Wound is defined as a disruption in the continuous structure of the skin, which may at times extend to internal layers lying deep below the skin. Traditionally wound was defined as any bleeding of extremities or vital organs visible from the outside, modern science has nowadays included the occurrence of internal wounds within the definition of wound. The nature of a wound may vary from simple abrasion, to complex tissue damage. Wound care is therefore often dependent upon the nature of the wound and its location. In some cases wound area needs to be understood in order to provide adequate care to the region. This provides a basis for the application of wound dressing in terms of material required, etc and at the same time measure the progression of the wound healing process. Besides being a mandatory practice to study the progress of wound healing, wound measurement and regular tracking of wound size is important in terms of insurance coverage, litigation and reimbursement. Wound measurement devices were initially surgical scales and rulers. These are now described as simple devices and are considered as crude or inaccurate, although they are still in use in many countries worldwide. Simple devices use the concept of rectangular or quadrilateral area (l*b*0.785) calculation measured with the help of conventional rulers or scales. Another way to measure wound is by using a transparency sheet to outline the area which can be later measured in an area grid map. Complex devices are expensive and are more accurate in comparison to simple devices.
Complex devices include optical instruments like stereophotogrammeter (SPG) or structured lighting to obtain wound images which can be later on rendered by a computer to make a 3D image for further study and monitoring of the wound care. Wound measurement devices are yet in the developing stages with new innovations arising every year. However the common conclusion is that novel complex technologies are better in monitoring progress and examining the wound coverage area. Wound care has seen a great quantum of development in the present ages with the assistance from the wound measurement devices. Hand held computers and smart phones are now being integrated using both simple and complex techniques to get a complete solution. Laser based wound terrain identification technology is also under development that shall monitor real time 3D image of the wound and its healing rate.
The global market for the year 2012 saw the North American region lead the world with little less than half of the world’s wound measurement procedures being conducted in the U.S alone, closely followed by the European and Asia-Pacific region consecutively. However the growth rate of the Asian market was observed to be higher than their North American and European region counterparts, with sales expected to grow larger than the North American region by 2020. This could be dedicated to the growing geriatric population of China, Japan and India that have the largest population of skin ulcer patients in the world. The rest of the world saw a moderate growth, which occupy only a fraction of the global revenue. However the Middle Eastern region has the highest potential for growth as the world largest fraction of diabetic population includes countries such as Saudi Arabia, Kuwait, Qatar, etc.
Some of the key players in the market include: Smith & Nephew PLC, Derma Sciences Ltd, Medline Industries Inc.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.