Virtual fitting room (VFR) is a new technology that facilitates shoppers for trying on variety of clothes in a virtual manner. In a VFR, the person need to place his or her body virtually rather than physically, to select the color, size, style, fitting and other parameters related to the buyer satisfaction. In other words, VFR is an imitation of trying apparels similar to a video game version of a changing room. VFR is the online equivalent of an in-store dressing room. VFR offers an incredible prospective for knowing the exclusive choices of each customers and presenting them with correct options based on their buying patterns and sizes.

Whenever customers need to try a product in the digital directory, they can move into a virtual fitting room and generate a digital image called digital avatar by entering their hips, height, waist and other measurements or sizes. The measurements can be inputted manually, which is generally done by using web based applications. VFR platforms are an exceptional method to increase sales through comprehensively improved conversion degrees. Furthermore, owing to a significant drop in returns, the insurance environmental effects also get drastically decreased VFR technology has a major impact on internet sales and provide the solution for the ongoing problem of internet returns. Most of the clothing’s ordered online is returned due to inappropriate fitting. VFR is designed to be computationally efficient, improving the technique of shopping online for new clothes. An image processing design flow for VFR applications, can be used for both smartphone devices as well as personal computers. VFR have the potential to modernize the position of both e-tail and retail industries by allowing customers try-on clothes, and select matching accessories virtually in the retail shop.

Virtual style sense (VSS) is the future generation virtual fitting room and visual analytics stage for in-store retails. VSS technology provides sellers the authority to track inventory dealings in-store. VSS offers customers to digitally view different styles and colors of products in a display. The major adopters of VFR technology includes out-of-home (OOH), in-store retails, online and event segment. Out-of–home advertising reaches the customer when they are outside the home such as in public places, specific commercial location and in transit.  This medium includes kiosk, print, broadcast as well as internet. Hence, the need for VFR is more in this advertising medium, further increasing the market growth.

VFR market is experiencing growth due to factors such as saving shopping time because shoppers doesn’t feel the compulsion of waiting outside the trial room to try on a particular item. VFR also offers comfort, minimize returns and conversion rate and enables to make a right choice for the customers, which in turn increase the growth of this market. Apart from this, VFR also provides an opportunity to virtually try on a number of textures, make-up colors and shades.  VFR technology uses virtual 3D video flowing mirror to reflect the appearances of customer from different angles as customers moved their heads from left to right.

The market for VFR technology is highly fragmented with players such as Zugara Inc., Styliff Inc., Holdings Limited, Virtusize, True Fit Corporation, Dressformer, Styku, Bodymetrics, Total Immersion, Fitnect Interactive and Metail.

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