Global Trail Camera Market - Snapshot
A trail camera is a camera placed by a photographer in areas where the photographer cannot generally be at the camera to snap the shutter. Unlike the standard cameras, trail cameras are activated by the subject’s movement and even its body heat. In order to operate a trail camera, it is not necessary to be physically present at the location. Some trail cameras also offer infrared flashlight on a wavelength that is not picked up by the subject. The 8–12 MP segment dominates the global trail camera market, owing to the capability of 8–12 MP cameras to record high-resolution still images and tip-lapse HD videos and photos with audio. Furthermore, these digital-scouting cameras have 80-feet range for capturing wildlife activities in daytime and through the night. These factors are expected to drive the market during the forecast period. Furthermore, increasing advancements in the technology of trail cameras are likely to address the increased requirement for cameras with high megapixels for more improved and enhanced clarity while taking pictures or recording videos. This, in turn, is projected to boost the demand for >12MP trail cameras during the forecast period. The global trail camera market is projected to reach value of US$ 121.0 Bn by 2027, expanding at an average growth rate of 7.8% during the forecast period.
Trail cameras are becoming an important tool for wildlife research and study of wildlife activity and animal behavior. Wildlife research projects involve use of an array of trail cameras for efficient wildlife management plan and extensive monitoring of wildlife around the year. Moreover, wildlife researchers are relying on trail cameras as a viable census tool to capture images for use in making evidence-based decisions. With the improving camera technology, manufacturers are making trail cameras more affordable and much easier to use. These cameras are becoming more efficient with the incorporation of digital technology, which has further resulted in improved photo storage capabilities and prolonged battery life. Trail cameras, also known as camera traps or wildlife cameras, can be utilized to monitor a range of ecosystem variables such as biodiversity, abundance of animals, and distribution of animals. Abundance monitoring is considered a more effective and cost-efficient method compared to other methods such as line-transects or live-trapping for longer-term projects. Using trail cameras for monitoring wildlife has become a top priority for wildlife biologists, even for monitoring the rarest mammal and bird species in a community. This, in turn, is expected to positively impact the market for trail cameras during the forecast period.
Security trail cameras are designed to protect and secure premises. These cameras are designed for outdoor as well as indoor installation. Furthermore, with the rapidly increasing number of incidences of theft and vandalism across the globe, the rate of adoption of security trail cameras has increased. With the advancing technology, security trail cameras are capable of taking still photos and videos and capturing audios. Furthermore, these cameras are capable of capturing photos in complete darkness, without any visible flash. In security applications, trail cameras can also connect to the network and send data through Wi-Fi. This enables trail cameras to send pictures whenever motion sensors detect any motion in case of theft.
Trail cameras have gained immense popularity across the globe on account of their significant features and high utility. However, the rate of adoption of trail cameras still remains low. High cost and lack of awareness are two of the major factors confining the adoption of trail cameras across the world. Furthermore, inclination toward use of conventional variants, such as CCTVs or smartphones, is expected to hinder the trail camera market during the forecast period.
The trail camera market in Asia Pacific is witnessing considerable growth, owing to lucrative growth opportunities and expanding consumer base in the region. Other factors driving the market in Asia Pacific are risen awareness among end-users, technological enhancements, rising number of applications, and presence of leading manufacturers in the region.
Manufacturers operating in the global trail camera market are facing intense competition. Market players often use price/quality characteristics to position their brands. In order to maintain their position in the market, players are offering free shipping and discounts on cameras to their customers. Some of the key players operating in the global trail camera market are Vista Outdoor, GSM Outdoors, LLC, Plano Synergy Holdings Inc., EBSCO Industries, Inc., RECONYX, Cuddeback, Covert Scouting Cameras, Spypoint (GG Telecom), Boly Inc., and Browning Trail Cameras.
Global Trail Camera Market: Overview
This report on the global trail camera market provides analysis for the period from 2013 to 2027, wherein 2018 is the base year and 2019–2027 is the forecast period. Data for 2013, 2014, 2015, 2016, and 2017 has been included as historical information. The report covers market dynamics including drivers, restraints, opportunities, and trends expected to influence the trail camera market during the forecast period. The study provides comprehensive analysis of market across different geographies, in terms of value and volume (US$ Mn and thousand units), throughout the forecast period.
Global Trail Camera Market: Trends and Opportunities
Increasing advancements in the technology of trail cameras with the ability of connecting wirelessly are projected to augment the demand for trail cameras during the forecast period. Wireless trail cameras have the ability to connect to a Wi-Fi connection to send pictures in real time. On the other hand, cellular cameras can connect to a cellular network provider such as Verizon or AT&T, to send information. Trail cameras used in security applications can also connect to the network and send data through Wi-Fi. This enables the camera to send pictures whenever motion sensors detect any motion in case of theft. Some of the trail cameras are also programmable and they allow setting of time frames. For instance, security trail cameras can be set for night surveillance, wherein they click and send pictures during the set time frame.
Global Trail Camera Market: Key Segments
The trail camera market has been segmented in terms of product, application, and geography. Based on product, the market has been classified into <8 MP, 8–12 MP, and >12 MP. In terms of application, the global trail camera market has been divided into hunting, animal/event observation, security camera, and others. Based on geography, the global trail camera market has been segmented into North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and South America.
Global Trail Camera Market: Scope of Study
The report highlights key developments in the global trail camera market. Porter’s five forces analysis, which identifies bargaining power of suppliers, bargaining power of buyers, threat from new entrants, threat from substitutes, and degree of competition, has been included in the report. Value chain analysis, which shows workflow in the trail camera market and identifies raw material service providers and distribution channels, has been covered in the report. Segment trends and regional trends are part of the report. The report also covers segment-wise comparison matrix, incremental opportunity analysis, and market positioning of key players for all regions covered in the scope of study.
Incremental opportunity analysis identifies and compares attractiveness of segments based on CAGR and market share index across North America, Europe, Asia Pacific, Middle East & Africa, and South America along with all countries in these regions. Incremental opportunity analysis for product segments has also been provided.
Global Trail Camera Market: Competition Landscape
The report includes competition landscape, which covers competition matrix of major players operating in the global trail camera market based on their 2017 revenues, and profiles of major players. Competition matrix benchmarks leading players based on their capabilities and growth potential. Factors including market position, offerings, and focus on R&D contribute to a company’s capabilities. Top line growth, market share, segment growth, infrastructure facilities, and future outlook contribute to a company’s growth potential. This section also identifies and includes various recent developments witnessed by leading players operating in the global trail camera market.
Company profiling includes company overview, major business strategies adopted, and key developments. Companies profiled in the report on the global trail camera market include Vista Outdoor, GSM Outdoors, LLC, Plano Synergy Holdings Inc., EBSCO Industries, Inc., RECONYX, Cuddeback, Covert Scouting Cameras, Spypoint (GG Telecom), Boly Inc., and Browning Trail Cameras.
The global trail camera market has been segmented as below:
Global Trail Camera Market, by Product
- <8 MP
- 8–12 MP
- >12 MP
Global Trail Camera Market, by Application
- Animal/Event Observation
- Security Camera
Global Trail Camera Market, by Geography
- North America
- Rest of North America
- Rest of Europe
- Asia Pacific
- Rest of Asia Pacific
- Middle East & Africa
- North Africa
- South Africa
- Rest of Middle East & Africa
- South America
- Rest of South America