Trends Analysis

        12.3.1. Supply side

        12.3.2. Demand Side

    12.4. Price Trend Analysis

        12.4.1. Weighted Average Selling Price (US$)

    12.5. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Type, 2017- 2031

        12.5.1. Pens

            12.5.1.1. Fountain Pens

            12.5.1.2. Roller Ball Pens

            12.5.1.3. Ball Point Pens

            12.5.1.4. Others (Gel Pens, Calligraphy Pens, etc.)

        12.5.2. Pencils

            12.5.2.1. Graphite Pencils

            12.5.2.2. Mechanical Pencils

        12.5.3. Highlighters

        12.5.4. Others (Markers, etc.)

    12.6. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Price, 2017- 2031

        12.6.1. Under US$ 5

        12.6.2. US$ 5 - US$ 10

        12.6.3. US$ 10 - US$ 20

        12.6.4. US$ 20 - US$ 50

        12.6.5. US$ 50 - US$ 100

        12.6.6. Above US$ 100

    12.7. Writing Instruments Market Size (US$ Bn) (Thousand Units), by End-use, 2017- 2031

        12.7.1. Residential

        12.7.2. Commercial

            12.7.2.1. Corporate Offices

            12.7.2.2. Educational Institutions

            12.7.2.3. Others (Design Studios, etc.)

    12.8. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Distribution Channel, 2017- 2031

        12.8.1. Online

            12.8.1.1. Company-owned Websites

            12.8.1.2. E-commerce Websites

        12.8.2. Offline

            12.8.2.1. Supermarkets/Hypermarkets

            12.8.2.2. Stationery Stores

            12.8.2.3. Departmental Stores

            12.8.2.4. Retail Stores

    12.9. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Country, 2017- 2031

        12.9.1. U.K.

        12.9.2. Germany

        12.9.3. France

        12.9.4. Rest of Europe

    12.10. Incremental Opportunity Analysis

13. Asia Pacific Writing Instruments Market Analysis and Forecast

    13.1. Regional Snapshot

    13.2. Key Supplier Analysis

    13.3. Key Trends Analysis

        13.3.1. Supply side

        13.3.2. Demand Side

    13.4. Price Trend Analysis

        13.4.1. Weighted Average Selling Price (US$)

    13.5. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Type, 2017- 2031

        13.5.1. Pens

            13.5.1.1. Fountain Pens

            13.5.1.2. Roller Ball Pens

            13.5.1.3. Ball Point Pens

            13.5.1.4. Others (Gel Pens, Calligraphy Pens, etc.)

        13.5.2. Pencils

            13.5.2.1. Graphite Pencils

            13.5.2.2. Mechanical Pencils

        13.5.3. Highlighters

        13.5.4. Others (Markers, etc.)

    13.6. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Price, 2017- 2031

        13.6.1. Under US$ 5

        13.6.2. US$ 5 - US$ 10

        13.6.3. US$ 10 - US$ 20

        13.6.4. US$ 20 - US$ 50

        13.6.5. US$ 50 - US$ 100

        13.6.6. Above US$ 100

    13.7. Writing Instruments Market Size (US$ Bn) (Thousand Units), by End-use, 2017- 2031

        13.7.1. Residential

        13.7.2. Commercial

            13.7.2.1. Corporate Offices

            13.7.2.2. Educational Institutions

            13.7.2.3. Others (Design Studios, etc.)

    13.8. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Distribution Channel, 2017- 2031

