Toilet paper remains the key tissue category, driving the tissue market forward through a combination of necessity and the general westernization of toilet culture. As the developing world continues to take the lion’s share of sales, multinational manufacturers are witnessing increased completion from emerging regional players. Toilet paper is used mostly for one purpose but different types of toilet paper can satisfy different conditions. 

Continuous research has led to the discovery of improved varieties of toilet paper. Ultra toilet paper is the latest innovation in the field. Ultra toilet paper is produced using a newer technology where air is blown into the fibers during the drying process. Such innovations are enhancing the growth of the toilet paper market. Strong demand for AFH (Away From Home) segment is driving the toilet paper market. Rise in disposable income, increase in travelling trend, and increased rate of eating out contributes to the rising demand. Toilet paper is much more dependent on the population increase mostly in mature markets which have high consumption per capita. 

One of the major restraints to the toilet paper market is the instability of the pulp price and the inability to predict it. The price of the pulp depends on a range of factors such as seasonal demand, the influence of foreign producers, etc. Moreover, some of the world’s fastest growing consumer markets, notably India and Indonesia do not use toilet paper for hygiene reasons, but wider exposure to AFH toilet paper could develop into retail demand in the long term.

The global toilet paper market can be segmented based on type, material, end-use, distribution channel, and region. In terms of type, the toilet paper market can be divided into one layer, two layer, ultra, and others (three layer, four layer etc.). One-layer toilet paper is safest to avoid clogging the plumbing. Two-layer toilet paper is softer and more absorbent toilet tissue than one-layer toilet paper. Ultra toilet paper is a new innovation and is thick, soft, and more absorbent. Based on material, the toilet paper market can be bifurcated into fresh leaves, recyclable paper, and others. Recycled toilet paper is made from post-consumer waste such as textbooks and office paper. Using recycled paper means fewer trees are cut down.

In terms of end-use, the toilet paper market can be classified into household and commercial. In terms of distribution channel, the toilet paper market can be bifurcated into online and offline channel. Offline channel can be further divided into hypermarkets and supermarkets, departmental stores, and others. The advance of supermarkets in emerging markets has led to increased distribution of bulk toilet paper. In terms of region, the toilet paper market can be segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. Dynamic economies like the United States, Canada, Brazil, and South Africa are expected to hold a considerable share in the market owing to high number of bathrooms per capita.

The global toilet paper market is growing at a rapid pace. A large number of domestic and regional vendors are offering specific products for different end-users due to growth in design innovation and rise in competition in the market. Key players operating in the global toilet paper market include Procter & Gamble, Essity, Georgia-Pacific, and Kimberley Clark Corporation. Other players include Angel Soft, Caprice Green Toilet Paper, Charmin Ultra Soft, Coronet, Green Forest Unscented Bathroom, Kirkland Signature, Kleenex, Lotus Toilet Tissue, Naturelle Toilet Tissue, Nouvelle Toilet Tissue, Quilted Northern Ultra Plush, Scott Extra Soft, Scott Rapid-Dissolving Bathroom, Seventh Generation, Soft 'N Gentle, Tesco Value Toilet Paper, Traidcraft Toilet Tissue, Velvet Toilet Tissue, White Cloud, and Windsoft.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

With a robust experience in creating exceptional market reports, Transparency Market Research has emerged as one of the trusted market research companies among a large number of stakeholders and CXOs. Every report at Transparency Market Research goes through rigorous research activity in every aspect. The researchers at TMR keep a close watch on the market and extract beneficial growth-boosting points. These points help the stakeholders to strategize their business plans accordingly.

TMR researchers conduct exhaustive qualitative and quantitative research. This research involves taking inputs from the experts in the market, focused attention on recent developments, and others. This method of research makes TMR stand out from other market research firms.

Here's how Transparency Market Research helps the stakeholders and CXOs through the reports:

Inculcation and Evaluation of Strategic Collaborations: The TMR researchers analyze recent strategic activities like mergers, acquisitions, partnerships, collaborations, and joint ventures. All the information is compiled and included in the report.

Perfect Market Size Estimations: The report analyzes the demographics, growth potential, and capability of the market through the forecast period. This factor leads to the estimation of the market size and also provides an outline about how the market will retrieve growth during the assessment period.

Investment Research: The report focuses on the ongoing and upcoming investment opportunities across a particular market. These developments make the stakeholders aware of the current investment scenario across the market.

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

Custom Market Research Services

TMR offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough.

REQUEST CUSTOMIZATION

Toilet Paper Market

Pre Book