Waterproof Eyeliner Market: Introduction
Eyeliner is a long-wearing cosmetic applied around the contour(s) of the eyes as a part of make-up to accentuate the eyes. Eyeliner is difficult to apply and smudges while accidently wiping the eyes. Waterproof eyeliners keep the liner in place and does not erase it despite getting drenched in rain or during an accidental wipe-off. Waterproof eyeliners give various looks to the eyes such as winged eye or tight lined at the waterline, lush look, or enhances the shape of the eyes. Waterproof eyeliners come in different tinctures such as bright basic colors, pastels, frozen gold and silver, glitter colors, and also common colors (black, white, brown, and many others).
Key Drivers of the Waterproof Eyeliner Market
Waterproof eye-liners are long-lasting and does not smudge and are best for rainy days, parties, weddings, farewells, gyms, and swimming, and also in face-melting humid heat. Experimenting with different colored eyeliners has further pushed the demand for waterproof eyeliners such as M.A.C. Liquid last Liner Blue Me Over, Lakme gel eyeliner in Olive Green, or the Maybelline Lasting Drama waterproof gel pencil in Amethyst.
Growing disposable income and changing fashion trends have spurred the demand for makeup products including waterproof eyeliners among women. As women have become conscious about their looks, products such as waterproof eyeliners have become a part of daily makeup routine. These products come with various application strokes, innumerable colors, and long lasting smudge free application features, which are among key factors proliferating the product demand.
Innovative ingredients used in production and long lasting attributes creating new opportunities for the waterproof eyeliner market
Many market players are launching waterproof eyeliners based on new ingredients to pique consumer interest. In 2019, Huda Beauty launched a dual-ended eyeliner that lasts for 48 hours. According to the Brand’s website, the product is also “waterproof, smudge proof and completely fade proof.”
The brand relies on silicone resins and high molecular weight silicones to provide long wear, water-free formula, “to create an elastic-like texture and lightweight film.” The dual feature comes with a soft pencil and a liquid liner. This feature allows users to create a graphic look that is neither clumpy nor thick and hence helps in creating new market opportunity for such products.
FDA regulations a restraint for the waterproof eyeliner market
There could be a serious risk of infection from the application of unapproved colors of waterproof eyeliners. FDA has an import alert for eye cosmetics which are often contaminated with harmful microorganisms. The Food and Drug Administration (FDA) restrains consumers from purchasing and using unlisted cosmetic products. Waterproof eyeliner products should be verified by FDA mostly by post marketing surveillance and should reflect a valid certification of product notification (CPN) as a proof of authorization. The contamination of heavy chemicals such as silicones, waxes, harmful oils, natural gums, and adulterer cosmetics can lead to skin irritation, itchiness, organ failure, or even anaphylactic shock.
Asia Pacific the Dominant Market
Asia Pacific contributes the largest share in the waterproof eyeliner market. Growing disposal income in developing countries (India and China), coupled with increasing concern of consumers toward their appearance are key factors driving the demand for the product in the region. China is among the largest importers of cosmetics and make up products in the world. Increasing consumption of easy to use and innovative daily routine makeup products such as waterproof eyeliner or washable eyeliner, and smudge proof eyeliner is pushing the demand in the market.
Key Players Operating in the Global Market
Companies are working on product innovation and development to increase their customer base. Furthermore, key companies are adopting the merger and acquisition strategy to improve their market revenue at the global level. Some of the major companies identified in the waterproof eyeliner market are:
- Estée Lauder Inc.
- Procter & Gamble
- Nykaa E-Retail Pvt. Ltd.
- Colorbar Cosmetics Pvt. Ltd
- Flamingo Cosmetics
Waterproof Eyeliner Market: Research Scope
Waterproof Eyeliner Market, By Application
- Felt tip applicators
- Brush applicators
- Pen-like applicators
Waterproof Eyeliner Market, By Type
- Liquid Eyeliner
- Gel Eyeliner
- Pencil Eyeliner
- Kohl Eyeliner
- Cream Eyeliner
Waterproof Eyeliner Market, By Selection Method
- Eyeliner Formula
- Eyeliner Sensitiveness
- Opaque and Smudge-proof
- Shape of the Eyes
Waterproof Eyeliner Market, By End-users
- Salons and Parlors
Waterproof Eyeliner Market, By Distribution Channel
- Drug stores and Pharmacy
- Beauty care and Salons
Waterproof Eyeliner Market, by Region
- North America
- Rest of North America
- Rest of Europe
- Asia Pacific
- Rest of Asia Pacific
- Middle East & Africa
- South Africa
- Rest of Middle East & Africa
- South America
- Rest of South America
The report on the waterproof eyeliner market is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macroeconomic indicators, and governing factors, along with market attractiveness as per segments. The report also maps the qualitative impact of various factors on market segments and regions.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.