        13.8.1. Online

            13.8.1.1. Company-owned Websites

            13.8.1.2. E-commerce Websites

        13.8.2. Offline

            13.8.2.1. Supermarkets/Hypermarkets

            13.8.2.2. Stationery Stores

            13.8.2.3. Departmental Stores

            13.8.2.4. Retail Stores

    13.9. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Country, 2017- 2031

        13.9.1. China

        13.9.2. India

        13.9.3. Japan

        13.9.4. Rest of Asia Pacific

    13.10. Incremental Opportunity Analysis

14. Middle East & Africa Writing Instruments Market Analysis and Forecast

    14.1. Regional Snapshot

    14.2. Key Supplier Analysis

    14.3. Key Trends Analysis

        14.3.1. Supply side

        14.3.2. Demand Side

    14.4. Price Trend Analysis

        14.4.1. Weighted Average Selling Price (US$)

    14.5. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Type, 2017- 2031

        14.5.1. Pens

            14.5.1.1. Fountain Pens

            14.5.1.2. Roller Ball Pens

            14.5.1.3. Ball Point Pens

            14.5.1.4. Others (Gel Pens, Calligraphy Pens, etc.)

        14.5.2. Pencils

            14.5.2.1. Graphite Pencils

            14.5.2.2. Mechanical Pencils

        14.5.3. Highlighters

        14.5.4. Others (Markers, etc.)

    14.6. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Price, 2017- 2031

        14.6.1. Under US$ 5

        14.6.2. US$ 5 - US$ 10

        14.6.3. US$ 10 - US$ 20

        14.6.4. US$ 20 - US$ 50

        14.6.5. US$ 50 - US$ 100

        14.6.6. Above US$ 100

    14.7. Writing Instruments Market Size (US$ Bn) (Thousand Units), by End-use, 2017- 2031

        14.7.1. Residential

        14.7.2. Commercial

            14.7.2.1. Corporate Offices

            14.7.2.2. Educational Institutions

            14.7.2.3. Others (Design Studios, etc.)

    14.8. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Distribution Channel, 2017- 2031

        14.8.1. Online

            14.8.1.1. Company-owned Websites

            14.8.1.2. E-commerce Websites

        14.8.2. Offline

            14.8.2.1. Supermarkets/Hypermarkets

            14.8.2.2. Stationery Stores

            14.8.2.3. Departmental Stores

            14.8.2.4. Retail Stores

    14.9. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Country, 2017- 2031

        14.9.1. GCC

        14.9.2. South Africa

        14.9.3. Rest of Middle East & Africa

    14.10. Incremental Opportunity Analysis

15. South America Writing Instruments Market Analysis and Forecast

    15.1. Regional Snapshot

    15.2. Key Supplier Analysis

    15.3. Key Trends Analysis

        15.3.1. Supply side

        15.3.2. Demand Side

    15.4. Price Trend Analysis

        15.4.1. Weighted Average Selling Price (US$)

    15.5. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Type, 2017- 2031

        15.5.1. Pens

            15.5.1.1. Fountain Pens

            15.5.1.2. Roller Ball Pens

            15.5.1.3. Ball Point Pens

            15.5.1.4. Others (Gel Pens, Calligraphy Pens, etc.)

        15.5.2. Pencils

            15.5.2.1. Graphite Pencils

            15.5.2.2. Mechanical Pencils

        15.5.3. Highlighters

        15.5.4. Others (Markers, etc.)

    15.6. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Price, 2017- 2031

        15.6.1. Under US$ 5

        15.6.2. US$ 5 - US$ 10

        15.6.3. US$ 10 - US$ 20

        15.6.4. US$ 20 - US$ 50

        15.6.5. US$ 50 - US$ 100

        15.6.6. Above US$ 100

    15.7. Writing Instruments Market Size (US$ Bn) (Thousand Units), by End-use, 2017- 2031

        15.7.1. Residential

        15.7.2. Commercial

            15.7.2.1. Corporate Offices

            15.7.2.2. Educational Institutions

            15.7.2.3. Others (Design Studios, etc.)

    15.8. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Distribution Channel, 2017- 2031

        15.8.1. Online

            15.8.1.1. Company-owned Websites

            15.8.1.2. E-commerce Websites

        15.8.2. Offline

            15.8.2.1. Supermarkets/Hypermarkets

            15.8.2.2. Stationery Stores

            15.8.2.3. Departmental Stores

            15.8.2.4. Retail Stores

    15.9. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Country, 2017- 2031

        15.9.1. Brazil

        15.9.2. Rest of South America

    15.10. Incremental Opportunity Analysis

16. Competition Landscape

    16.1. Competition Dashboard

    16.2. Market Share Analysis % (2022)

    16.3. Company Profiles [Company Overview, Product Portfolio, Financial Information, (Subject to Data Availability), Business Strategies / Recent Developments]

        16.3.1. Newell Brands

            16.3.1.1. Company Overview

            16.3.1.2. Product Portfolio

            16.3.1.3. Financial Information, (Subject to Data Availability)

            16.3.1.4. Business Strategies / Recent Developments

        16.3.2. PILOT Corporation

            16.3.2.1. Company Overview

            16.3.2.2. Product Portfolio

            16.3.2.3. Financial Information, (Subject to Data Availability)

            16.3.2.4. Business Strategies / Recent Developments

        16.3.3. Faber-Castell

            16.3.3.1. Company Overview

            16.3.3.2. Product Portfolio

            16.3.3.3. Financial Information, (Subject to Data Availability)

            16.3.3.4. Business Strategies / Recent Developments

        16.3.4. BIC®

            16.3.4.1. Company Overview

            16.3.4.2. Product Portfolio

            16.3.4.3. Financial Information, (Subject to Data Availability)

            16.3.4.4. Business Strategies / Recent Developments

        16.3.5. Montblanc

            16.3.5.1. Company Overview

            16.3.5.2. Product Portfolio

            16.3.5.3. Financial Information, (Subject to Data Availability)

            16.3.5.4. Business Strategies / Recent Developments

        16.3.6. Lamy Inc.

            16.3.6.1. Company Overview

            16.3.6.2. Product Portfolio

            16.3.6.3. Financial Information, (Subject to Data Availability)

            16.3.6.4. Business Strategies / Recent Developments

        16.3.7. Pelikan Group GmbH

            16.3.7.1. Company Overview

            16.3.7.2. Product Portfolio

            16.3.7.3. Financial Information, (Subject to Data Availability)

            16.3.7.4. Business Strategies / Recent Developments

        16.3.8. MITSUBISHI PENCILS CO.,LTD.

            16.3.8.1. Company Overview

            16.3.8.2. Product Portfolio

            16.3.8.3. Financial Information, (Subject to Data Availability)

            16.3.8.4. Business Strategies / Recent Developments

        16.3.9. Pentel Co., Ltd.

            16.3.9.1. Company Overview

            16.3.9.2. Product Portfolio

            16.3.9.3. Financial Information, (Subject to Data Availability)

            16.3.9.4. Business Strategies / Recent Developments

        16.3.10. STAEDTLER Mars GmbH & Co. KG

            16.3.10.1. Company Overview

            16.3.10.2. Product Portfolio

            16.3.10.3. Financial Information, (Subject to Data Availability)

            16.3.10.4. Business Strategies / Recent Developments

17. Go to Market Strategy

    17.1. Identification of Potential Market Spaces

    17.2. Understanding the Buying Process of the Customers

    17.3. Preferred Sales & Marketing Strategy

List of Tables

Table 1: Global Writing Instruments Market Value(US$ Bn), By Type, 2017 - 2031

Table 2: Global Writing Instruments Market Volume(Thousand Units), By Type, 2017 - 2031

Table 3: Global Writing Instruments Market Value(US$ Bn), By Price, 2017 - 2031

Table 4: Global Writing Instruments Market Volume(Thousand Units), By Price, 2017 - 2031

Table 5: Global Writing Instruments Market Value(US$ Bn), By End-use, 2017 - 2031

Table 6: Global Writing Instruments Market Volume(Thousand Units), By End-use, 2017 - 2031

Table 7: Global Writing Instruments Market Value(US$ Bn), By Distribution Channel, 2017 - 2031

Table 8: Global Writing Instruments Market Volume(Thousand Units), By Distribution Channel, 2017 - 2031

Table 9: Global Writing Instruments Market Value(US$ Bn), By Region, 2017 - 2031

Table 10: Global Writing Instruments Market Volume(Thousand Units), By Region, 2017 - 2031

