Eyeliner is a long-wearing cosmetic applied around the contour(s) of the eyes as a part of make-up to accentuate the eyes. Eyeliner is difficult to apply and smudges while accidently wiping the eyes. Waterproof eyeliners keep the liner in place and does not erase it despite getting drenched in rain or during an accidental wipe-off. Waterproof eyeliners give various looks to the eyes such as winged eye or tight lined at the waterline, lush look, or enhances the shape of the eyes. Waterproof eyeliners come in different tinctures such as bright basic colors, pastels, frozen gold and silver, glitter colors, and also common colors (black, white, brown, and many others).
Waterproof eye-liners are long-lasting and does not smudge and are best for rainy days, parties, weddings, farewells, gyms, and swimming, and also in face-melting humid heat. Experimenting with different colored eyeliners has further pushed the demand for waterproof eyeliners such as M.A.C. Liquid last Liner Blue Me Over, Lakme gel eyeliner in Olive Green, or the Maybelline Lasting Drama waterproof gel pencil in Amethyst.
Growing disposable income and changing fashion trends have spurred the demand for makeup products including waterproof eyeliners among women. As women have become conscious about their looks, products such as waterproof eyeliners have become a part of daily makeup routine. These products come with various application strokes, innumerable colors, and long lasting smudge free application features, which are among key factors proliferating the product demand.
Many market players are launching waterproof eyeliners based on new ingredients to pique consumer interest. In 2019, Huda Beauty launched a dual-ended eyeliner that lasts for 48 hours. According to the Brand’s website, the product is also “waterproof, smudge proof and completely fade proof.”
The brand relies on silicone resins and high molecular weight silicones to provide long wear, water-free formula, “to create an elastic-like texture and lightweight film.” The dual feature comes with a soft pencil and a liquid liner. This feature allows users to create a graphic look that is neither clumpy nor thick and hence helps in creating new market opportunity for such products.
There could be a serious risk of infection from the application of unapproved colors of waterproof eyeliners. FDA has an import alert for eye cosmetics which are often contaminated with harmful microorganisms. The Food and Drug Administration (FDA) restrains consumers from purchasing and using unlisted cosmetic products. Waterproof eyeliner products should be verified by FDA mostly by post marketing surveillance and should reflect a valid certification of product notification (CPN) as a proof of authorization. The contamination of heavy chemicals such as silicones, waxes, harmful oils, natural gums, and adulterer cosmetics can lead to skin irritation, itchiness, organ failure, or even anaphylactic shock.
Asia Pacific contributes the largest share in the waterproof eyeliner market. Growing disposal income in developing countries (India and China), coupled with increasing concern of consumers toward their appearance are key factors driving the demand for the product in the region. China is among the largest importers of cosmetics and make up products in the world. Increasing consumption of easy to use and innovative daily routine makeup products such as waterproof eyeliner or washable eyeliner, and smudge proof eyeliner is pushing the demand in the market.
Companies are working on product innovation and development to increase their customer base. Furthermore, key companies are adopting the merger and acquisition strategy to improve their market revenue at the global level. Some of the major companies identified in the waterproof eyeliner market are:
Waterproof Eyeliner Market, By Application
Waterproof Eyeliner Market, By Type
Waterproof Eyeliner Market, By Selection Method
Waterproof Eyeliner Market, By End-users
Waterproof Eyeliner Market, By Distribution Channel
Waterproof Eyeliner Market, by Region
The report on the waterproof eyeliner market is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macroeconomic indicators, and governing factors, along with market attractiveness as per segments. The report also maps the qualitative impact of various factors on market segments and regions.