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Global Tonic Water Market: Snapshot

Savvy participants in the global tonic water market are pitching flavored products to customers in order to up demand and sales. To that end, they are pouring money into research and development of innovative products.

Majorly fuelling the global market for tonic water is the rising disposable income of people on account of industrialization and economic growth. Rapid urbanization too plays a role in stoking demand for it has resulted in increasing intake of alcohol to which tonic water is often added. Apart from that the surging popularity of social media and the internet has had a positive influence on the market too.

As study by Transparency Market Research projects the global tonic water market to pull in a revenue of US$2.45 bn by 2025-end by rising at a CAGR of 6.1% from 2017 to 2025. The report estimated the market was worth US$1.52 bn in 2017.

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Application in Alcoholic Drinks Far Surpasses Direct Consumption

The global tonic water market can be segmented based on different parameters. Depending upon application, for example, it can be divided into direct consumption and alcoholic drinks. Of them, the segment of alcoholic drinks grosses most of the revenue in the market on account of the increasing alcohol intake worldwide. This, in turn, has resulted from the changing lifestyles leading to increasing social gatherings and parties, and the popularity of social media and internet, and the growing perception that alcoholic drinks relaxes the mind. The tonic water market in alcoholic drink segment is forecasted to clock a higher CAGR of 6.6% between 2017 and 2025 to become worth US$1.87 bn by 2025, while in direct consumption segment is predicted to rise at a 4.7% CAGR in the same period to attain a value of US$578.4 mn by 2025.

Depending upon the sales channel again, the global market for tonic water can be divided into direct sales and retail sales. The retail sales segment is further divided into modern trade, convenience stores, online retailing, and other retailing formats. The direct sales segment is predicted to expand at a higher CAGR of 7.5% CAGR from 2017 to 2025, while the retail sales segment is expected to register a 5.4% CAGR in the forecast period.

Popularity of Gin and Vodka in Europe Propels Market

Geographically, North America, Latin America, Asia Pacific, Europe, and the Middle East and Africa are the key regions studied in the report. At present North America and Europe market dominate the global market for tonic water volume-wise. By 2025, the two regions are expected to collectively account for 67% share in the global market. This is because of the surging popularity of gin and vodka in Europe, with which tonic water is usually added.

Asia Pacific is another key market for tonic water which is expected to rise at a steady CAGR of 5.7% during the period between 2017 and 2027 on the back of rapid industrialization and urbanization – the two phenomena that have increased the disposable incomes of people and changed their lifestyles leading to more alcohol intake. Latin America is expected to expand at a CAGR of 4.8% because of changing lifestyles, rising urbanization and increasing per capita income in this region.

Some of the prominent participants in the global tonic water market are Fentimans Ltd., The Coca-Cola Company, Diageo Plc., Q Drinks, White Rock Products Corp., Powell And Mahoney LLC, Fevertree Drinks PLC, Monster Beverage Corporation, MBG International Premium Brands GmbH, East Imperial Superior Beverages, JACK RUDY COCKTAIL CO., Boylan Bottling Co Inc., Casalbor, S.L., Sygama SA, Luscombe Drinks, and Bradley’s Tonic Co.

Brands in Tonic Water Market Expand Consumption Options to Attract Consumers

Tonic water is either mixed with alcoholic drinks or consumed directly. Traditionally, tonic water products are water when combined with gin, whisky, and coffee. Over the past few decades, a few countries have started producing tonic water indigenous, perhaps the most popular is Indian tonic water. Growing popularity of gin in beverages in worldwide populations is a key trend in the expansion of avenues in the tonic water. Another related trend is the growing demand for flavoured beverages. These trends have been increasingly fuelled by the social media fads and aggressive promotion of some brands. Over the years, these brands have been able to launch some exciting products to allure prospective consumers. The growing range of high-quality tonic waters is a key development shaping the emerging trajectories in the tonic water. Consumers are pairing with some of the exotic summer drinks to try something new as refreshments. They are extensively being mixed with quinine. In mature markets, the narrative of tonic water is passing across the borders, which is expanding the horizon for brands in the tonic water. Such brands increasingly leverage the attractiveness of local flavors to promote their products. They can be paired with the variety of spirits.

