Global Veterinary Holters Market - Introduction

Holter monitor is used in non-invasive techniques to monitor cardiac rhythm over a long period of time. The device continuously monitors the electric activity of the heart which is useful to determine occasional or intermittent cardiac arrhythmias. These devices are commonly used to diagnose heart diseases and any abnormality in functioning of cardiac system in animals, especially Boxer Dogs and Doberman Pinschers. Veterinary Holters can be worn throughout the day which helps in recording heart rate while performing normal day to day activities. The Holter is then returned to veterinarian’s office, where the recorded ECG is analyzed to find abnormalities. Veterinary Holters are also used to determine the effectiveness of drug prescribed to animals and evaluate pacemaker function.

Global Veterinary Holters Market - Competitive Landscape

Prominent players operating in the global veterinary Holters market are ALBA Medical, Biomedical Instruments Co., Ltd., Engel Engineering Services GmbH, and Dextronix, Inc.

ALBA Medical

Based in the U.S., ALBA Medical is a company that manufacturers veterinary Holters. The company operates in more than 40 countries. It sells K9 Holter monitors.

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Biomedical Instruments Co. Ltd.

Established in 1993, Biomedical Instruments Co., Ltd. offers cardiac diagnostic and monitoring products such as portable rest ECG, veterinary Holters, ambulatory blood pressure monitoring (ABPM), electroencephalogram (EEG), and cloud-based information management system. These products are sold in more than 60 countries. The company also offers original equipment manufacturer (OEM) Holter products for medical device companies in the U.S., Japan, and Germany. It has received the China Food and Drug Administration (CFDA) approvals and CE mark for various products.

Dextronix, Inc.

Headquartered in the U.S., Dextronix, Inc. is a manufacturer of medical devices for veterinary applications such as interventional radiology, cardiology, surgery, critical care, and emergency. The company supplies heart monitors, pacemakers, stents & catheters, guide wires, and extractors. The company offers ET-Scout Holter Monitor, which can be used with iOS and Android smartphones and tablets. The device is integrated with a software, Cardio Explorer, which can be used to download the data after Holter recording is completed.

Global Veterinary Holters Market - Dynamics

The global veterinary Holters market is projected to grow at a steady pace during the forecast period. Increase in the number of pet owners, rise in demand for cardiac monitoring devices in veterinary care, and increase in adoption of technologically advanced medical devices are anticipated to drive the global veterinary Holters market. Moreover, increase in expenditure in the pet industry is expected to boost the growth of the veterinary Holters market during the forecast period. Additionally, surge in awareness about cardiac monitoring and available diagnostic services for dogs is likely to contribute to the growth of the global veterinary Holters market.

Increase in Pet Ownerships: Key Driver of Global Veterinary Holters Market

The number of pet owners is rising, especially in the U.S. and other developed countries across the globe. According to the American Pet Products Association's 2017–2018 National Pet Owners Survey, 60.2 million and 47.1 million households owned dogs and cats, respectively, in the U.S. According to the European Pet Food Industry Federation (FEDIAF), nearly 80 million households in Europe own at least one pet animal. This will increase demand for medical supplies and diagnostic & treatment devices for pets, thereby boosting the growth of the global veterinary Holters market.

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Rise in Pet Care Expenditure

Exponential increase in pet care expenditure is projected to boost the growth of the global veterinary Holters market. According to the American Pet Products Association, Inc., the total pet care expenditure in the U.S. increased from US$ 60.28 Bn in 2015 to US$ 72.56 Bn in 2018. Of this US$ 72.56 Bn, US$ 16.0 Bn, and US$ 18.11 Bn were spent on supplies, OTC medicines, and veterinary care, respectively. The association expects the number to reach US$ 75.38 Bn by the end of 2019.

Global Veterinary Holters Market - Segmentation

The global veterinary Holters market can be segmented based on product type, end-user, and region.

In terms of product type, the global veterinary Holters market can be bifurcated into:

  • Analog
  • Digital

Based on end-user, the global veterinary Holters market can be classified into:

  • Veterinary Clinics
  • Veterinary Hospitals
  • Others

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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