An operating room encompasses equipment such as operating room lights, operating tables, surgical booms and operating room integration systems, and surgical imaging displays. In order to ensure efficient workflow during surgeries, surgeons need proper integration of video, image, and data display devices. The modern day operating rooms equip surgeons with high definition and high resolution display monitors for producing better and efficient surgical results. Various technologically advanced surgical and medical grade display monitors are available with features such as multiple inputs, multi-image as well as multi-modality viewing, surgical team viewing, point-of-use viewing, wireless 1080 HD broadcasting, LED backlight, 120 hertz refresh rate, touch screen, and screen size up to 55”.

An average to high rate of growth is expected in the global surgical imaging displays market during the forecast period. Rising concerns about reduction in health care spending and achieving accurate surgical outcomes have induced health care providers across the globe to focus on enhancing operating room efficiency, while minimizing the required resources and related costs. This is facilitated by continued technological advances in surgical imaging displays that have brought significant change in the way surgical procedures are carried out presently. Growth of the market is also attributed to rise in demand due to improving economic conditions in several countries after the global recession. Postponed orders are being unleashed and sales are rising especially in countries in Europe, Latin America, Asia Pacific, and the Middle East. According to IHS, a market intelligence firm, the surgical imaging displays market will be benefitted from the increase in demand in important markets such as the U.S. where hospitals after years of postponing purchases are now loosening up to purchase multiple operating room equipment that will include displays. Many developing markets mainly in the Asia-Pacific region are still in the developing stage. Moreover, increase in adoption of newer technology by hospitals and clinics for better and faster results will create significant demand for all kinds of surgical display monitors.

The global surgical imaging displays market can be segmented based on application, type, display screen size, end-user, and region. In terms of application, the global market can be categorized into endoscopy, laparoscopy, fluoroscopy, and arthroscopy. Based on type, the global surgical imaging displays market can be divided into OLED, HD, 2D, and 3D. In terms of display screen size, the global market can be classified into 19 inches, 21 inches, 24 inches, 26 inches, 32 inches, 42 inches, and 55 inches. Based on end-user, the global surgical imaging displays market can be categorized into hospitals, clinics, and research institutions.

The global surgical imaging displays market can be segmented into four major regions: North America, Asia Pacific, Europe, and Rest of the World. North America and Europe hold a large share and dominate the global surgical imaging display market. These two regions are expected to retain their leadership positions throughout the forecast period. Most of the hospitals in these regions are increasingly adopting modern OR equipment and hybrid ORs. This along with the rise in number of surgical procedures contribute to market growth in North America and Europe. Japan, China, India, Malaysia, and Australia are the major markets in Asia Pacific that present significant opportunities for equipment manufacturers. The market in the region is projected to expand at a high growth rate during the forecast period. Rest of the World comprises countries such as Brazil, Mexico, South Africa, Russia, Israel, and the UAE. The surgical imaging displays market in these countries is expected to record strong growth.

Key players in the global surgical imaging display market are Stryker Corporation, Steris Corporation, Skytron LLC, Getinge Group, and Berchtold Corporation.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Surgical Imaging Displays Market

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