Table 11: North America Writing Instruments Market Value(US$ Bn), By Type, 2017 - 2031

Table 12: North America Writing Instruments Market Volume(Thousand Units), By Type, 2017 - 2031

Table 13: North America Writing Instruments Market Value(US$ Bn), By Price, 2017 - 2031

Table 14: North America Writing Instruments Market Volume(Thousand Units), By Price, 2017 - 2031

Table 15: North America Writing Instruments Market Value(US$ Bn), By End-use, 2017 - 2031

Table 16: North America Writing Instruments Market Volume(Thousand Units), By End-use, 2017 - 2031

Table 17: North America Writing Instruments Market Value(US$ Bn), By Distribution Channel, 2017 - 2031

Table 18: North America Writing Instruments Market Volume(Thousand Units), By Distribution Channel, 2017 - 2031

Table 19: North America Writing Instruments Market Value(US$ Bn), By Country, 2017 - 2031

Table 20: North America Writing Instruments Market Volume(Thousand Units), By Country, 2017 - 2031

Table 21: Europe Writing Instruments Market Value(US$ Bn), By Type, 2017 - 2031

Table 22: Europe Writing Instruments Market Volume(Thousand Units), By Type, 2017 - 2031

Table 23: Europe Writing Instruments Market Value(US$ Bn), By Price, 2017 - 2031

Table 24: Europe Writing Instruments Market Volume(Thousand Units), By Price, 2017 - 2031

Table 25: Europe Writing Instruments Market Value(US$ Bn), By End-use, 2017 - 2031

Table 26: Europe Writing Instruments Market Volume(Thousand Units), By End-use, 2017 - 2031

Table 27: Europe Writing Instruments Market Value(US$ Bn), By Distribution Channel, 2017 - 2031

Table 28: Europe Writing Instruments Market Volume(Thousand Units), By Distribution Channel, 2017 - 2031

Table 29: Europe Writing Instruments Market Value(US$ Bn), By Country, 2017 - 2031

Table 30: Europe Writing Instruments Market Volume(Thousand Units), By Country, 2017 - 2031

Table 31: Asia Pacific Writing Instruments Market Value(US$ Bn), By Type, 2017 - 2031

Table 32: Asia Pacific Writing Instruments Market Volume(Thousand Units), By Type, 2017 - 2031

Table 33: Asia Pacific Writing Instruments Market Value(US$ Bn), By Price, 2017 - 2031

Table 34: Asia Pacific Writing Instruments Market Volume(Thousand Units), By Price, 2017 - 2031

Table 35: Asia Pacific Writing Instruments Market Value(US$ Bn), By End-use, 2017 - 2031

Table 36: Asia Pacific Writing Instruments Market Volume(Thousand Units), By End-use, 2017 - 2031

Table 37: Asia Pacific Writing Instruments Market Value(US$ Bn), By Distribution Channel, 2017 - 2031

Table 38: Asia Pacific Writing Instruments Market Volume(Thousand Units), By Distribution Channel, 2017 - 2031

Table 39: Asia Pacific Writing Instruments Market Value(US$ Bn), By Country, 2017 - 2031

Table 40: Asia Pacific Writing Instruments Market Volume(Thousand Units), By Country, 2017 - 2031

Table 41: Middle East & Africa Writing Instruments Market Value(US$ Bn), By Type, 2017 - 2031

Table 42: Middle East & Africa Writing Instruments Market Volume(Thousand Units), By Type, 2017 - 2031

Table 43: Middle East & Africa Writing Instruments Market Value(US$ Bn), By Price, 2017 - 2031

Table 44: Middle East & Africa Writing Instruments Market Volume(Thousand Units), By Price, 2017 - 2031

Table 45: Middle East & Africa Writing Instruments Market Value(US$ Bn), By End-use, 2017 - 2031

Table 46: Middle East & Africa Writing Instruments Market Volume(Thousand Units), By End-use, 2017 - 2031

