Today, increasing consumer preferences has resulted to ever shifting menu landscape of quick service restaurants. The quick service restaurant industry has entered into digital era mainly due to growing consumer demands and increasing commodity cost. Until recently, innovation in quick service restaurant was primarily driven by credit card networks. However, the increasing adoption of digital devices such as signage systems, kiosks, point of sales, handheld devices and digital menu cards have fundamentally changed the nature of employee customer interaction.
 
The QSR (Quick Service Restaurant) ecosystem market is poised to go through intense transformation in next several years, due to entangled drivers of mobile device proliferation, rapid changes in consumer behavior resulting into new customer and merchant experience, and transition of hardware systems to cloud. These changes are expected to occur under the backdrop of innovation in kiosks, point of sales, digital menu cards, signage systems, handheld devices and software solutions and services. 
 
The U.S. quick service restaurant market is segmented by hardware and software solutions. Hardware solutions include devices such as signage systems, kiosk, drive through terminals, point of sales, handheld devices and digital menu cards. Software solutions include billing and management solutions as well as data analytics solutions. In 2012, digital signage systems were the largest contributors to quick service restaurant ecosystem market. However, kiosks and handheld devices is expected to grow at fast rate as it allows restaurants to replace wired POS thereby allowing employers to process payments at customers table. The success of smartphones and downloadable applications has resulted into numerous innovations in point of sales systems. However, most of the small and proprietary quick service restaurants have traditional cash registers in order to accommodate customers who wish to pay by cash. Today, many of the leading players are focusing on serving broader needs of hospitality sector mainly quick service restaurants. 
 
The key focus areas of leading players include integration of in-store systems with customer mobile devices in order to offer unique opportunities to restaurants so as to efficiently engage customers in personalized ways. Advancements in QSR ecosystem hardware are increasingly reciprocating the software innovations in order to connect and control different types of hardware peripherals. Much of the software innovation is expected to be driven by increasing adoption of cloud solutions and big data analytics, and integration of hardware devices in order to support access from multiple platforms thereby facilitating real-time transaction flows. Taken together, increasing adoption of digital platform is expected to shape the future of quick service restaurants.
 
The U.S. QSR ecosystem market is fragmented in nature and contains leading players such as Keywest Technology Inc., Nanonation, Inc. NEC Display Solutions Ltd., Cisco System Inc., Hewlett-Packard Company, Omnivex Corporation, Panasonic Corporation, Samsung Electronics Co. Ltd., LG Display Co. Ltd., and REDYREF Inc. among others.

 

Chapter 1 Preface
1.1 Report description
1.2 Report scope
1.3 Research methodology
 
Chapter 2 Executive summary
2.1 Snapshot for the U.S. QSR ecosystem market
2.2 U.S. Quick Service Restaurant (QSR) ecosystem market size and forecast, 2012 – 2019 (USD million)
 
Chapter 3 U.S. QSR Ecosystem Market Analysis
3.1 Market overview
3.2 Market trends
      3.2.1 Compact and mobile POS
      3.2.2 Digital menu cards
      3.2.3 Gamification in POS
      3.2.4 POS Software
      3.2.5 Mobile payment (m-Wallet) and Bitcoins
3.3 Market dynamics and impact analysis
      3.3.1 Drivers
               3.3.1.1 Shift towards data-centric business models (big data cloud solutions) helps optimize business processes
               3.3.1.2 Increasing need of reinventing customer experience
      3.3.2 Restraints
               3.3.2.1 Increased automation lacks human interpretation skills
               3.3.2.2 High costs of QSR ecosystem devices
      3.3.3 Opportunities
               3.3.3.1 Increasing usage of smartphone for payment (m-wallet)
               3.3.3.2 Software solutions that enable creative recipes
3.4 Value chain analysis
3.5 Porter’s five force analysis
      3.5.1 Bargaining power of suppliers
      3.5.2 Bargaining power of buyers
      3.5.3 Threat of new entrants
      3.5.4 Threat of substitutes
      3.5.5 Competitive rivalry
3.6 Market attractiveness analysis for U.S. Quick Service Restaurant (QSR) ecosystem market
3.7 Market share analysis
      3.7.1 Market share analysis of key players, 2012 (%)
 
Chapter 4 U.S. QSR Ecosystem Market Analysis, by Component
4.1 Overview
      4.1.1 U.S. QSR ecosystem market revenue share, by component, 2012 & 2019 (%)
4.2 Hardware
      4.2.1 U.S. hardware in QSR market size and forecast, 2012 – 2019 (USD million)
      4.2.2 Signage system
               4.2.2.1 U.S. signage systems in QSR market size and forecast, 2012 – 2019 (USD million)
      4.2.3 Kiosks
               4.2.3.1 U.S. kiosks in QSR market size and forecast, 2012 – 2019 (USD million)
      4.2.4 Drive through terminals
               4.2.4.1 U.S. drive through terminal in QSR market size and forecast, 2012 – 2019 (USD Million)
      4.2.5 Point of Sale (POS)
               4.2.5.1 U.S. POS in QSR market size and forecast, 2012 – 2019 (USD million)
      4.2.6 Handheld devices
               4.2.6.1 U.S. handheld devices in QSR market size and forecast, 2012 – 2019 (USD million)
      4.2.7 Digital menu cards
               4.2.7.1 U.S. digital menu cards in QSR market size and forecast, 2012 – 2019 (USD million)
4.3 Software
      4.3.1 U.S. software in QSR market size and forecast, 2012 – 2019 (USD million)
      4.3.2 Billing and management software solutions
               4.3.2.1 U.S. billing and management software solution in QSR market size and forecast, 2012 – 2019 (USD million)
      4.3.3 Analytics software solution (Big Data Analytics)
               4.3.3.1 U.S. analytics software solution in QSR market size and forecast, 2012 – 2019 (USD million)
4.4 Services (Network services and cloud solutions)
      4.4.1 U.S. service (network service, cloud solutions) in QSR market size and forecast, 2012 – 2019 (USD million)
 
