Vitamin D Therapy Market: Overview

Vitamin D is considered to be a group of fat-soluble secosteroids that aid in increasing the intestinal absorption of calcium, phosphate, and magnesium. The major vitamin D compounds in humans include vitamin D3 (known as cholecalciferol) and vitamin D2 (known as ergocalciferol). Vitamin D deficiency has been one of the common problems in the past few years owing to less exposure to sun, attributed to sedentary lifestyles. Symptoms of vitamin D deficiency include muscle weakness and bone pain. Dietary vitamin D is administered to treat the deficiency. The recommended dosage, according to the Institute of Medicine, is 600 international units (IU) for age group 1 year to 70 years and 800 IU for adults aged over 70 years. Moreover, the safe upper limit of recommended dietary allowance of vitamin D is 4,000 IU. 

Vitamin D Therapy Market: Key Trends

The global vitamin D therapy market is driven by increase in the target patient population, rise in awareness about vitamin D deficiency, surge in levels of malnutrition, increase in patient compliance to oral medications, rise in prevalence of hypovitaminosis D, aging population, sedentary lifestyles, and lack of exposure to sun. Additionally, strategic acquisitions and joint ventures among companies contribute to the growth of the market. For instance, in 2018, GlaxoSmithKline completed the buyout of Novartis’ 36.5% stake in Consumer Healthcare Joint Venture. GlaxoSmithKline also entered into a collaboration with Pfizer to form a consumer health care joint venture which would offer a range of products in vitamin and mineral supplements, skin health, therapeutic oral health, respiratory, pain relief, and digestive health, among others. However, increase in circulation of fortified products is likely to hamper the growth of the market during the forecast period. 

Vitamin D Therapy Market: Segmentation

The global vitamin D therapy market can be segmented based on route of administration, purchasing pattern, application, patient type, and region. In terms of route of administration, the market can be bifurcated into parenteral and oral. The oral segment is anticipated to expand at a high CAGR owing to ease of administration, high patient compliance, better pharmacodynamic activity, and reduced chance of toxicity. Based on purchasing pattern, the global vitamin D therapy market can be divided into prescription drugs and over-the-counter drugs. In terms of application, the market can be classified into osteoporosis, rickets, muscle weakness, autoimmune disorders, skin diseases, and others. Based on patient type, the market can be categorized into adult and pediatric. 

Vitamin D Therapy Market: Regional Analysis

Geographically, the global vitamin D therapy market can be segmented into North America, Europe, Latin America, Asia Pacific, and Middle East & Africa. North America dominated the global market in terms of revenue in 2018. The trend is projected to continue during the forecast period owing to the presence of leading players, focus on research and development, increase in health care investments by manufacturers, and well-established health care infrastructure. The market in Asia Pacific is anticipated to expand at the highest CAGR during the forecast period. Growth of the market in the region can be attributed to rise in awareness about vitamin D deficiency, government programs for the implementation of treatment plans, less exposure to sun, increase in malnutrition levels, and sedentary lifestyles. 

Vitamin D Therapy Market: Competitive Landscape

Major players in the global vitamin D therapy market include GlaxoSmithKline plc, Sanofi, Torrent Pharmaceuticals Ltd., Pfizer, Inc., Merck & Co., Inc., Abbott, Novartis International AG, Sun Pharmaceutical Industries Ltd., Alkem Laboratories, and Cadila Healthcare Ltd.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

Custom Market Research Services

TMR offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough.

REQUEST CUSTOMIZATION

Vitamin D Therapy Market

Pre Book