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Bougie is a thin cylindrical rod inserted into or through a body passageway to diagnose or treat a condition. It is made up of rubber, plastic, or metal depending on the use. Urethral bougies are usually used to treat urethral strictures i.e., narrowing of urethra resulting in difficulties in urine flow. This is carried out by passing a thin rod into urethra resulting in widening of urethral passage. In some cases, dilation is also required prior to the passage of large instruments such as resectoscope through the urethra. Urethral stricture is more common in men than women. Increase in the geriatric population, rise in incidence of chronic kidney diseases, surge in cases of urinary tract infections & urinary stones, and increase in demand for cost-effective procedures for dilation propel the global urethral bougies market. Additionally, high cost of surgical procedures, risk of reoccurrence, infections associated with surgeries, and ease to perform dilation at home are likely to drive the market during the forecast period. Expert dilation is becoming a lost art in several technologically developed countries. This can act as a major restraint of the global urethral bougies market. Using bougies with pressure gauge, electroscopic arrangement, and stopcock is the latest trend in the global market. 

The global urethral bougies market can be segmented based on gender, usage, and end-user. In terms of gender, the market can be classified into male and female. Male urethral bougies are 3 mm to 6 mm in diameter and approximately 140 mm long. Female urethral bougies are about 70 mm long. The male urethral bougies segment dominated the market in 2017 due to high incidence of urethral strictures among men compared to women. The segment is expected to sustain its leadership position during the forecast period. Based on usage, the global urethral bougies market can be bifurcated into disposable and reusable. Disposable bougies are intended for single use, while reusable bougies can be used multiple times. It is very important to follow proper disinfection procedure for reusable bougies in order to avoid contamination. The disposable segment dominated the global market in 2017 due to ease of use. In terms of end-user, the global market can be divided into hospitals, clinics, and home care settings. The clinics segment dominated the global market in 2017 due to ease of performing the procedure without operation. 

In terms of region, the global urethral bougies market can be segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America is projected to account for a significant share of the global market during the forecast period. Increase in the geriatric population, rise in incidence of urinary infections, better reimbursement policies, and presence of key players are the major factors likely to drive the market in the region during the forecast period. Europe is also a significant market for urethral bougies due to rise in population and increase in health care expenditure. The global urethral bougies market in Asia Pacific is expected to grow at a high CAGR during the forecast period. Surge in urethral surgeries, increase in the geriatric population, high incidence of kidney disorders, rise in awareness, and key players focusing on expanding in the emerging economies are likely to drive the market in Asia Pacific from 2018 to 2026. 

Key players operating in the global urethral bougies market are Cook Medical, C. R. Bard, Inc., Boston Scientific Corporation, Medline Industries, Inc., Envaste Limited, Rontis Medical, Smiths Medical, Urovision - Urotech, Coloplast Ltd., Zhejiang Chuangxiang Medical Technology Co. Ltd., and Amecath.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Urethral Bougies Market

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