The services provided by the players in the global wellness tourism market aid the customers in pursuing solutions to elevate or maintain one’s personal health and wellbeing. The rising demand for services from the global wellness tourism market can be attributed to rising demand for healthy living, stress reduction, gaining authentic experiences, preventing diseases, and managing and changing poor or toxic lifestyle habits or choices. Some of the key types of services offered by the service providers and players operational within the global wellness tourism market include transport, food and beverage, activities and excursion, lodging, and shopping, among others.
The customers opting for services within the global wellness tourism market are looking to travel for mental peace, rest and relaxation, discovery, self-actualization, rejuvenation, and joy. Companies and players within the global wellness tourism market are also providing their conusmers with a range of physical, spiritual, and psychological activities that can aid in elevating certain stress or complications in health they might be facing. However, political unrests and rising terrorist attacks may adversely affect the global wellness tourism market along with global tourism industry in coming years. This trend may restrict the growth within the global wellness tourism market in near future.
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Some of the major driving factors positively influencing the demand dynamics within the global wellness tourism market include rising number of clinics, fitness centres, wellness resorts, hospitals, and wellness spas around the word, increasing focus on the global population of maintaining good physical as well as mental health, and rise in the e-literacy among the global population. Furthermore, the rising inclination of tourists to interact with different cultures in order to learn to maintain good lifestyle, prevent sicknesses, enhance one’s wellbeing, and reduce the stress is also motivating people to undertake the services provided by the players in the global wellness tourism market.
The growing penetration of internet services as well as the rising adoption of smart computing devices such as smart phones, laptops, and tablets is facilitating easy travel booking and management. More and more consumers are opting to research, enquire, and book their travel plans online. This trend is also positively affecting the growth within the global wellness tourism market. Furthermore, some supplementary factors propelling growth within the global wellness tourism market include increase in the consumers’ trust in online payments, availability of quick and easy flight and hotel booking through online services, and facility of comparing different types of travel options online.
Some of the major incumbent players and service providers operational within the global wellness tourism market include Canyon Ranch, Hilton Worldwide Holdings Inc., Marriott International, Inc., PRAVASSA, Rancho La Puerta, Inc., Accor S. A., Four Seasons Hotels Ltd., Hyatt Hotels Corporation, Omni Hotels and Resorts, and Radisson Hospitality, Inc., among others. The service providers as well as the players in the global wellness tourism market are adopting various novel and creative strategies in order to expand their regional presence and attract more and more customers.
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Geographically, the North America region led the global wellness tourism market in terms of industry share in the recent past. Some of the major drivers behind the growth of the global wellness tourism market in North America region include the rising demand for wellbeing and health, presence of massive wellness tourism market in leading regional economy of the United States, and rising awareness about these services amongst regional population. Furthermore, some other key contributors to the fast paced growth within the global wellness tourism market in North America include increasing disposable income amongst regional population, government initiatives that bolster the travel undertaken for health reasons, and growing awareness among regional population about holistic health improvement therapies, among others.
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