Global Waterborne Coating Additives Market: Overview

Waterborne coating additives are agents added as an important component to improve quality and performance of waterborne coatings. Dispersion of pigment particles becomes difficult in waterborne coatings as compared to solvent-borne coatings owing to high surface tension of water. Therefore, special additives are required to be added in waterborne coatings to alter their rheological properties. Waterborne coating additives strengthen the crosslinking among resins, thus protecting the coating from several external factors. Usage of these additives in waterborne coating imparts resistance against corrosion, chemicals, humidity, and blocking. Furthermore, they improve the drying time and hardness of waterborne coating.

Waterborne coating additives enhance several features such as wetting, dispersion, defoaming, rheological properties, stabilization, and hydrophobicity. Usage of additives enables waterborne coatings to retain color and stability for a longer time. Waterborne coating additives facilitate the dispersion process of pigments and stabilize their dispersion. Additionally, these additives help pigment particles during wetting. They remove the air molecules captured in pigment particles. This, in turn, enables pigment particles to be surrounded in a liquid medium. Waterborne coating additives lower the surface tension to augment the color acceptance and film quality. They also reduce the viscosity of waterborne coating to achieve high gloss, good color intensity, and transparency. Waterborne coating additives also prevent excess water absorption by modifying hydrophobicity of water molecules.

Global Waterborne Coating Additives Market: Trends and Prospects

Increasing popularity of waterborne coatings in developed regions of the world is primarily driving demand for waterborne coating additives. Several regulations are being imposed by organizations such as U.S.E.P.A and REACH against the usage of solvent-borne coatings, which emit toxic volatile organic content. As a result, waterborne coatings are rapidly emerging in the global coatings market. Therefore, stringent regulations regarding usage of environmentally-friendly coatings in developed countries significantly fuels demand for waterborne coating additives. Furthermore, there is rising awareness regarding usage of low VOC coatings in developing regions such as Asia Pacific and Latin America. Shift in consumer preference for eco-friendly products plays a major role in driving the market of waterborne coating additives in countries such as China, India, Japan, South Korea, and Brazil.

Global Waterborne Coating Additives Market: Regional Analysis

The global market for waterborne coating additives has witnessed significant growth in the past few years. Europe was the largest market for waterborne coating additives in the past few years followed by North America and Asia Pacific. Stringent regulations in Europe for using environmentally sustainable products fueled growth of the waterborne coating additives market. Developed countries such as Germany, France, the U.K., and Italy generated strong demand for waterborne coating additives in the past few years. North America also held substantial share of the global waterborne coating additives market in 2014. However, Asia Pacific is expected to be the fastest-growing market in the next few years. Significant market growth is anticipated in this region during the forecast period. Increasing awareness regarding usage of eco-friendly waterborne coatings in countries such as Japan, China, India, and South Korea propels growth of the market in this region. Latin America and Middle East and Africa are also projected to be lucrative markets for waterborne coating additives in the next few years.

Global Waterborne Coating Additives Market: Key Players Mentioned in the Report

Key manufacturers of waterborne coating additives include Allnex Belgium SA/NV, BASF SE, Akzo Nobel N.V., Dow Corning Corporation, Evonik Industries AG, Harmony Additive Pvt. Ltd, Kusumoto Chemicals, Ltd., Laviosa Chimica Mineraria SpA, and Radiant Chemicals.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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