Urinary incontinence is the involuntary loss of urine due to a loss of bladder control. Millions of people across the world are affected by urinary incontinence, and women are more likely to be affected than men. Urinary incontinence is highly underreported, primarily due to embarrassment to speak about it. Several factors such as urinary tract infection, weakening of the pelvic floor muscles and urethral sphincters, menopause, pregnancy and childbirth, and post radical prostatectomy surgery in men lead to the development of urinary incontinence. Electrical stimulation devices have been in use for more than 20 years for the effective management of urinary incontinence where all other treatments have failed to control symptoms of the condition.

High prevalence of urinary incontinence, particularly in developed countries, and significant rise in the geriatric population are primary growth drivers of the global urinary incontinence electrical stimulation devices market. It is estimated that more than 500 million people across the globe are suffering from urinary incontinence, and the incidence is increasing significantly with age. Aging people are highly prone to urinary incontinence. According to World Population Prospects, it is estimated that the number of people aged 60 years and aboveis likely to triple from 962 million in 2017 to 3.1 billion in 2050. Moreover, technological advancements in sacral nerve stimulation and tibial nerve stimulation devices and new product development and commercialization are likely to augment the growth of the urinary incontinence electrical stimulation devices market during the forecast period. However, the availability of alternative treatment therapies for urinary incontinence such sling procedures, Kegel massage therapy, and urinary catheters is likely to restrain the growth of the urinary incontinence electrical stimulation devices market during the forecast period.

The global urinary incontinence electrical stimulation devices market can be segmented based on product, stimulation, distribution channel, and region. In terms of product, the market can be divided into implantable electrical stimulation devices and non-implantable electrical stimulation devices. The implantable electrical stimulation devices segment is projected to lead the global market, owing to the high cost of devices, increasing adoption of electrical stimulation devices, and favorable medical reimbursement policies for implantable electrical stimulation devices.  The non-implantable electrical stimulation devices segment is projected to expand at rapid CAGR during the forecast period, primarily due to easy availability and comparatively low cost of the devices. In terms of stimulation, the global market can be segmented into sacral nerve stimulation devices, percutaneous electrical stimulation devices, and pelvic floor muscle stimulation devices. Sacral nerve stimulation devices are used to alter or modulate the functioning of the bladder, sphincter, and pelvic floor muscles by sending electrical impulses to the sacral nerves. Pelvic floor muscle stimulation devices are used strengthen the pelvic floor and the external urethral sphincters. In terms of distribution channel, the global market can be segmented into hospital pharmacies, retail pharmaciesand online pharmacies.

Based on region, the global urinary incontinence electrical stimulation devices market can be segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America and Europe are estimated to account for a dominant share of the global market, owing to high prevalence and rise in incidence rate of urinary incontinence, favorable medical reimbursement policies, and early adoption of technologically advanced products. Moreover, a large base of medical device companies in the U.S., Germany, and the U.K.; high levels of awareness about urinary incontinence; and well-established health care facilities are likely to augment the growth of the urinary incontinence electrical stimulation devices market in the region. The urinary incontinence electrical stimulation devices market in Asia Pacific is projected to expand rapidly during the forecast period. This is due to a large pool of patients affected with urinary incontinence in highly populous countries such as India and China, a large base of geriatric population in Japan, and rapidly expanding health care sector in emerging countries in the region.

The global urinary incontinence electrical stimulation devices market is highly consolidated, with a few market players holding significant share of the international market. A rising trend of new product development and commercialization has been observed among leading players in the past few years. Key players operating in the global urinary incontinence electrical stimulation device market are InControl Medical, LLC, Medtronic Plc, Atlantic Therapeutics Group Ltd. Axonics Modulation Technologies, Inc., Cogentix Medical, StimGuard, and LABORIE.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Urinary Incontinence Electrical Stimulation Devices Market

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