Chapter 5 Company Profiles
5.1 Panasonic Corporation
      5.1.1 Company overview
      5.1.2 Financial overview
      5.1.3 Business strategies
      5.1.4 Recent developments
5.2 Nanonation, Inc.
      5.2.1 Company overview
      5.2.2 Financial overview
      5.2.3 Business strategies
      5.2.4 Recent developments
5.3 NEC Display Solutions Ltd.
      5.3.1 Company overview
      5.3.2 Financial overview
      5.3.3 Business strategies
      5.3.4 Recent developments
5.4 Cisco Systems Inc.
      5.4.1 Company overview
      5.4.2 Financial overview
      5.4.3 Business strategies
      5.4.4 Recent developments
5.5 Hewlett-Packard company
      5.5.1 Company overview
      5.5.2 Financial overview
      5.5.3 Business strategies
      5.5.4 Recent developments
5.6 Omnivex Corporation
      5.6.1 Company overview
      5.6.2 Financial overview
      5.6.3 Business strategies
      5.6.4 Recent developments
5.7 Samsung Electronics Co. Ltd.
      5.7.1 Company overview
      5.7.2 Financial overview
      5.7.3 Business strategies
      5.7.4 Recent developments
5.8 LG Display Co. Ltd.
      5.8.1 Company overview
      5.8.2 Financial overview
      5.8.3 Business strategies
      5.8.4 Recent developments
5.9 Keywest Technology, Inc.
      5.9.1 Company overview
      5.9.2 Financial overview
      5.9.3 Business strategies
      5.9.4 Recent developments
5.10 REDYREF Inc.
      5.10.1 Company overview
      5.10.2 Financial overview
      5.10.3 Business strategies
      5.10.4 Recent developments

 

List of Tables 
 
TABLE 1 U.S. QSR ecosystem market snapshot 2012 & 2019
TABLE 2 Impact analysis: Drivers
TABLE 3 Impact analysis: Restraints

List of Figures 

 

FIG. 1 U.S. Quick Service Restaurant (QSR) ecosystem market size and forecast, 2012 – 2019 (USD million)

FIG. 1 Technology trends and their impact on business

FIG. 2 Number of Quick Service Restaurants in U.S

FIG. 3 Value chain analysis :U.S. Quick Service Restaurant (QSR) ecosystem market

FIG. 4 Porter’s five forces analysis: U.S. QSR ecosystem market

FIG. 5 Market attractiveness analysis: U.S. Quick Service Restaurant (QSR) ecosystem market

FIG. 6 Market share analysis of key players, 2012 (%)

FIG. 7 U.S. QSR ecosystem market revenue share, by component, 2012 & 2019 (%)

FIG. 8 U.S. QSR ecosystem market revenue share, by hardware component, 2012 & 2019 (%)

FIG. 9 U.S. hardware in QSR market size and forecast in QSR, 2012 – 2019 (USD million)

FIG. 10 U.S. signage systems in QSR market size and forecast, 2012 – 2019 (USD million)

FIG. 11 U.S. kiosks in QSR market size and forecast, 2012 – 2019 (USD million)

FIG. 12 U.S. drive through terminal in QSR market size and forecast, 2012 – 2019 (USD million)

FIG. 13 U.S. POS in QSR market size and forecast, 2012 – 2019 (USD million)

FIG. 14 U.S. Handheld devices in QSR market size and forecast, 2012 – 2019 (USD million)

FIG. 15 U.S. digital menu cards in QSR market size and forecast, 2012 – 2019 (USD million)

FIG. 16 U.S. software in QSR market size and forecast, 2012 – 2019 (USD million)

FIG. 17 U.S. billing and management software solution in QSR market size and forecast, 2012 – 2019 (USD million)

FIG. 18 U.S. analytics software solution in QSR market size and forecast, 2012 – 2019 (USD million)

FIG. 19 U.S. service (network service, cloud solutions) in QSR market size and forecast, 2012 – 2019 (USD million)

FIG. 20 Panasonic Corporation annual revenue, 2011 – 2013 (USD billion)

FIG. 21 NEC Corporation, annual revenues, 2011 – 2013, (USD billion)

FIG. 22 Cisco Systems, Inc., annual revenues, 2011 – 2013 (USD billion)

FIG. 23 Hewlett Packard Company, annual revenues, 2011 – 2013, (USD billion)

FIG. 24 Samsung Electronics Inc., annual revenues, 2010 – 2012, (USD billion)

FIG. 25 LG Display Co. Ltd., annual revenues, 2011 – 2013, (USD billion)

FIG. 26 EVS Broadcast Equipment S.A., annual revenues, 2011 – 2013, (USD million)

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Quick Service Restaurant (QSR) Ecosystem Market