Elastography-based imaging technique is a novel technology that works on the principle of alterations in tissue mechanical properties. Elastography technique is gaining momentum in recent years as it non-invasively assesses the change in elasticity of tissues which is detected and imaged. In various pathologies of the tissue, elastography yields qualitative and quantitative information in response to an applied mechanical force which is used for diagnostic purposes.
Elasticity imaging using ultrasound provides additional information over the conventional ultrasound such as stiffness of tissue. Elastography is a promising technology to identify tissue stiffness that causes changes in the mechanical properties of tissues and do not get imaged by the customary medical imaging devices such as computed tomography (CT), traditional ultrasound (US), and magnetic resonance imaging (MRI). The global ultrasound elastography market is anticipated to be driven by wider availability, convenience, non-invasive nature, and relatively low cost. Ultrasound elastography has similar technical limitations as traditional sonography which are related to the reproducibility of the measurements. In ultrasound elastography, tissue attenuation decreases ultrasound signal as a function of depth, thereby affecting the accurate assessment of deeper tissue or organs. Fluids and subcutaneous fat also reduce the propagation of the external stimulus applied at the skin surface which can deliver misguiding measurements. Challenges such as overcoming biased results, lack of reimbursement, and having an edge over other imaging modalities such as MRI could act as restraints of the global ultrasound elastography market during the forecast period.
The global ultrasound elastography systems market can be segmented based on technique, application, end-user, and region. In terms of technique, the market can be categorized into static elastography (SE), dynamic elastography with harmonic stimuli (DEHS), and dynamic elastography with transient stimuli (DETS). DEHS is sub-segmented into sonoelastography, shear wave-induced resonance elastography (SWIRE), vibro-acoustography (VA), harmonic motion imaging (HMI), and shear wave dispersion ultrasound vibrometry (SDUV). The DETS segment can be further classified into five types: transient elastography (TE), shear wave elasticity imaging (SWEI), supersonic shear imaging (SSI), comb-push ultrasound shear elastography (CUSE) and guided wave elastography (GWE). SE methods only allow semi-quantitative assessments of stiffness. Measurements from methods that utilize external stimuli, such as SE, are the most challenging to reproduce, as the magnitude of the applied stress is difficult to control. The shear wave technique is more easily reproducible than strain or compression elastography and is soon expected to become a part of regular ultrasound exam. Although ultrasound systems providing SE have been commercially available longer than shear wave, the shear wave ultrasound elastography is expected to gain traction as the preferred technique during the forecast period. Ultrasound elastography has applications in the imaging of liver disease, breast lesion, prostate cancer, thyroid, kidney, lymph node, and others. It is useful in guiding biopsy in liver related disorders. Cancerous lesions in the breast are quite hard and ultrasound elastography is less significant in evaluating breast lesions or breast screening as compared with other diagnostic imaging techniques. Based on end-user, the global ultrasound elastography market can be segmented into hospitals, diagnostic imaging centers, and radiology centers.
In terms of region, the global ultrasound elastography systems market can be segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America, Europe, and Asia Pacific together are expected to dominate the global market during the forecast period, capturing more than half the share of the global market. According to the U.S. Centers for Disease Control, the U.S. had around 1.4 million people with chronic HBV infection in 2014. Additionally, Asian and Pacific Islanders in the U.S. account for more than 50% Americans living with chronic HBV infection. The prevalence of nonalcoholic fatty liver disease (NAFLD) (directly linked to being overweight or obese and having diabetes and dyslipidemia) is estimated at 27% to 34% in the U.S. and 20% to 30% in Europe which is higher as compared to the prevalence in other countries in the world. Rise in prevalence of cancer and urological disorders, increase in R&D investments by the leading companies, and ongoing research studies are factors anticipated to propel the ultrasound elastography systems market in these regions from 2017 to 2025.
Companies operating in the global ultrasound elastography systems market include Supersonic Imagine, Siemens Healthineers, Toshiba America Medical Systems Corporation, GE Healthcare, BK Ultrasound, Koninklijke Philips N.V., Hitachi Medical Systems, Esaote SpA, SAMSUNG, ECHOSENS, CHISON, SIUI, Shenzhen Mindray Bio-Medical Electronics Co., Ltd., SonoScape Medical Corp., and Shenzhen Landwind Industry Co., Ltd. to name few. The key players are anticipated to focus on widening the clinical applications of ultrasound elastography through 2025.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.