Table 47: Middle East & Africa Writing Instruments Market Value(US$ Bn), By Distribution Channel, 2017 - 2031

Table 48: Middle East & Africa Writing Instruments Market Volume (Thousand Units), By Distribution Channel, 2017 - 2031

Table 49: Middle East & Africa Writing Instruments Market Value(US$ Bn), By Country, 2017 - 2031

Table 50: Middle East & Africa Writing Instruments Market Volume(Thousand Units), By Country, 2017 - 2031

Table 51: South America Writing Instruments Market Value(US$ Bn), By Type, 2017 - 2031

Table 52: South America Writing Instruments Market Volume(Thousand Units), By Type, 2017 - 2031

Table 53: South America Writing Instruments Market Value(US$ Bn), By Price, 2017 - 2031

Table 54: South America Writing Instruments Market Volume(Thousand Units), By Price, 2017 - 2031

Table 55: South America Writing Instruments Market Value(US$ Bn), By End-use, 2017 - 2031

Table 56: South America Writing Instruments Market Volume(Thousand Units), By End-use, 2017 - 2031

Table 57: South America Writing Instruments Market Value(US$ Bn), By Distribution Channel, 2017 - 2031

Table 58: South America Writing Instruments Market Volume(Thousand Units), By Distribution Channel, 2017 - 2031

Table 59: South America Writing Instruments Market Value(US$ Bn), By Country, 2017 - 2031

Table 60: South America Writing Instruments Market Volume(Thousand Units), By Country, 2017 - 2031

List of Figures

Figure 1: Global Writing Instruments Market Value (US$ Bn), By Type, 2017 - 2031

Figure 2: Global Writing Instruments Market Volume (Thousand Units), By Type, 2017 - 2031

Figure 3: Global Writing Instruments Market Incremental Opportunity (US$ Bn), By Type, 2017 - 2031

Figure 4: Global Writing Instruments Market Value (US$ Bn), By Price, 2017 - 2031

Figure 5: Global Writing Instruments Market Volume (Thousand Units), By Price, 2017 - 2031

Figure 6: Global Writing Instruments Market Incremental Opportunity (US$ Bn), By Price, 2017 - 2031

Figure 7: Global Writing Instruments Market Value (US$ Bn), By End-use, 2017 - 2031

Figure 8: Global Writing Instruments Market Volume (Thousand Units), By End-use, 2017 - 2031

Figure 9: Global Writing Instruments Market Incremental Opportunity (US$ Bn), By End-use, 2017 - 2031

Figure 10: Global Writing Instruments Market Value (US$ Bn), By Distribution Channel, 2017 - 2031

Figure 11: Global Writing Instruments Market Volume (Thousand Units), By Distribution Channel, 2017 - 2031

Figure 12: Global Writing Instruments Market Incremental Opportunity (US$ Bn), By Distribution Channel, 2017 - 2031

Figure 13: Global Writing Instruments Market Value (US$ Bn), By Region, 2017 - 2031

Figure 14: Global Writing Instruments Market Volume (Thousand Units), By Region, 2017 - 2031

Figure 15: Global Writing Instruments Market Incremental Opportunity (US$ Bn), By Region, 2017 - 2031

Figure 16: North America Writing Instruments Market Value (US$ Bn), By Type, 2017 - 2031

Figure 17: North America Writing Instruments Market Volume (Thousand Units), By Type, 2017 - 2031

Figure 18: North America Writing Instruments Market Incremental Opportunity (US$ Bn), By Type, 2017 - 2031

Figure 19: North America Writing Instruments Market Value (US$ Bn), By Price, 2017 - 2031

Figure 20: North America Writing Instruments Market Volume (Thousand Units), By Price, 2017 - 2031

Figure 21: North America Writing Instruments Market Incremental Opportunity (US$ Bn), By Price, 2017 - 2031

Figure 22: North America Writing Instruments Market Value (US$ Bn), By End-use, 2017 - 2031

