Global Wi-Fi Analytics Market: Overview

The global market for Wi-Fi analytics is expected to attract commendable demand over the forthcoming years, majorly due to the widespread usage of Wi-Fi services across multiple industries. Wi-Fi analytics offers an easy option to study, understand, and analyse the demographics of the population that uses the Wi-Fi services. It gives a point of entry to gauge the propensities of the users, their location, interests, and search interests. Hence, several industries use Wi-Fi analytics to tabulate key consumer data and use it to make informed decisions. It is expected that the demand within the global market for Wi-Fi analytics would reach unprecedented heights over the forthcoming years. This projection with regards to the global market can be explained by the popularity of Wi-Fi devices across the globe. As more people adopt Wi-Fi-enabled devices, the analysis of data stemming from Wi-Fi usage is expected to become easier and more convenient in the coming years. Several enterprises have come to terms with the need for data analysis to formulate effective strategies for customer retention. This has directly contributed to the growth of the global market for W-Fi analytics and has created growth spaces for market players.

The global market for Wi-Fi analytics is segmented on the basis of the following parameters: application, component, end-use vertical, location type, deployment type, and geography.

The report on the global market for Wi-Fi analytics by TMR gives a holistic overview of the trends, opportunities, and hindrances prevailing in the global market. Furthermore, the report fragments the market based on several criterion in order to give a deconstructed view of the global market for Wi-Fi analytics. Besides this, the report also touches on key industries that are aligned with the global market for Wi-Fi analytics.

Global Wi-Fi Analytics Market: Trends and Opportunities

The emergence of Wi-Fi analytics has assisted several industries and sectors in enhancing their services and offerings by studying the propensities of the consumers. The government has become aware of the need to study the demographics and tendencies of the populace before initiating new plans, projects, or policies. Moreover, Internet of Things (IoT) technologies such as waste management, smart homes, and smart cities also rely on Wi-Fi analytics for data insights. Furthermore, businesses have become aware of the need to conduct data analysis before planning and strategising their moves. Since WI-Fi analytics offers a viable option for businesses to analyse data with regards to their customers, the demand within the market has reached new heights in recent times. Despite a wide pool of pros for the market, concerns with regards to data security and privacy could hamper market growth.

Global Wi-Fi Analytics Market: Regional Outlook

The technological prowess of North America and Europe has led to the skyrocketing growth of the market in these regions. The adoption of internet of things (IoT) across a wide range of industries has also played to the advantage of the regional markets of Europe and North America. Other regions such as South America, Asia Pacific (APAC), and the Middle East and Africa are also expected to register a robust rate of growth for the global Wi-Fi analytics market.

Global Wi-Fi Analytics Market: Competitive Landscape

Zebra Technologies, Skyfii Limited, Ruckus Wireless, Inc., Fortinet, Cloud4wi, and Cisco Systems, Inc., are amongst the leading players in the global market for Wi-Fi analytics.

Global Wi-Fi Analytics Market: Regional Segmentation

  • North America
  • Asia Pacific
  • Latin America
  • Europe
  • The Middle East and Africa

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market   

Note : Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.