Increasing outdoor recreational activities and growing demand for attractive drink ware have created high demand for tumblers, due to which the use of tumblers as a promotional tool has become increasingly common. Growing demand for personal and corporate gifts with customized messages, logos, and prints is identified to be among the prominent factors propelling the demand for tumblers.
The demand for tumblers has increased in the last decade, creating an absolute need for customization. Manufacturers have come up with various innovations such as double-walled vacuum insulation technology and use of high grade stainless steel. Increasing consumption of premium coated drink ware with lids is one of the prime factors that is currently driving the tumblers market. Established players have expanded their production capabilities as well as their geographical reach to consolidate their position.
Drivers & Restraints:
One of the key factors which are expected to play a pivotal role in pushing the demand for tumblers is the demographic outlook of the country/region. It has been observed that participation in recreational activities varies greatly among regions and age groups. Also, after every couple of decades, there is a distinct change in lifestyle. Many emerging economies such as India and Brazil have witnessed extensive growth in employment in the past few years, which has led to an increase in disposable income. One of the ways that has affected the lifestyle of the working population in these countries is, a growth in participation in recreational activities.
The same has had a direct impact on the growth of the tumblers market. In developed countries such as the USA, Canada, and countries in the Europe region, participation in sports is highly encouraged and practiced, thereby contributing significantly to the growth of the global tumblers market. The global push for making the shift towards reusable products and packaging solutions has led to an increasing preference for tumblers and related products.
Globally, on the basis of product type, tumblers market is segmented into steel tumblers, plastic tumblers, and glass tumblers. Steel tumblers segment accounts for the largest market share of tumblers market of because of growth in the technological advancements to overcome the existing challenges. On the basis of capacity, tumblers market is segmented as up to 12 oz, 12 to 20 oz, 20 to 30 oz, and above 30 oz; among which 12 to 20 oz segment is expected to dominate the market during the forecast period. On the basis of sales channel, the tumblers market is segmented into hyper/super market, convenience stores, and online sales. However, convenience stores segment dominates the market of global tumblers market.
The APAC region is estimated to account for the largest share in tumblers market due to increasing disposable income in this region. The MEA region is estimated to contribute small but rapidly growing market share in tumblers market. Growth in tumblers market in Latin America region is expected to be moderate during the forecast period.
A few of the key players in the global tumblers market include Tupperware Brands Corporation, Pelican Products, Inc., CamelBak Products, LLC, Can't Live Without It, LLC (S'well Bottle), Thermos, LLC, Evans Manufacturing, Inc., Hydro Flask, Ee-Lian Enterprise (M) Sdn. Bhd., Cool Gear International, LLC, Klean Kanteen, Inc., Yeti Coolers, LLC, O2COOL, LLC, Bubba Brands, Inc., and Lock&Lock Co., Ltd.
Transparency Market Research examines the global tumblers market during the forecast period 2018-2026. The primary objective of the report is to identify opportunities in the market and present updates as well as insights about various segments of the global tumblers market. The report begins with an overview of the global tumblers market, evaluating market performance regarding revenue, followed by TMR’s analysis of key trends, drivers and restraints witnessed in the global retail as well as tumblers market. Weighted average pricing analysis of tumblers market is based on product type is also included in the report. To compute the market size, in-depth secondary research is done. Data points such as regional splits and market split by product type, capacity and sales channel have been assimilated to arrive at the market estimates. The report comprises the forecast of the global revenue generated by sales of tumblers across the retail industry.
Market numbers have been estimated based on extensive secondary and primary research, average pricing of tumblers market by product type and the revenue is derived through regional pricing trends. Market size and forecast for each segment have been provided in the context of global and regional markets. The tumblers market has been analyzed based on expected demand. Prices considered for the calculation of revenue are average regional prices obtained through primary quotes from numerous regional tumblers manufacturers, suppliers, and distributors. All key end users have been considered and potential applications have been estimated on the basis of secondary sources and feedback from primary respondents.
Country demand patterns have been considered while estimating the market for various end users of medical device labels in the different regions. Bottom-up approach has been used to estimate the tumblers market by regions. Global market numbers by product type, by capacity, and by sales channel have been derived using the bottom-up approach, which is cumulative of each country’s demand. The same has also been validated from top-down approach. Company-level market share has been derived on the basis of revenues reported by key manufacturers. The market has been forecast based on constant currency rates.
TMR triangulates the data via a different analysis based on the supply side, demand side, as well as dynamics of tumblers market. TMR not only conducts forecasts in terms of value but also evaluates the market on the basis of essential parameters, such as Year-on-Year (Y-o-Y) growth. This helps providers to recognize the future opportunities as well predictability of the market. In order to understand and assess opportunities in this market, the report is categorically divided into four key sections on the basis of product type, capacity, sales channel and region. The report analyzes the global tumblers market in terms of value (US$ Mn) and volume (‘000 Units).
The market has been segmented as follows –
By Product Type
- Steel Tumblers
- Plastic Tumblers
- Glass Tumblers
- Up to 12 oz
- 12 to 20 oz
- 20 to 30 oz
- Above 30 oz
By Sales Channel
- Hyper/super Market
- Convenience Stores
- Online Sales
- North America
- Latin America
- Asia Pacific (APAC)
- Middle East & Africa (MEA)
Vital feature of this report is the analysis of the global tumblers market by region, product type, capacity and sales channel; and the corresponding revenue forecast in terms of absolute dollar opportunity. This is traditionally overlooked while forecasting the market. However, absolute dollar opportunity is critical in assessing the level of opportunity that a provider can look to achieve as well as to provide potential resources from sales perspective of the global tumblers market. To understand key segments in terms of their growth and performance in the tumblers market, Transparency Market Research has developed a market attractiveness index. The resulting index should help providers identify existing market opportunities in the global tumblers market.
In the final section of the report, tumblers market competitive landscape has been included to provide a dashboard view of companies that manufactures and provides medical device label. The report contains company profiles of some of the players in the tumblers market. Few of the key players in the global tumblers market include Tupperware Brands Corporation, Pelican Products, Inc., CamelBak Products, LLC, Can't Live Without It, LLC (S'well Bottle), Thermos, LLC, Evans Manufacturing, Inc., Hydro Flask, Ee-Lian Enterprise (M) Sdn. Bhd., Cool Gear International, LLC, Klean Kanteen, Inc., Yeti Coolers, LLC, O2COOL, LLC, Bubba Brands, Inc., and Lock&Lock Co., Ltd.