Figure 23: North America Writing Instruments Market Volume (Thousand Units), By End-use, 2017 - 2031

Figure 24: North America Writing Instruments Market Incremental Opportunity (US$ Bn), By End-use, 2017 - 2031

Figure 25: North America Writing Instruments Market Value (US$ Bn), By Distribution Channel, 2017 - 2031

Figure 26: North America Writing Instruments Market Volume (Thousand Units), By Distribution Channel, 2017 - 2031

Figure 27: North America Writing Instruments Market Incremental Opportunity (US$ Bn), By Distribution Channel, 2017 - 2031

Figure 28: North America Writing Instruments Market Value (US$ Bn), By Country, 2017 - 2031

Figure 29: North America Writing Instruments Market Volume (Thousand Units), By Country, 2017 - 2031

Figure 30: North America Writing Instruments Market Incremental Opportunity (US$ Bn), By Country, 2017 - 2031

Figure 31: Europe Writing Instruments Market Value (US$ Bn), By Type, 2017 - 2031

Figure 32: Europe Writing Instruments Market Volume (Thousand Units), By Type, 2017 - 2031

Figure 33: Europe Writing Instruments Market Incremental Opportunity (US$ Bn), By Type, 2017 - 2031

Figure 34: Europe Writing Instruments Market Value (US$ Bn), By Price, 2017 - 2031

Figure 35: Europe Writing Instruments Market Volume (Thousand Units), By Price, 2017 - 2031

Figure 36: Europe Writing Instruments Market Incremental Opportunity (US$ Bn), By Price, 2017 - 2031

Figure 37: Europe Writing Instruments Market Value (US$ Bn), By End-use, 2017 - 2031

Figure 38: Europe Writing Instruments Market Volume (Thousand Units), By End-use, 2017 - 2031

Figure 39: Europe Writing Instruments Market Incremental Opportunity (US$ Bn), By End-use, 2017 - 2031

Figure 40: Europe Writing Instruments Market Value (US$ Bn), By Distribution Channel, 2017 - 2031

Figure 41: Europe Writing Instruments Market Volume (Thousand Units), By Distribution Channel, 2017 - 2031

Figure 42: Europe Writing Instruments Market Incremental Opportunity (US$ Bn), By Distribution Channel, 2017 - 2031

Figure 43: Europe Writing Instruments Market Value (US$ Bn), By Country, 2017 - 2031

Figure 44: Europe Writing Instruments Market Volume (Thousand Units), By Country, 2017 - 2031

Figure 45: Europe Writing Instruments Market Incremental Opportunity (US$ Bn), By Country, 2017 - 2031

Figure 46: Asia Pacific Writing Instruments Market Value (US$ Bn), By Type, 2017 - 2031

Figure 47: Asia Pacific Writing Instruments Market Volume (Thousand Units), By Type, 2017 - 2031

Figure 48: Asia Pacific Writing Instruments Market Incremental Opportunity (US$ Bn), By Type, 2017 - 2031

Figure 49: Asia Pacific Writing Instruments Market Value (US$ Bn), By Price, 2017 - 2031

Figure 50: Asia Pacific Writing Instruments Market Volume (Thousand Units), By Price, 2017 - 2031

Figure 51: Asia Pacific Writing Instruments Market Incremental Opportunity (US$ Bn), By Price, 2017 - 2031

Figure 52: Asia Pacific Writing Instruments Market Value (US$ Bn), By End-use, 2017 - 2031

Figure 53: Asia Pacific Writing Instruments Market Volume (Thousand Units), By End-use, 2017 - 2031

Figure 54: Asia Pacific Writing Instruments Market Incremental Opportunity (US$ Bn), By End-use, 2017 - 2031

Figure 55: Asia Pacific Writing Instruments Market Value (US$ Bn), By Distribution Channel, 2017 - 2031

Figure 56: Asia Pacific Writing Instruments Market Volume (Thousand Units), By Distribution Channel, 2017 - 2031

