Women’s Bicycle Market: Overview

The women’s bicycle market is predicted to register handsome growth in the forthcoming years. Rising practice of uptake of physical activity for exercise among women is resulting in massive demand for women’s bicycle. In urban areas, middle-aged women are increasingly indulging in sport activities such as bike riding to beat work-related stress and mid-life crisis.

Product type, technology, price, distribution channel, and region are the various criteria based on which the women’s bicycle market is studied.

The report on the women’s bicycle market delves into demand drivers, restraints, and growth opportunities to provide insightful information of growth of the said market over the 2020 - 2030 forecast period. Furthermore, the report covers emerging trends, regional dimension, and competitive scenarios which makes it a useful instrument for stakeholders in the women’s bicycle market. Lastly, the impact of the ongoing COVID-19 pandemic and disruptions in manufacture and sales of women’s bicycle globally is included in this report.

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Women’s Bicycle Market: Competitive Landscape

The women’s bicycle market features dominance of some large players that have global presence. R&D for avant-garde products is the focus of large players to consolidate their position in the women’s bicycle market. Brand name and trust of consumers have also helped these players establish their position in the women’s bicycle market. However, competitive prices of a few small players that mostly have presence in regional markets is increasing their shares in these regions.

Top-tier players in the women’s bicycle market include Samchuly Bicycle Co. Ltd., Merida Industry Co. Ltd., Accell Group N.V., Trek Bicycle Corporation, Giant Manufacturing Co. Ltd., Tandem Group plc, Dorel Industries Inc., Tube Investments of India Limited, and Atlas Cycles Limited.

Women’s Bicycle Market: Key Trends

Rapid rise in bike riding practices among urban women for fitness is a key factor behind the growth of women’s bicycle market. Urban women, mainly of middle-age are increasingly taking up sport activities to stay fit and beat stress. Bike riding groups, bike riding clubs are increasingly becoming popular for women to have different types of bike riding experiences.

Rising environment awareness leading to reduced use of motorized vehicles is also fuelling the women’s bicycle market. Individuals both men and women are increasingly reducing the use of motorized vehicle to curb carbon emissions. Individuals are now using bicycles to complete work that are at short distances, and sometimes even for long distances.

Availability of power bikes also known as electric bikes has led to surge in demand for women’s bicycle. Power bikes do not require hard pedaling, and are much suited for long, steep hills that make them choice of women bike enthusiasts for such terrains. Women bike groups, women biking clubs are increasingly become common in urban areas of developing countries. Trend of organized biking of these groups, some of which have annual calendars for year round biking events is attracting participation of women bikers. This further boosts women’s bicycle market.

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Women’s Bicycle Market: Regional Assessment

The women’s bicycle market is studied across North America, Latin America, Europe, Asia Pacific except Japan, Japan, and the Middle East & Africa. Among them, Asia Pacific is a significant region in the women’s bicycle market. Vast practices of bike riding among women in countries in Far East Asia and South Asia for fitness and physical exercise accounts for notable growth of women’s bicycle market in the region. Participation in bike riding events of various fame is common among women in these countries.

Europe is another key region in the women’s bicycle market. Practices of mountain bike riding among women, participation in bike riding spectacles are some key factors behind growth of women’s bicycle market in the region. 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Womens Bicycle Market

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