Surgical Visualization Systems Market: Overview

Surgical visualization systems can be defined as devices which provide surgeons with better visualization of the surgical site. These systems include two movable arms and a viewing platform mounted on the distal end of the first moving arm. The camera is configured accordingly to provide a surgical microscopic view of the surgery site which can be viewed by the surgeon at the viewing platform. Additionally, surgical visualization systems include a control system having electronics configured to receive input from the surgeon to adjust the orientation of the camera. Endoscopes are the major products employed for visualization which aid in inspection, examination, diagnosis, and treatment of various gastrointestinal diseases, diseases associated with the bronchial tract, and other organs. It is a minimally invasive procedure enabling the visualization and diagnosis of problems such as cancer, ulceration, and other diseases. 

Surgical Visualization Systems Market: Key Trends

The global surgical visualization systems market is driven by increase in the number of surgeries performed each year. An estimated 232 million surgical procedures were performed globally in 2015. According to the WHO, surgical procedures in the U.S. increased by over 300% from 1996 to 2006. Moreover, increase in focus of key players on research and development leading to significant product launches contributes to the growth of the market. In May 2018, Karl Storz launched PDD Blue Light Flexible Video Cytoscopy System and expanded its product portfolio. NDS Surgical Imaging (NDSsi) launched a visualization platform for operating rooms and minimally invasive suites, including 7" Radiance Ultra, a next generation surgical visualization platform. Similarly, in 2018, Fujifilm marked its presence in the surgical visualization systems market with the launch of new surgical visualization systems for minimally invasive surgeries. However, high cost of the devices and lack of skilled professionals are likely to hamper the growth of the global market during the forecast period. 

Surgical Visualization Systems Market: Segmentation

The global surgical visualization systems market can be segmented based on product type, application, end-user, and region. In terms of product type, the market can be classified into high-end surgical visualization systems, middle-end surgical visualization systems, and low-end surgical visualization systems. Based on application, the global surgical visualization systems market can be categorized into laparoscopy, gynecology endoscopy, gastroscopy, ENT endoscopy, urology endoscopy, and others. In terms of end-user, the market can be divided into specialty clinics, hospitals, ambulatory surgical centers, diagnostic imaging centers, and others.

Surgical Visualization Systems Market: Regional Analysis

Geographically, the global surgical visualization systems market can be segmented into North America, Europe, Latin America, Asia Pacific, and Middle East & Africa. North America dominated the global market in terms of revenue in 2018. The region is projected to continue to dominate the market during the forecast period owing to presence of leading players, increase in investments by manufacturers, focus on research and development, and well-established health care infrastructure. The market in Asia Pacific is anticipated to expand at a high CAGR during the forecast period. Rise in disposable income, large population base, and increase in the number of surgeries performed are expected to boost market growth during the forecast period.

Surgical Visualization Systems Market: Competitive Landscape

 Major players in the global surgical visualization systems market include Medtronic, B. Braun Melsungen AG, Olympus Corporation, Boston Scientific Corporation, Karl Storz GmbH & Co. Kg., Acutronic Medical Systems AG, Cogentix Medical, Optomic, Fujifilm Corporation, Stryker, CONMED Corporation, and Happersberger otopront GmbH.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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