Traumatic brain injury (TBI) can be defined as injury to the brain caused due to a blow or jolt to the head resulting in damage to the brain cells and blood vessels. The injury that occurs at the moment of impact is known as primary injury. Primary injury can involve the entire brain or a specific lobe of the brain. Traumatic brain injury is one of the leading causes of mortality and disability among many young individuals in most countries. Common causes of traumatic brain injuries are car or motorcycle crashes, sports injury, and assaults. Injuries can range from mild to concussions to severe or permanent brain damage. Traumatic brain injuries can be categorized as mild, moderate, and severe brain injuries. In case of mild injury, the patient experiences a brief loss of consciousness. However, moderate and severe types involve long-time unconsciousness. In children, traumatic brain injury may not be encountered at the initial stage but can emerge in later development stages of life, which may lead to chronic behavior problems and social isolation.

The number of deaths from traumatic brain injury stood at 14 to 30 per 100,000 of the population each year in the U.S. As estimated by the Centers for Diseases Control and Prevention (CDC), every day 153 people die from traumatic brain injuries. According to a Centers for Diseases Control and Prevention (CDC) report in 2013, 2.8 million TBI related emergency department visits, hospitalization, and deaths occurred in the U.S. Diagnosis of TBI is majorly done by detailed neurological examination; brain imaging such as CT scan, MRI, and positron emission tomography (PET) scan; cognitive evaluation by neuropsychologist; etc. Mild traumatic injuries require no treatment other than rest and over-the-counter pain relievers to treat mild headaches. However, severe brain injury requires medications that include general anesthetics, antiviral drugs, anti-parkinsonism agents, atypical antipsychotic agents, etc.

Extensive R&D activities and large number of clinical trials conducted worldwide in order to develop effective treatment therapies are projected to drive the traumatic brain injury drugs market during the forecast period. In addition, entry of some new molecular therapies such progesterone (BHR-100), cell therapy, and stem cell are projected to drive the market. However, low government funding for TBI research and delayed diagnosis are projected to restrain the traumatic brain injury drugs market.

The global traumatic brain injury drugs market can be segmented based on disease, drug, route of administration, distribution channel, and region. Based on disease, the traumatic brain injury drugs market can be categorized into concussion, diffuse axonal injury (DAI), and traumatic subarachnoid hemorrhage (tSAH). In terms of drug, the traumatic brain injury drugs market can be categorized into osmotic diuretics, anticonvulsants, electrolytes, barbiturates, calcium channel blocker, stimulants, dopamine agonist, selective serotonin reuptake inhibitors, antispasticity medications, and N-Methyl-D-Aspartate receptor antagonists (NMDA antagonists). Based on route of administration, the global traumatic brain injury drugs market can be categorized into oral and injectable. The oral route is the preferred route of administration because of ease of administration. In terms of distribution channel, the global market can be segmented into online pharmacies, retail pharmacies, and hospital pharmacies.

Based on region, the global traumatic brain injury drugs market can be divided into North America, Europe, Latin America, Asia Pacific, and Middle East & Africa. North America is expected to hold a significant share of global market from 2018 to 2026 due to higher mortality accounting for 30% of all deaths related brain injury. In addition, several pipeline agents in treatment of TBI are expected to fuel the global brain injury drugs market in the near future. Moreover, higher incidence of brain injury in regions such as Asia Pacific, North America, and Western Europe is expected to further drive the global brain injury drugs market.

Key players operating in the traumatic brain injury drugs market are Teva Pharmaceutical Industries Ltd., Sanofi, Novartis AG, Pfizer Inc., Akorn pharmaceuticals, Arbor Pharmaceuticals, F. Hoffmann-La Roche Ltd., Invagen pharms, Lupin, Apotex Inc., Mylan N.V., and Avanir Pharmaceuticals Inc. among others.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Traumatic Brain Injury Drugs Market

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