A steady growth in painting applications across commercial, residential and industrial settings has driven the demand for waterborne coatings. Easy procurement of liquefying agents has supported a mass-scale production of waterborne coatings. Majority of household paints being produced across the globe contain waterborne coatings that serve the role of providing protection to the coated surface, and delivering a lustrous appearance. While their use in interior painting applications and heavy-duty surface protection coating applications continues to surge, waterborne coatings are also becoming a sought-after alternative for solvent-based coatings. As environmental protection agencies continue to tighten their grip on curbing the global production of solvent-borne coatings pertaining to the emission of VOCs, companies are shifting their focus towards expanding the production capacities for waterborne coatings.

According to Transparency Market Research’s recently published forecast study - by the end of 2026, more than 4.5 million tons of waterborne coatings are projected to be sold globally. The study further projects that during the forecast period, the global waterborne coating market will expand at a moderate pace, registering a 3.9% CAGR in terms of value. The study addresses that a key challenge restraining the market from growing robustly is the increasing interference of environmental protection agencies in the production of waterborne coatings. New studies have revealed that waterborne coatings aren’t absolutely free of solvents as they contain co-solvents which are low concentrations of moderately volatile organic compounds. Absolute environmental compliance will continue to be a stumbling block for manufacturers in the global waterborne coating market over the forecast period.  

global waterborne coating market

PU Waterborne Coatings to Remain in Great Demand

The study assess that in 2017, over 1.2 million tons of waterborne coatings sold in the global market were made of polyurethane materials. High performance abilities of polyurethane materials will continue to drive the use in the production of waterborne coatings. In the near future, waterborne coatings made from this thermosetting polymer will be predominantly used in painting applications that entail antimicrobial activities, waterproofing, and high level of surface protection. Furthermore, the report estimates a considerable growth in demand for waterborne coatings made of epoxies and acrylic materials. By the end of 2026, epoxy-based and acrylic-based waterborne coatings are expected to collectively bring in nearly 2 million ton volumes in the global waterborne coating market.

Waterborne Coatings to be Predominantly Used in General Industrial Applications

Common industrial applications such as coating the floorings of manufacturing units, applying protective coatings on the surfaces of components and machineries, and using high-performance emulsions while painting the walls of industrial buildings are being observed as the key avenues for the use of waterborne coatings. Over the forecast period, the global waterborne coating market is poised to register fastest volume growth from general industrial applications, reflecting an estimated value CAGR of 4.3%. The report further estimates that the demand for waterborne coatings in automotive OEM applications will gain considerable traction as well. Competitive advantage of using waterborne coatings in automotive OEM applications for providing ecofriendly paint jobs at cost-effective prices will drive the volume growth of this segment. By 2026-end, more than 1.2 million tons of waterborne coatings will be sold across automotive OEMs in the world.

Manufacturing Insights

A product-based analysis and forecast developed in the study reveals that primers will be a top-selling product segment in the global waterborne coating market throughout the forecast period. The sales of waterborne coating primers are expected to marginally outpace the sales of waterborne topcoats in the global market towards the end of the forecast period. A majority of manufacturers partaking in the growth of the global waterborne coating market will be extending the production of primers in the approaching years. Leading manufacturers of waterborne coatings namely PPG, AkzoNobel, Sherwin Williams, RPM, Valspar, BASF, and Axalta – have been profiled in the report as key market players expected to remain active through 2026.

Market Overview

Environmental protection agencies across the globe are actively making regulations stringent on curbing the production of solvent-based coatings for their role in emitting VOCs and degrading the health of workers and end-users. This has led to a considerable rise in the uptake of waterborne coatings as a key substitute for producing paints and industrial surface coatings. Over the years, manufacturers of waterborne coatings have been striving to lower the presence of co-solvents in their products and render these coatings solvent-free. With absolute environmental compliance being a mandate, the competition landscape in the global waterborne coating market has witnessed a limited entry of players. A handful of companies have consolidated the global waterborne coating manufacturing landscape by being leaders in the production of high-performance waterborne coatings.

A new report developed by Transparency Market Research has profiled these companies to assess the future prospects of manufacturing and selling waterborne coatings at a global standpoint. The study offers insightful forecast and extensive analysis on how the demand and supply of waterborne coatings will shape up during the assessment period, 2017-2026. The study provides historical information on the global sales of waterborne coatings recorded till date, and repurposes this quantitative information in the form of baseline for generating market size forecast estimations. The study offers market analysis across different geographical perimeter and interprets the data through a range of metrics and analytical parameters.

Key Features of the Study

The study serves as a credible business document that can support the undertakings of waterborne coating manufacturers for the immediate future. By providing a breakdown on the global waterborne coating supply chain, the report has decoded the complexities in procuring raw materials and revealed the cost-effective options. The report has developed an analysis on the pricing and cost structure which offers insights on the best manufacturing and marketing practices exercised in the global waterborne coating market. In addition, the study has provided a holistic overview on the chemicals and materials industry, wherein trends from the industry have been connected with the subjective undercurrents of the waterborne coating market to assess their impact and analyze multiple presumptive scenarios.

The report stands apart for delivering a competition assessment that categorizes the leading waterborne coating manufacturers in an unbiased approach. Companies profiled in the report have been ranked on the basis of their current market standings. Strategic undertakings of these players, coupled with latest advancements in the production of waterborne coatings, have been assessed and studied while illustrating the competition backdrop in the global waterborne coating market.

Market Taxonomy

The report has segmented the global waterborne coating market on the basis of type of materials, applications, product-type and region. The global waterborne coating market has been exhibited below.


Material Type


Product Type

  • North America
  • Epoxy
  • General Industrial
  • Primer
  • Latin America
  • Polyurethane
  • Automotive OEM
  • Topcoats
  • Europe
  • Polyester  
  • Metal Packaging
  • Finishes
  • Japan
  • Acrylic
  • Protective Coatings


  • APEJ
  • Others
  • Automotive Refinish


  • MEA


  • Other Applications


Additional information provided in the segmental analysis sections of the report offer cross-segmental studies and country-specific market size forecasting.

Research Methodology

Transparency Market Research has employed unique and tested research methodologies in development of this study. Companies have been contacted individually through primary and secondary inquisition methods. The report has used metrics such as absolute dollar opportunities, compounded annual growth rates, and Y-o-Y growth rates to interpret the market size estimations. The entire report is quantified in metric tons to cater to a universal understanding and assessment. The scope of the report is to enable waterborne coating market participants in creating viable strategies on business development towards future market direction.