The COVID-19-led lockdowns has triggered industries to realign their tactical, operational, and strategic frameworks, including in tonic water market. The pandemic has unlocked some new avenues on the back of the growing focus of consumers on their wellbeing and health. Also, in recent months, the possibilities in the tonic water have expanded with people getting attracted to exotic beverages to maintain their health as well satisfy their unique appetites. Further, brands are leveraging digital channels to not just advertise their products by inflating their ad spends, but are using these to reach larger mass. In developing economies, thus, the market is expected to see new demand potential, such as in rural populations if the products are priced competitively.  

Global Tonic Water Market: Overview

Transparency Market Research offer 8-year forecast for the global tonic water market between 2017 and 2025. The global tonic water market is expected to register a CAGR of 6.1% during the forecast period. The primary objective of the report is to offer insights on the advancements and opportunity in the global tonic water market. The study demonstrates market dynamics that are expected to influence the current challenges and future status of the global tonic water market over the forecast period. This report also offer updates on trends, drivers, restraints, value forecasts, and opportunities for manufacturers operating in the global and regional tonic water market.

Global Tonic Water: Drivers and Restraints

Increasing urban population coupled with factors such as increasing disposable income, modernization etc. and increasing number of clubs, lounges, and bars are expected to boost the sales of tonic water market over the forecast period. Continuous launching of tonic water with different flavors in order to attract consumers and to grow curiosity among individuals to try new flavors is anticipated to increase demand for flavored tonic water in the near future. Further, the report contains all the necessary details regarding the driving and restraining forces the manufacturer in going to face over the forecast period.

Global Tonic Water: Segmentation

Key Segments Covered

  • Content
  • Product Type
  • Application
  • Sales Channel

The Global tonic water market is segmented based on its content, product type, application and sales channel. On the basis of content, the Global tonic water market is segmented into regular and diet. On the basis of product type, the market is segmented into non-flavored and flavored. On the basis of application, the Global tonic water market is segmented into alcoholic drinks, and direct consumption. On the basis of sales channel, the market is segmented into direct sales and retail sales. The retail sales segment is further sub segmented into modern trade, convenience stores, online retailing and other retailing formats.

The report includes market share of each segment according to the region with analysis towards market trends respectively. A section of the report highlights tonic water demand. It also provides a market outlook for 2017–2025 and sets the forecast within the context of the tonic water ecosystem, including the new product developments as well as product offerings in the global tonic water market. This study discusses key trends contributing to growth of the global tonic water market, as well as analyses the degree to which drivers are influencing the global market.

Global Tonic Water: Competitive Landscape

In the final section of the report, a competitive landscape has been included to provide report audiences with a dashboard view. Key categories of providers covered in the report are the key players of the global tonic water market. Detailed profiles of the providers are also included in the scope of the report to evaluate their long-term and short-term strategies, key offerings and recent developments in the tonic water market.

Key players in the global tonic water market includes Fentimans Ltd., The Coca-Cola Company, Diageo Plc., Q Drinks, White Rock Products Corp., Thomas Henry GmbH & Co. KG, Powell And Mahoney LLC, Fevertree Drinks PLC, Dr. Pepper Snapple Group, Inc., Monster Beverage Corporation, MBG International Premium Brands GmbH, East Imperial Superior Beverages, JACK RUDY COCKTAIL CO., Boylan Bottling Co Inc., Casalbor, S.L., LLANLLYR WATER CO LTD, Shasta Beverages, Inc., Sygama SA, Luscombe Drinks, and Bradley’s Tonic Co.

In addition, it is imperative to note that in an ever-fluctuating global economy, we not only conduct forecasts in terms of CAGR, but also analyze on the basis of key parameters such as year-on-year (Y-o-Y) growth to understand the predictability of the market and to identify the right opportunities.

Also, another key feature of this report is the analysis of all key segments in terms of absolute dollar. This is traditionally overlooked while forecasting the market. However, absolute dollar opportunity is critical in assessing the level of opportunity that a provider can look to achieve, as well as to identify potential resources from a sales and delivery perspective in the global tonic water market.

by Type

  • Flavored
  • Non-flavored

by Content

  • Regular
  • Diet

by Application

  • Alcoholic Drinks
  • Direct Consumption

by Sales Channel

  • Direct Sales
  • Retail Sales

by Region

  • North America
  • Latin America
  • Europe
  • APAC
  • MEA

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Tonic Water Market

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