Elastography, a medical imaging technique similar to ultrasound and MRI, is widely used to detect the hardness and softness of tissue, which is further used to analyze the presence of diseases along with stage of development. Transient elastography is a non-invasive technique used to detect liver fibrosis. Liver fibrosis or stestosis causes stiffening of liver which is a prime indication of conditions such as cirrhosis and hepatitis. The principle behind the mechanism of transient elastography devices is measuring the shear wave velocity by providing one dimensional image of the tissue. The wave passes through the tissue which creates a distortion in the tissue. The motion of the tissue creates an image, which helps to determine the condition. Ultrasound waves of 5 MHz and low frequency elastic waves of 50 Hz, whose velocity is directly related to elasticity, are used in this technique. The stiffness of liver is measured in volume which is approximately like a cylinder, 1 cm wide and 4 cm long, 25 mm to 65 mm just below the skin. The volume thus measured by the technique is 100 times bigger than a biopsy sample and is more accurate. A device called FirbroScan is widely used in transient elastography technique for clinical management of patients with liver disease such as chronic hepatitis C and B and fatty liver disorders. FibroScan was approved by the U.S. FDA in April 2013 to be used in the detection of diseases. Initially, the device was introduced in Europe in 2003 and later it was approved in China in 2008, Brazil in 2010, and Japan in 2011. Increase in demand for alternative non-invasive methods to detect liver fibrosis has made transient elastography one of the promising techniques for diagnosis of liver related diseases.
Rise in sedentary lifestyle, unhealthy dietary habits, and excess consumption of alcohol have increased the number of individuals with liver disorders. This in turn drives the diagnosis rate of liver cirrhosis and fibrosis. Additionally, rise in awareness among the population about early diagnosis of liver-related diseases fuels the growth of the transient elastography device market. The transient elastography technique is best to be performed in patients who have nonalcoholic fatty liver disease and where liver biopsy cannot be done. However, high cost of the device and diagnosis procedure along with technological failure to detect the intermediate stages of fibrosis act as restraints of the global transient elastography device market.
The global transient elastography device market can be segmented based on technology, modality, end-user, and region. In terms of technology, the market can be divided into vibration controlled transient elastography (VCTE) and controlled attenuation parameter (CAP). VCTE helps the device to generate quantitative measurements of key liver parameters such as liver stiffness. CAP technology is used to measure the changes in amplitude of ultrasound waves. Based on modality, the global transient elastography devices market can be bifurcated into standalone and mobile. In terms of end-user, the market can be categorized into diagnostic centers, hospitals, and ambulatory surgical centers. In terms of region, the global transient elastography device market can be segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.
North America projects a slow adoption of the technique. The U.S. has witnessed a slower adoption over usage of non-invasive test for liver disease and continues with the traditional approach of liver biopsy. Europe and Latin America are promising markets for technique as non-invasive techniques are replacing the traditional biopsy method in evaluating liver disorder in Europe and Latin America. According to the European Association guidelines for the Study of the Liver and Association of Latino Americana para el Estudio del Hígado, all available non-invasive alternatives to liver biopsy, either patented or non-patented, should be used for both viral and non-viral chronic liver diseases. Asia Pacific is also a potential market for transient elastography technique for liver disease. This technique is widely used in China, Canada, Japan, and Brazil. Both India and the U.S. are high potential markets for transient elastography devices. Middle East & Africa has recorded slow adoption of transient elastography technique due to high cost and sluggish growth of the health care industry.
Key players in the global transient elastography device market are Echosens and Sandhill Scientific, Inc., among others.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.