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U.S. Pregnancy Products Market: Snapshot

The U.S. pregnancy products market is projected to grow significantly in the next few years, thanks to the availability of several new products in the market. The leading players in the market are making notable efforts to create an awareness among consumers regarding the availability and advantages of using pregnancy products. This is expected to boost the demand for products in the near future. In addition, the marketing tactics and advertising campaigns by these players are likely to generate lucrative opportunities for market players in the next few years.

According to the research study, the pregnancy products market in the U.S. is expected to reach a value of US$439.2 mn by the end of 2023. With the rising popularity and easy availability, this market is projected to register a healthy 5.70% CAGR between 2015 and 2023.

pregnancy products market

Robust Rise in Number of Pregnancies to Boost Demand for Pregnancy Products across U.S.

The rising number of pregnant women in the U.S. and the increasing awareness among consumers regarding the benefits of diverse products are estimated to encourage the growth of the overall market in the next few years. In addition, a substantial rise and the enhancement of the distribution channels, including supermarkets, hypermarkets, online and retail stores are predicted to accelerate the growth of the U.S. pregnancy products market in the near future. On the other hand, the side effects of using some of the pregnancy products are projected to hamper the growth of the market in the coming years. Nonetheless, the emergence of new products is estimated to accelerate the growth of the market across U.S. in the near future.

On the basis of product type, the U.S. pregnancy products market has been classified into nipple protection cream, toning/firming lotion, itching prevention cream, stretch mark minimizer, stressed leg product, breast cream, and body restructuring gel. Among these segments, the stretch marks minimizer is expected to account for a large share of the market and maintain a leading position in the coming years. The increasing popularity and the enhanced resulted provided by this product is anticipated to fuel the growth of this segment in the near future.

Rising Female Population to Encourage Growth in Southern United States

From a geographical viewpoint, the U.S. pregnancy products market has been divided into Southern United States, Western United States, Central United States, and Northeastern United States. According to the research study, the Southern United States is expected to witness a high growth in the next few years. This segment is likely to account for a key share of the overall market in the near future. The robust growth of this region can be attributed to the increasing female population and the significant rise in the number of pregnancies in the last few years.

Furthermore, the high fertility rate is expected to supplement the growth of the pregnancy products market in Southern United States in the coming years. In addition, the tremendously rising teen pregnancies in the Southern United States is another vital factor fuelling the growth of the market. As a result, this segments is estimated to register a healthy 6.80% CAGR between 2015 and 2023.

The U.S. pregnancy products market is expected to witness an intense competition in the next few years, thanks to the increasing participation of players. Some of the prominent players operating in the pregnancy products market in the U.S. are Nine Naturals, LLC, Mama Mio US Inc., Clarins Group, Novena Maternity, E.T. Browne Drug Co., Inc., Expanscience Laboratories, Inc., and Noodle & Boo.

US Pregnancy Products Market: Overview 

There are three categories of common skin conditions occurring during pregnancy: pre-existing, hormone-related changes, and pregnancy specific; most of these have been known to occur in the second and third trimester of pregnancy. Pre-existing skin conditions such as atopic dermatitis, psoriasis, and fungal infections may occur during pregnancy. Normal hormonal changes may result in benign skin conditions such as nail and hair changes, stretch marks, and hyperpigmentation. Pregnancy specific skin conditions include plaque of pregnancy and pruritic urticarial papules. Other commonly occurring issues during pregnancy and postpartum include stressed legs, itching, sore nipples, and sagging skin. 

Several products are available in the U.S. to control and treat these conditions and these can be in the form of creams, balms, lotions, gels, and others. The major product segments covered in the report include toning/firming lotions, stretch mark minimizers, itching prevention creams, body-restructuring gels, breast creams, nipple protection creams, and stressed leg products. 

The pregnancy products market in the U.S. stood at US$297.9 mn in 2016 and will reach US$439.2 mn by 2023, exhibiting a steady 5.70% CAGR from 2015 to 2023. 

US Pregnancy Products Market: Drivers and Restraints 

One of the main factors driving the US pregnancy products market is the increase in fertility rate among the US population. And as the number of pregnancies rises over the coming years, the demand for pregnancy products is sure to grow. The demand for products to prevent, control, or treat conditions such as itching, stretch marks, and sagging of the skin has been consistently high in the US and this has ensured the steady growth of the pregnancy products market in the country. The market is also fueled by the rising impact of advertisements by players across different media – magazines, television, newspapers, and digital media. The rapid growth of e-commerce across the US and easy access to pregnancy products has further aided the market. 

However, the safety of these pregnancy products is a major concern among users. For instance, orally administered retinoids are known to be teratogenic and may cause several birth defects such as nervous system defects, craniofacial defects, and heart defects. Retinoids is also found in lower concentration in creams and lotions. As a result, the adverse side effects of retinoids could hamper the growth of the market during the forecast period. 

US Pregnancy Products Market: Regional Outlook 

Geographically, the U.S. market for pregnancy products is segmented into Western U.S., Southern U.S., Central U.S., and Northeastern U.S. Among these, the report states that the Southern part of the country, which comprises 16 states including Florida, Carolina, Virginia, Delaware, and Texas, is slated to grow at a strong pace over the coming years and will continue to hold a significant share in the pregnancy products market owing to a surge in pregnancies over the recent past and growing female population. High fertility rate, along with an alarming rise in teen pregnancies, is also slated to benefit the market for pregnancy products in Southern U.S. 

In terms of volume, Northeastern US pregnancy products market is expected to expand at a strong growth rate during the course of the forecast period owing to greater disposable income of the people in states such as New Hampshire, New York, and New Jersey. A well-organized distribution system, an increased number of retail outlets and supermarkets, and rising number of pregnant women are the main factors boosting the pregnancy products market in this part of the country. 

Companies mentioned in the report 

There are a number of large multinational as well as local players operating in the U.S. pregnancy products market. These include Nine Naturals, LLC, Mama Mio US Inc., Expanscience Laboratories, Inc., Novena Maternity, Clarins Group, and Noodle & Boo. The vendor landscape is moderately fragmented and companies have been experimenting with new and improved ingredients to gain greater attention from consumers and emerge as a strong contender in the pregnancy products market. Some companies are also targeting the luxury segment with the hopes of garnering a larger share in the U.S. market. 

U.S. Pregnancy Products Market, by Product

  • Stretch Mark Minimizer
  • Body Restructuring Gel
  • Toning/Firming Lotion
  • Itching Prevention Cream
  • Nipple Protection Cream
  • Breast Cream
  • Stressed Leg Product
  • Others 

U.S. Pregnancy Products Market, by Region

  • Western United States
  • Southern United States
  • Northeastern United States
  • Central United States 

This report gives you access to decisive data such as:

  • Market growth drivers
  • Factors limiting market growth
  • Current market trends
  • Market structure
  • Market projections for the coming years 

Key highlights of this report

  • Overview of key market forces propelling and restraining market growth
  • Up-to-date analyses of market trends and technological improvements
  • Pin-point analyses of market competition dynamics to offer you a competitive edge
  • An analysis of strategies of major competitors
  • An array of graphics and SWOT analysis of major industry segments
  • Detailed analyses of industry trends
  • A well-defined technological growth map with an impact-analysis
  • Offers a clear understanding of the competitive landscape and key product segments

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Us Pregnancy Products Market

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