Global Toilet Rolls Market: Introduction

Toilet rolls have become commonplace at homes and institutions alike, even in developing countries. Demand for toilet rolls is expected to increase in developing countries, which are expected to record stunning growth in the number of households and workplaces over the next decade. Manufacturers of toilet rolls are expected to move their focus on the Asia Pacific region, which has surpassed North America and Western Europe toilet rolls market in terms of size. The increasing demand for toilet rolls is directly associated with growth in startups, and retail outlets triggered by urbanization. This is more prominent in developing countries. For instance, India is home to a large number of startups – the number is expected to lie between 7000-8000. The country has witnessed rapid urbanization in the past decade, and is expected to continue the same momentum during the next ten years. Similarly, the growing urbanization has attracted many foreign rood retail brands to invest in the country. The outlook for growth of the global toilet rolls market is expected to remain positive during the forecast period

Global Toilet Rolls Market: Dynamics

The global toilet rolls market is expected to be majorly driven by improvement in standard of living, especially in developing countries. Manufacturers of toilet rolls looking to expand market presence into these companies are expected to increase production capacity to cater to growing demand. Growth in regions such as Europe and North America is expected to modest, as there is low population growth, However, changes are expected in the form of varying degrees of toilet rolls’ market penetration. Increasing awareness regarding personal hygiene is also expected to be a key contributor to growth of the toilet rolls market, giving tremendous boost to the growing customer-base. Growth in the retail sector will encourage growth in demand for toilet rolls, supported by increasing footfall especially in retail centers like supermarkets and shopping malls. Public places such as airports and railway stations are also key revenue generators for the toilet rolls market. Therefore, infrastructure development will have a critical role to play in growth of the toilet rolls market.

Global Toilet Rolls Market: Segmentation

The global toilet rolls market has been segmented as follows –

On the basis of end use, the global toilet rolls market has been segmented as –

  • Household
  • Institutional
    • Hospitals
    • Schools and other educational institutions
    • Government agencies
  • Public Places
    • Airports
    • Railway Stations
    • Others
  • Mass Transport
    • Airplanes
    • Trains
    • Others

On the basis of toilet paper type, the global toilet rolls market has been segmented as –

  • Low grade (one ply) toilet paper
  • Mid-grade (two ply) toilet paper
  • Premium toilet paper

Global Toilet Rolls Market: Geographical Outlook

The Asia Pacific toilet rolls market has emerged in the leading position in terms of market size. China and India have been key contributors to market growth in the last decade, and are expected to continue the momentum of growth in the coming years. The Western Europe and North America region will witness sluggish growth in the toilet rolls market. However, regions with conflicts, such as the Middle East, and Eastern Europe are expected to represent high growth opportunities for the toilet rolls market. In terms of market size, countries such as Germany, France, and the U.K. will remain at the top in terms of These regions are expected to witness increase in investment over the next few years. Countries in Africa will also record growth in demand for toilet rolls during the next decade, with the key market drivers being – improvement in living standards, increasing awareness towards personal hygiene, and change in lifestyle.

Global Toilet Rolls Market: Key Players

Some of the key players operating in the global toilet rolls market are -

  • Zhucheng Lizhou Paper Co., Ltd.
  • Lianyungang Eternity International Trading Co., Ltd.
  • Ulive International Ltd.
  • Quanzhou Yaosheng Paper Co., Ltd.
  • Georgia-Pacific (Koch Industries)
  • Kimberley Clark
  • Procter & Gamble
  • Tesco Value Toilet Paper
  • Traidcraft Toilet Tissue,
  • Velvet Toilet Tissue 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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