Technology is moving the world and surgical imaging is in the forefront of technological revolution in medical sciences. Surgical imaging is an innovative optical imaging technology that helps in surgical operations. Surgical imaging systems accelerate the time operating surgeries by image guidance. The prospect of object fluctuating during the surgical procedure most common in the brain, incites pre-surgery imaging location. Surgical imaging direction utilize real time imaging to notice the surgical target and hence assist in difficult control and monitoring to the surgical process. Surgical imaging system has permitted the surgeons to exactly suggest patient’s anatomy during surgical processes to maintain accuracy. Surgical imaging technology makes use of a functional camera and display system that shows in-depth location of the targeted area in surgeries. Surgical imaging requires an operating room equipped with MRI machines and CT scan with 3D sensors for surgeries of complicated organs such as brain and sinuses.

The global surgical imaging market is projected to witness strong growth, the key drivers that projects the growth of Surgical imaging systems market such as specified significance in the critical surgeries. Moreover, technological advancements and high precision have increased adoption in numerous fields of medical sciences. However, need for strengthening the operating rooms excluding any metal objects for use of the equipment is a mandatory. This is done to avoid interference of metal objects with the magnetic field of the surgical imaging systems. Technological advancements in these devices such as development of portable surgical devices and increase in adoption are anticipated to drive the market. Surgical Imaging market is influenced by high cost for surgeries with advancement of the operating rooms.

The global surgical imaging market can be segmented based on product, application, end-user, and region. In terms of product, the global market can be bifurcated into image mobile C-arms and mini C-arms. A mobile C-arm includes a flat-panel detector or an image intensifier and a generator for X-ray source. A mobile C-shaped imaging device links the sections that allows movement vertically, horizontally, and around the axes so that X-ray imaging of a patient can be created from any angle. Based on application, the global surgical imaging market can be categorized into orthopedic & trauma, pediatric surgeries, hand & wrist, foot & ankle, neurosurgery, gastroenterology surgeries, and cardiovascular surgeries. In terms of end-user, the global surgical imaging market can be classified into hospitals, research centers, academic institutes, and ambulatory surgical centers.

The global surgical imaging market can be segmented into five key regions: North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America dominates the global surgical imaging systems market. Increase in government investments, rise in research and development activities, and surge in the number of alliances among key players in the market drive the market in the region. Moreover, rise in prevalence of cardiovascular, gastrointestinal, and neurological disorders in the region has led to increase in number of surgeries and demand for surgical imaging in North America. Europe is the second-largest market for surgical imaging systems in terms of market share. The trend is likely to continue during the forecast period. High capital investments by government and venture capitalist firms in several countries has attracted the key players to the region.

Major players in the global surgical imaging market are Medtronic, Hologic, Inc., Siemens Healthineers, Toshiba Medical Systems Corporation, GE Healthcare , Allengers Medical Systems, ARRI Medical, Eurocolumbus, Ziehm Imaging, Orthoscan, and Shimadzu Corporation.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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