Figure 57: Asia Pacific Writing Instruments Market Incremental Opportunity (US$ Bn), By Distribution Channel, 2017 - 2031

Figure 58: Asia Pacific Writing Instruments Market Value (US$ Bn), By Country, 2017 - 2031

Figure 59: Asia Pacific Writing Instruments Market Volume (Thousand Units), By Country, 2017 - 2031

Figure 60: Asia Pacific Writing Instruments Market Incremental Opportunity (US$ Bn), By Country, 2017 - 2031

Figure 61: Middle East & Africa Writing Instruments Market Value (US$ Bn), By Type, 2017 - 2031

Figure 62: Middle East & Africa Writing Instruments Market Volume (Thousand Units), By Type, 2017 - 2031

Figure 63: Middle East & Africa Writing Instruments Market Incremental Opportunity (US$ Bn), By Type, 2017 - 2031

Figure 64: Middle East & Africa Writing Instruments Market Value (US$ Bn), By Price, 2017 - 2031

Figure 65: Middle East & Africa Writing Instruments Market Volume (Thousand Units), By Price, 2017 - 2031

Figure 66: Middle East & Africa Writing Instruments Market Incremental Opportunity (US$ Bn), By Price, 2017 - 2031

Figure 67: Middle East & Africa Writing Instruments Market Value (US$ Bn), By End-use, 2017 - 2031

Figure 68: Middle East & Africa Writing Instruments Market Volume (Thousand Units), By End-use, 2017 - 2031

Figure 69: Middle East & Africa Writing Instruments Market Incremental Opportunity (US$ Bn), By End-use, 2017 - 2031

Figure 70: Middle East & Africa Writing Instruments Market Value (US$ Bn), By Distribution Channel, 2017 - 2031

Figure 71: Middle East & Africa Writing Instruments Market Volume (Thousand Units), By Distribution Channel, 2017 - 2031

Figure 72: Middle East & Africa Writing Instruments Market Incremental Opportunity (US$ Bn), By Distribution Channel, 2017 - 2031

Figure 73: Middle East & Africa Writing Instruments Market Value (US$ Bn), By Country, 2017 - 2031

Figure 74: Middle East & Africa Writing Instruments Market Volume (Thousand Units), By Country, 2017 - 2031

Figure 75: Middle East & Africa Writing Instruments Market Incremental Opportunity (US$ Bn), By Country, 2017 - 2031

Figure 76: South America Writing Instruments Market Value (US$ Bn), By Type, 2017 - 2031

Figure 77: South America Writing Instruments Market Volume (Thousand Units), By Type, 2017 - 2031

Figure 78: South America Writing Instruments Market Incremental Opportunity (US$ Bn), By Type, 2017 - 2031

Figure 79: South America Writing Instruments Market Value (US$ Bn), By Price, 2017 - 2031

Figure 80: South America Writing Instruments Market Volume (Thousand Units), By Price, 2017 - 2031

Figure 81: South America Writing Instruments Market Incremental Opportunity (US$ Bn), By Price, 2017 - 2031

Figure 82: South America Writing Instruments Market Value (US$ Bn), By End-use, 2017 - 2031

Figure 83: South America Writing Instruments Market Volume (Thousand Units), By End-use, 2017 - 2031

Figure 84: South America Writing Instruments Market Incremental Opportunity (US$ Bn), By End-use, 2017 - 2031

Figure 85: South America Writing Instruments Market Value (US$ Bn), By Distribution Channel, 2017 - 2031

Figure 86: South America Writing Instruments Market Volume (Thousand Units), By Distribution Channel, 2017 - 2031

Figure 87: South America Writing Instruments Market Incremental Opportunity (US$ Bn), By Distribution Channel, 2017 - 2031

Figure 88: South America Writing Instruments Market Value (US$ Bn), By Country, 2017 - 2031

Figure 89: South America Writing Instruments Market Volume (Thousand Units), By Country, 2017 - 2031

Figure 90: South America Writing Instruments Market Incremental Opportunity (US$ Bn), By Country, 2017 - 2031

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