Wine Kegs Market – Overview

For many years, restaurants have been providing their customers with wine service either by-the-glass from open bottles or by selling full wine bottles. It had a few drawbacks like wastage, as the complete content of the wine bottle is not consumed, high packaging costs and maintaining the wine’s taste profile when being shipped. An emerging alternative for the traditional methods is “Wine Kegs.” Wine kegs are better than the conventionally used glass bottles in many terms as they maintain the wine quality, are easy to use, economically viable, can be shipped efficiently and reduces the oxidation of wine when poured by-the-glass. Wine kegs at restaurants enable them to save on transport and manufacturing the bottles. Storing wine in wine kegs takes up less space in comparison to the area taken up by the cases of bottles and wine kegs even contribute to lowering the carbon footprint of wine. It is a specialized equipment which consists of tubes and dispensers which require an excellent cleaning regimen as, if the tap lines are not cleaned up to the mark, the temperature will vary, gas mix won’t be perfect, or the pressure might fluctuate, and all these will end up in deteriorating the wine’s taste. Restaurants save about fifty-cents by using wine kegs instead of bottles, and they could keep these savings as their customers will pay by the glass prices mentioned on the bottles.

Wine Kegs Market – Dynamics

Wine kegs is a massively growing trend, which is being incorporated by many restaurants around the world as it helps them in keeping the costs low. The wine kegs market will witness an upright growth, as the customers are more fascinated towards the authentic taste and top-class quality of the wine. The companies are working towards meeting the changing demand of the end users. The wine kegs would drive the profitability for the restaurants, which will, in turn, serve the wine kegs market. The wine kegs are lightweight, eco-friendly, which makes it an attractive alternative for the restaurants, who are now willing to offer high priced wines by-the-glass. It would help vintners in introducing wines to their customers, which they might not be ready to order because of their unfamiliarity. As more and more people will become comfortable with new wines, wine production will increase, which would mutually benefit the wine kegs market. It is estimated that in the 30-year lifespan of one keg will replace over 1 ton of bottles.

The wine keg market is concentrated in large cities only as the wholesalers in the small market are unaware of the recent business developments and where to get the equipment.

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Wine Kegs Market – Segmentation

The wine kegs market has been segmented on the basis of –

On the basis of material type, the wine kegs market is segmented as

  • Plastic
  • Steel

On the basis of carrying capacity, the wine kegs market is segmented as

  • Up to 20 Liters
  • 20 to 30 Liters
  • Above 30 Liters

Wine Kegs Market – Regional outlook

Globally the wine kegs are being utilized for their essential characteristics like providing proper storage, cost-effective, a reliable mean of transportation, which ensures the preservation of original taste and organoleptic characteristics. The use of wine kegs for the shipment of wine is estimated to remain at an all-time rise in the coming years. Wine kegs are not that cheap, for instance, one keg would cost you around $240, but that would be equivalent to approx. twenty-seven bottles of wine, which makes them cost-effective. Europe has a history of keeping kegged wines, and now the American restaurants are catching up on the trend of wine kegs, as the customers are inclined more towards eco-friendly wine. The wine kegs don’t need much packaging and can be reused and refilled once wholly consumed.  A single wine keg eliminates the use of over 3,000 bottles, which makes it an environment-friendly alternative that contributes to increasing its future market.

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Regional analysis of wine kegs include –

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • Asia Pacific excluding Japan (APEJ)
  • Japan
  • Middle East & Africa (MEA)

Wine Kegs Market – Key players

Some of the key players in wine kegs are –

  • Blefa GmbH
  • G4 kegs
  • Dolium S.A.
  • Schaefer Container Systems
  • Thielmann AG
  • Free Flow Wines
  • Lightweight Containers BV
  • Petainer Innopac Packaging Pvt. Ltd.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

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The following regional segments are covered comprehensively:

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  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

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