Wet Wipes Market

Wet Wipes Market: Introduction

• Wet wipes are a piece of moistened sheet used for cleaning surfaces and for personal hygiene. Wet wipes find application in a number of end-use segments and hence its demand is increasing at a rapid pace. Rising adoption of wet wipes across the globe for cleanliness and hygiene purposes due to the Covid-19 pandemic is expected to help in the growth of the market during the forecast period.

Key Drivers and Opportunities of the Global Wet Wipes Market

• Growing industrialization and urbanization has resulted in increase of the middle class population who seek easy to use, hygienic, cheap, and convenient products. The growing population is an important factor which is driving the consumption of wet wipes around the world.
• Cleanliness and sanitation in retail shops and in other facilities is one of the important factors attracting new customers and retaining existing ones. Consumers, especially in food-joints remember the quality, hygiene, and ambience maintained. They expect the surroundings to be clean during their visit to such places. Any unpleasant experience can lead to loss of customers. Moreover, cleanliness and sanitation in schools, universities, hospitals, and public places is considered to drive the wet wipes market.
• Reduction in regulations by governments across the globe regarding development of the textile industry along with penetration of local players in the market will make wet wipes accessible to more number of consumers, thus adding to the growth of the market. Demand for multipurpose wet wipes is expected to be high during the forecast period. Manufacturers are making efforts to introduce new and economical wet wipes with different fragrances to attract more consumers.

Asia Pacific to Hold Major Share of the Global Wet Wipes Market

• In terms of region, the wet wipes market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America.
• Asia Pacific is projected to hold majority of share in the global wet wipes market due to increasing consumption of the wipes and growing economies coupled with increased consumer spending on convenience products. The market in Asia Pacific is likely to be followed by markets in North America and Europe. The U.S. is the largest consumer of wet wipes due to its highly developed economy and higher consumer spending coupled with the presence of many manufacturers.

Key Players Operating in the Global Wet Wipes Market are Listed Below:

• 3M Co.
• Edgewell Personal Care
• Essity Aktiebolag
• Henkel AG & Co. KGaA
• Himalaya Drug Company
• Johnson & Johnson
• Kimberly-Clark Corp.
• Kleenex
• Nice-Pak Products, Inc.
• Pigeon
• The Procter & Gamble Co.
• Unico I.T.C.

Global Wet Wipes Market: Research Scope

Global Wet Wipes Market, by Type

• Baby wipes
• Antibacterial wipes
• Disinfecting wipes
• Personal care & cosmetics wipes
• Others (cleaning wipes, etc.)

Global Wet Wipes Market, by Category

• Synthetic
• Organic / Natural

Global Wet Wipes Market, by Fragrance

• With Fragrance
• Without Fragrance

Global Wet Wipes Market, by Pack Size

• 10 pulls
• 20 pulls
• 30 pulls
• Above 30 pulls

Global Wet Wipes Market, by SKU

• Pack of 1
• Pack of 2
• Pack of 3
• Above Pack of 3

Global Wet Wipes Market, by Price

• Low
• Medium
• High

Global Wet Wipes Market, by Distribution Channel

• Online
  • E-commerce Websites
  • Company Owned Websites
• Offline
  • Hypermarkets & Supermarkets
  • Specialty Stores
  • Others Retail Stores

Global Wet Wipes Market, by Region

• North America
  • U.S.
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Spain
  • Russia & CIS
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • ASEAN
  • Rest of Asia Pacific
• South America
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa