Market Outlook

Sugar free twizzlers are one of the forms of candies that are twisted, long chewy products and are also available in various colors and flavors in the market. The first twizzlers that was launched in the market was of licorice, after continuous innovation manufacturers have introduced several flavors and sizes of twizzlers in the global market. The twizzlers are prepared from wheat flour, corn syrup, cornstarch, and sugar, and it also contains little amount of salt, palm oil, artificial flavor, citric acid, glycerin, soy lecithin, and potassium sorbate.

As twizzlers are one of the confectionery products, it is loaded with sugar, but due to increasing prevalence of diseases and side-effects of excessive sugar consumption manufacturers have launched sugar free twizzlers. In sugar free twizzlers, the normal sugar is replaced by sweetings agents such as maltitol, aspartame, sorghum syrup, stevia, maple syrup, and agave nectar among others. These sweetening agents do not add calories and provide great mouthfeel. These sugar free twizzlers are consumed as snacks and treats in theatres, or anywhere.

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Sugar Free Twizzlers – a Healthy Treat

The sugar free twizzlers market is primarily driven by increasing health concern among the consumers. The twizzlers are one of the candies that are consumed as treats among every age group, but due to high sugar content, consumers are eyeing on sugar free twizzlers. As sugar free twizzlers do not cause any harm to health and offer proper mouth feel. However, the increasing cravings for candies are also surging the demand for sugar free twizzlers across the globe. In addition to this, the technological innovations along with innovations in flavor, and texture are the major drivers for the sugar free twizzlers market. Due to the increasing availability of sugar free twizzlers in range of flavors propelling the overall demand across the globe and is foreseen to grow over the upcoming years.

Global Sugar Free Twizzlers: Market Segmentation                                                                                                                        

Based on nature, the global sugar free twizzlers market has been segmented as-

  • Organic
  • Conventional

Based on flavors, the global sugar free twizzlers market can be segmented as-

  • Strawberry
  • Lemon
  • Chocolate
  • Cherry
  • Licorice
  • Orange
  • Caramel
  • Watermelon
  • Others (Blue Raspberry, & Apple filled Twizzlers)

Based on sweetening agent, the global sugar free twizzlers market can be segmented as-

  • Synthetic
  • Natural

Based on shape, the global sugar free twizzlers market can be segmented as-

  • Twisted
  • Straight

Based on sales channel, the global sugar free twizzlers market can be segmented as-

  • B2B (Direct Sales)
  • B2C (Indirect Sales)
    • Store-based Retailing
    • Supermarket/Hypermarket
    • Convenience Stores
    • Groceries
    • Specialty Stores
  • Other Retailing Formats
    • Online Retailing

Global Sugar Free Twizzlers Market: Key Players

The key player operating in global sugar free twizzlers market includes Hershey Foods Corporation, Red Vines, Twizzlers, and Kenny's Licorice among others.

For instance, Sugar Free Twizzlers offered by the Hershey Foods Corporation, have fewer calories as compared with its "regular" products. Though, sugar free twizzlers offered by the company contain sugar alcohols that are maltitol as a sugar substitute.

Opportunities for Market Participants:

Sugar free twizzlers is one of the perfect snacks either for home or in the office. Due to the increasing demand for sugar free candies producers have started launching innovative products along with trending marketing labels and claims that includes non-GMO, organic, Kosher, and vegan among others. In addition to this, the manufacturers of sugar free twizzlers have also launched Keto sugar free twizzlers in the market.

The increasing awareness regarding excessive consumption of sugar-based products along with its negative health impacts has created alertness among the consumers. Consumers across the globe are listing out the sugar-based products from their diet, and are inclining towards sugar free products to sustain a healthy lifestyle. These are factors creating growth prospects the manufacturers of global sugar free twizzlers market, to launch such products, to gain more market traction.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Sugar Free Twizzlers Market

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