U.K. Incontinence Skin Care and Body Wash Market Grows Through Ecommerce
Bowel diseases are increasing in prevalence across the U.K. These increasing number of patients currently form the primary driver for the U.K. incontinence skin care and body wash market. Players are pushing manufacturing rates to meet the growing demands across the region. However, consumers have also shown a high level of discomfort in purchasing incontinence skin care products in grocery stores and drugstores, while showing a high rate of purchase through online means. Therefore, players are building their online presence and marketing campaigns to impart ecommerce success.
As a result of the above factors, in terms of revenue, the U.K. incontinence skin care and body wash market will reach US$50.1 mn by the end of 2023. This market was recorded at US$38.7 mn in 2014 and is progressing at a CAGR of 2.6% from 2014 to 2023. This is still a market in its nascent stages, and therefore needs a major push to increase consumer awareness towards modern incontinence skin care products that are comfortable and easy to use.
Growing Geriatric Population Directly Responsible for Sales of Incontinence Skin Care and Body Wash Products in U.K.
Incontinence skin care products are largely used to take care of children and the elderly. As shown in the U.K. population statistics, more than 10 mn citizens in the U.K. were above 65 years in 2012. At the time they had already surpassed the population of children below 16 years. As a result, most markets that are related to elderly wellbeing and healthcare have been boosted in the recent past. They will continue to grow for the foreseeable future, as the geriatric demographic is increasing in numbers.
Barrier Creams are Most-purchased Product as More Consumers Prefer Using Athletic Footwear
12.9% of the U.K. incontinence skin care and body wash market was occupied by barrier creams in 2014, in terms of volume, followed by repair creams, and body wash and shampoo products. In terms of revenue, this segment held 22% of the market in 2014. Barrier creams will also be the fastest growing products segment in the market till 2023, helping it retain its dominance till then. Barrier creams owe their market lead to the fact that they are often used as the first preventive measure against skin problems.
Similar scope of growth will also be experienced by repair creams and body wash products. The former is used in cases where serious skin problems have occurred due to incontinence, while the latter is a necessity for most people suffering from incontinence. These body wash and shampoo products contain chemicals that are much milder than standard skin care products, allowing them to be effective against skin problems while avoiding the exposure of the skin to harsh chemicals. Contrary to these segments, incontinence skin care powders and hand wash products are expected to lose a major chunk of their market shares by 2023.
Healthcare Reimbursement Complications Hamper U.K. Incontinence Skin Care and Body Wash Market Growth
A major cause of concern for the players in the U.K. incontinence skin care and body wash market is the reluctance of consumers due to the high price of these specialized products and their unpredictable reimbursement scenario. All products in this market are recurring expenses, creating a major financial implication on patients. The consumer and/or their families are expected to bear this growing financial burden, which most top insurance companies do not cover.
Other restraints on the U.K. incontinence skin care and body wash market are the availability of popular surgical alternatives and a retentive social stigma and ignorance towards incontinence care products in general.
Incontinence refers to involuntary excretion of urine or bowel contents from urinary bladder or rectum. In patients suffering from incontinence, the urine, feces or both are in constant contact with the skin. This in turn changes the desired ph level and moisture content of the skin resulting damage of skin cells and other complications in patients. Prolonged use of absorbent products such as diapers may also result in rashes and further damages the skin. According to the latest report published by World Health Organization, 8-9% of the world’s population is suffering from the problem of incontinence of urine or bowel. Children and the aged population are the two major target customer for the incontinence skin care and body wash market. The market of incontinence skin care and body wash is predicted to experience a stable growth rate during the forecast period from 2015 to 2023.
For providing detailed analysis in the report, the overall market of incontinence skin care and body wash market has been segmented in various product types including barrier cream, repair creams, body wash & shampoo, skin care powder, bathing wipes, wet wipes, dry wipes, wash gloves, wash foam, hand wash and hand creams. Cross sectional analysis of all the above mentioned segments with respect to the U.K for the period from 2015 to 2023 has also been provided in this report.
Awareness campaigns and marketing strategies adopted by the major players are the primary driving factors responsible for the rapid growth of the incontinence skin care and body wash market. In addition, effective introduction of the products in e-commerce websites and mobile applications is also expected to boost the product’s sales considerably. Introduction of incontinence skin care products in major retail online portals such as Amazon, Wal-Mart, and Tesco has augmented market sales substantially. Moreover, increasing ageing population in line up with initiatives taken by government for improving the healthcare systems in the U.K. is also projected to drive the market growth of incontinence skin care products at a stable rate during the forecast period.
However, incontinence skin care and body wash products are still at a nascent stage compared to other disposable incontinence products such as absorbent products. Public ignorance and social stigma are the major factors restraining the growth of this market. Moreover, slow penetration of incontinence skin care products into the retail sector unlike their absorbent counterparts is also predicted to deter the market growth of incontinence skin care and body wash products. In addition, high price and uncertain reimbursement policies are also anticipated to pose a threat for the demand of incontinence skin care and body wash products. Incontinence skin care products are expensive and involves recurring expenditure. Consumers and their family have to bear considerable expense to buy costly products such as barrier creams and repair creams among others. In addition, most of the major public and private insurance companies do not cover adult incontinence care products. Some of the insurance companies which do cover incontinence supplies do not offer 100% coverage. This in turn is forecasted to restrict the growth of this market.
This report provides a conclusive analysis of the incontinence skin care and body wash market in the U.K along with future predicted growth of the market for the period from 2015 to 2023. In addition, detailed study of the incontinence skin care and body wash market across various product segment has also been highlighted in this report. Moreover, the different macroeconomic and micro economic factors that are also anticipated to effect the growth of the market is also bestowed in this report.
In 2014, among the different product type the barrier cream segment held the largest market share both in terms of value and volume. This segment is also predicted to witness the fastest growing market during the forecast period owing to its extensive application across various incontinence skin problems such as rash, irritation and redness among others. However, in terms of value, the market of barrier creams is followed by repair cream with 15.0% market share in 2014.
This report also provides current market value, insights, facts and statistically supportive future predicted data for the period of 2015 to 2023 using suitable assumptions and set methodologies.
The U.K incontinence skin care and body wash market has been segmented as follows:
Incontinence Skin Care and Body Wash Market, By Product Type:
- Barrier Creams
- Repair Creams
- Body Wash and Shampoo
- Incontinence powder
- Cleansing and Deodorizing Bathing Wipes
- Wet Wash
- Dry Wipes
- Wash Gloves
- Wash Foams
- Hand Wash
- Hand Creams