The women’s health app market is estimated to observe exponential growth during the forecast period of 2021-2031. The awareness about women health issues is rising rapidly among a considerable chunk of the populace. The diseases or problems of women which were once considered a taboo in the society are slowly finding voice among many individuals. Thus, based on these aspects, the popularity of women’s health applications are also increasing. Hence, all these factors will bring considerable growth opportunities for the women’s health app market.
Women’s health applications are gaining considerable momentum with many companies focusing on menstruation, maternal health, fertility, etc. With the advent of COVID-19, the demand for women’s health applications has increased extensively. The pandemic led to limited hospital and physician visits, especially for pregnant women. Therefore, virtual care became an important aspect to treat and provide consultation to women. For instance, Tia Health, a startup focuses on providing advice on various health issues and now, with US$ 100 Mn funding, will offer a full-service women’s health platform, including telehealth services. Such developments bode well for the growth of the women’s health app market.
The report on the women’s health app market by Transparency Market Research (TMR) has various points and factors that make the stakeholder aware of the existing competitive scenario. Furthermore, the report includes the demographic landscape, industrial insights, and the latest trends that prove to be of great help to the CXOs and stakeholders. The COVID-19 pandemic effect has also been included in the report.
The women’s health app market is highly fragmented. With the growing popularity of ‘femtech’, many startups are cropping up with innovative women’s health apps. Although the women’s health app market is in its nascent stage, the demand for these applications is estimated to rise in the coming years. Based on these projections, many investors and capital firms are investing in women’s health app startups. Thus, the rising funding initiatives will set the stage for the growth of the women’s health app market. For instance, Veera Health, a wellness startup focusing on providing PCOS information, raised US$ 3 Mn.
Strategic collaborations also play a vital role in the overall growth of the women’s health app market. The players indulge in mergers, acquisitions, joint ventures, and partnerships. These activities increase the influence of the players in the women’s health app market, eventually increasing the growth rate.
Some key players in the women’s health app market are Google Inc., Flo Health, Inc., Glow, Inc., Fitbit, Inc., and Flo Health, Inc.
Menstrual Tracking Apps Attracting Considerable Popularity
The menstrual apps segment is expected to bring immense growth prospects for the women’s health app market. These apps assist in tracking ovulation and help women planning to conceive. The Clue application is a classic instance. This application has tracking options for PMS headaches, period-induced breakouts, etc. Thus, such apps present substantial growth opportunities for the women’s health app market.
Fitness and Nutrition Apps to Reign Supreme
Due to the COVID-19 outbreak, the awareness about maintaining fitness levels has increased among individuals, especially women. Big brands like Adidas are venturing into women’s health app market for promoting fitness applications. It recently launched an all-day fitness app that focuses on numerous aspects such as nutrition, workout schedule, etc. Therefore, these factors add value to the growth trajectory of the women’s health app market.
North America’s women’s health app market is prognosticated to observe a dominating stance during the forecast period. The growing adoption of mobile apps for tracking pregnancy, fitness levels, and menstrual cycles will bring extensive growth opportunities. Furthermore, the expanding demand for effective healthcare technology will also prove to be a profitable growth factor.
Asia Pacific’s women’s health app market is also expected to witness rapid growth. The emergence of numerous startups in the region will prove to be a good growth generator.
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