Wi-Fi (Wireless Fidelity) is a technology that uses radio waves to provide network connectivity. Wi-Fi offers flexibility, mobility, and fast speed for devices. Wi-Fi is a highly cost effective technology with low power consumptions and high bandwidth. It is extensively used in Wi-Fi enabled devices such as computers, laptops, notebooks, mobile and others. Wi-Fi analytics provides demographics of users such as gender, age, location, and length of internet. It is possible for an organization to use information to provide better strategies for its business. This information helps enterprise to offer better customer experience through location-based marketing, to attract new customers. This enhances customer engagement in business.

The driving factor for the global Wi-Fi analytics market is penetration of smartphone devices. Moreover, the increase in smart city initiatives by governments is expected to boost the market growth. More services are being accessed and provided online with Wi-Fi analytics. Wi-Fi analytics provide secure connectivity for IoT (internet of things) applications such as smart homes, smart city, waste management etc. Increase in significance of data analytics in business is a key factor driving the Wi-Fi analytics market. Data analytics is required in business to consumer (B to C) applications to enhance productivity and business gain. Additionally, increasing product innovation and integration of additional functions by top companies in this market further increases the demand. However, issues related to data privacy are hampering the growth of the Wi-Fi analytics market. Furthermore, government regulations and policies are restraining the growth of the market. Opportunities for the global Wi-Fi analytics market include adoption of IoT (Internet of things) across organizations.

The global Wi-Fi analytics market is segmented on the basis of component, application, deployment type, end use vertical, location type, and geography. Based on component, the market is categorized into services and solutions. The service component segment is estimated to expand at a higher rate during the forecast period. This is due to growing impact of customer analytics in retail businesses. On the basis of application the Wi-Fi analytics market is segmented into customer loyalty management, footfall analytics, customer engagement, and customer analytics. On the basis of deployment type, the market is be segmented into cloud based deployment and on premise. In terms of end use vertical, the global Wi-Fi analytics market is sectioned into hospitality, transportation, healthcare, retail, government, education and others. It is expected that the retail segment will grow at a rapid rate due to the rise in usage of online marketing analytics to monitor customer navigation data. The global Wi-Fi analytics market is divided on the basis of location type into indoor location and outdoor location.

Geographically, the global Wi-Fi analytics market is segmented into North America, Middle East & Africa, Asia Pacific, Europe, and South America. North America and Europe occupy the largest market share for Wi-Fi analytics. This is due to rapid adoption of emerging trends in internet connectivity. Additionally, countries in Asia Pacific such as Australia, China, and India see substantial growth in the global Wi-Fi analytics market owing to the presence of several industries, which are adopting Wi-Fi analytics solutions.

The market for Wi-Fi analytics is highly competitive in nature. The key players who offer Wi-Fi analytics services and solutions across the globe are Zebra Technologies, Ruckus Wireless, Inc., Skyfii Limited, Cloud4wi, Fortinet, Cisco Systems, Inc., Purple Wi-Fi, Euclid, Yelp, Walkbase, Aptilo Networks, July Systems Inc. and others. The growth in this market is due to collaborative research initiatives, geographical expansions, new product development, and mergers & acquisitions. Companies are heavily investing in research and development for Wi-Fi analytics development to maintain competitiveness.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.