Toilet Paper Market

Toilet Paper Market - An Overview

The global toilet paper market is anticipated to witness strong growth during the forecast period between 2021 and 2031.

Toilet paper has emerged as a key product in the hygiene segment of health & wellness category. Toilet papers are widely used for hygiene in households, to maintain good health and well-being of families.

They are produced from recycled pulp and helps reduce the bacterial impact. Some of the features of toilet paper that have helped fuel product demand include softness and moisture absorption.

The COVID-19 outbreak has had a positive impact on the overall toilet paper market. The imposed lockdowns by governments forced people to stay at homes and led to an increase in the consumption of at-home toilet tissue papers, which helped grow the toilet paper market.

Toilet Paper Market - Trends and Opportunities

The need for improved hygiene in healthcare facilities such as hospitals and in recreation places such as hotels and resorts in both developed and developing economies could be a key growth driver for the toilet paper market.

Consumers have become increasingly aware about toilet paper products and their advantages. An improvement in economic conditions among consumers, particularly those residing in developing economies, could also fuel the growth in the toilet paper market in the years to come.

The per capita income of consumers is anticipated to increase in the coming years, which could lead to an increase in spending on toilet paper, propelling the overall toilet paper market.

Toilet Paper Market - Competitive Landscape

The global toilet paper market has several well-established players. It is anticipated that many of these players could hold a large share in the overall toilet paper market, in the coming years.

Also, launch of technologically advanced toilet paper products could have a positive effect on the overall toilet paper market. Vendors could also offer specific products for different end-users, with design innovation in order to sustain increased competition in the market.

Prominent players are also anticipated to make huge investments in research and development activities to produce improved quality of toilet paper products, which would meet customer requirements and improve the consumer base.

The continuous R&D undertakings has led to the development of improved varieties of toilet paper products. It is anticipated that the ultra toilet paper product could witness significant demand in future. The R&D undertakings could prove to be a key growth strategy for toilet paper market players in the years to come.

Prominent market players could also collaborate with smaller players in a bid to expand their market presence and improve their revenue share.

Some of the key players in the toilet paper market include Proctor and Gamble Co., Georgia-Pacific LLC, Sofidel Group, Unilever, Kruger Inc., and Essity AB.

Toilet Paper Market - Regional Assessment

The global toilet paper market is classified into five regions: North America, Europe, Asia Pacific, Latin America, and Middle East and Africa.

North America is anticipated to witness maximum growth in the global toilet paper market owing to the greater spending power of the population residing in countries such as the U.S and Canada.

Europe is expected to witness significant growth in the toilet paper market in future. An increasing number of healthcare facilities such as hospitals in countries such as the UK and Germany is expected to fuel product demand and propel the toilet paper market.

Asia Pacific is anticipated to witness strong growth in the toilet paper market. Other regions such as Latin America and Middle East and Africa are expected to witness moderate growth in the toilet paper market, in the upcoming years.