Trail Camera Market

Global Trail Camera Market - Snapshot

A trail camera is a camera placed by a photographer in areas where the photographer cannot generally be at the camera to snap the shutter. Unlike the standard cameras, trail cameras are activated by the subject’s movement and even its body heat. In order to operate a trail camera, it is not necessary to be physically present at the location. Some trail cameras also offer infrared flashlight on a wavelength that is not picked up by the subject. The 8–12 MP segment dominates the global trail camera market, owing to the capability of 8–12 MP cameras to record high-resolution still images and tip-lapse HD videos and photos with audio. Furthermore, these digital-scouting cameras have 80-feet range for capturing wildlife activities in daytime and through the night. These factors are expected to drive the market during the forecast period. Furthermore, increasing advancements in the technology of trail cameras are likely to address the increased requirement for cameras with high megapixels for more improved and enhanced clarity while taking pictures or recording videos. This, in turn, is projected to boost the demand for >12MP trail cameras during the forecast period. The global trail camera market is projected to reach value of US$ 121.0 Bn by 2027, expanding at an average growth rate of 7.8% during the forecast period.

Trail cameras are becoming an important tool for wildlife research and study of wildlife activity and animal behavior. Wildlife research projects involve use of an array of trail cameras for efficient wildlife management plan and extensive monitoring of wildlife around the year. Moreover, wildlife researchers are relying on trail cameras as a viable census tool to capture images for use in making evidence-based decisions. With the improving camera technology, manufacturers are making trail cameras more affordable and much easier to use. These cameras are becoming more efficient with the incorporation of digital technology, which has further resulted in improved photo storage capabilities and prolonged battery life. Trail cameras, also known as camera traps or wildlife cameras, can be utilized to monitor a range of ecosystem variables such as biodiversity, abundance of animals, and distribution of animals. Abundance monitoring is considered a more effective and cost-efficient method compared to other methods such as line-transects or live-trapping for longer-term projects. Using trail cameras for monitoring wildlife has become a top priority for wildlife biologists, even for monitoring the rarest mammal and bird species in a community. This, in turn, is expected to positively impact the market for trail cameras during the forecast period.

Security trail cameras are designed to protect and secure premises. These cameras are designed for outdoor as well as indoor installation. Furthermore, with the rapidly increasing number of incidences of theft and vandalism across the globe, the rate of adoption of security trail cameras has increased. With the advancing technology, security trail cameras are capable of taking still photos and videos and capturing audios. Furthermore, these cameras are capable of capturing photos in complete darkness, without any visible flash. In security applications, trail cameras can also connect to the network and send data through Wi-Fi. This enables trail cameras to send pictures whenever motion sensors detect any motion in case of theft.

Trail cameras have gained immense popularity across the globe on account of their significant features and high utility. However, the rate of adoption of trail cameras still remains low. High cost and lack of awareness are two of the major factors confining the adoption of trail cameras across the world. Furthermore, inclination toward use of conventional variants, such as CCTVs or smartphones, is expected to hinder the trail camera market during the forecast period.

The trail camera market in Asia Pacific is witnessing considerable growth, owing to lucrative growth opportunities and expanding consumer base in the region. Other factors driving the market in Asia Pacific are risen awareness among end-users, technological enhancements, rising number of applications, and presence of leading manufacturers in the region.

Manufacturers operating in the global trail camera market are facing intense competition. Market players often use price/quality characteristics to position their brands. In order to maintain their position in the market, players are offering free shipping and discounts on cameras to their customers. Some of the key players operating in the global trail camera market are Vista Outdoor, GSM Outdoors, LLC, Plano Synergy Holdings Inc., EBSCO Industries, Inc., RECONYX, Cuddeback, Covert Scouting Cameras, Spypoint (GG Telecom), Boly Inc., and Browning Trail Cameras.